WebProNews - Archive February 2017

B2B Marketers, What You're Asking for is Bad Form
I've been doing this for years and I have to get this off my chest. I've seen hundreds of B2B campaigns- good ones, bad ones, mediocre ones. I've seen brilliant ones that turned targets into leads at amazing rates and I've seen ones so bad that digital tumbleweeds practically blow across the landing page.
Date: 2017-02-24


Google Site Search Being Phased Out
Google Site Search is being discontinued according to multiple reports. Google emailed its Site Search customers saying that starting April 1, 2017, new purchased and renewals of GSS will not be available. The product will completely shut down on April 1, 2018.
Date: 2017-02-22


Video In Emails Deliver Superior ROI
Find out how easy it is to incorporate video into your email campaigns!
Date: 2017-02-22


[Gartner Report] Digital Experience Monitoring
Learn why Gartner finds that "Classical end user experience monitoring (EUEM) technologies that focus on availability, response time and transaction completion rates at the interface between a single user and an application execution instance are proving insufficient in assessing how users regard application or service quality."
Date: 2017-02-15


Apple Publishes First AI Research Paper on Using Adversarial Training to Improve Realism of Synthetic Imagery
Earlier this month Apple pledged to start publicly releasing its research on artificial intelligence. During the holiday week, Apple has released its first AI research paper detailing how its engineers and computer scientists used adversarial training to improve the typically poor quality of synthetic, computer game style images, which are frequently used to help machines learn.
Date: 2017-02-15


[Gartner Report] Digital Experience Monitoring
Learn why Gartner finds that "Classical end user experience monitoring (EUEM) technologies that focus on availability, response time and transaction completion rates at the interface between a single user and an application execution instance are proving insufficient in assessing how users regard application or service quality."
Date: 2017-02-15


5 Steps to Monetizing your Video Content
It's no secret, video has proven to be the most powerful tool to attract first-time visitors to your site but how do you capture the heart of your audience so they return again and again?
Date: 2017-02-14


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