WebProNews - Archive August 2017

7 Ways to Increase Facebook Engagement in 2017
There's no question about the hold Facebook has in our lives, as more than 2 billion people use it monthly. Businesses had successfully used this social media giant to boost the public's engagement with their brand. Unfortunately, that all changed around two years ago when Facebook changed its algorithm so that only content relevant to the user will appear in their News Feed.
Date: 2017-08-31

Apple Schedules September Products Event —Will it Include the iPhone 8?
Will we finally see an iPhone 8 launch this coming September? That just might be the case as recent reports state that Apple has already picked a date next month to release its newest lineup which could include the highly anticipated smartphone.
Date: 2017-08-29

LinkedIn Introduces Native Video Feature to Simulate User Engagement on Its Platform
LinkedIn is best known as the social media platform specifically targeting the job market. It's a place where job seekers can look for work and for recruiters to source their manpower requirements. Lately, however, the Microsoft subsidiary is polishing the networking experience for its users by allowing them to post videos into the platform, a move that mimics YouTube and Facebook Live.
Date: 2017-08-24

Microsoft Challenges Amazon Web Services With Cycle Computing Acquisition
Among the top players in the tech industry, Amazon Web Services (AWS) is the undisputed king of cloud computing, leading the pack by a wide margin in the relatively new but lucrative segment. However, rivals do not plan to let AWS reign unchallenged. In fact, analysts believe that the Amazon will have to brace for a serious contender soon with Microsoft's recent acquisition of Cycle Computing, which aims to revamp the services being offered by its own cloud computing platform, Microsoft Azure.
Date: 2017-08-22

How Will Amazon's New Social Media Platform Benefit Brands?
Online retailer giant Amazon just found another way to make it easier for people to part ways with their money. The company has ventured into the world of social media with Amazon Spark, which was launched last July.
Date: 2017-08-17

Get a Bigger Share of the Holiday Wallet
Your customers are shopping from November 1st all the way up to Christmas Eve! They want relevant, inspirational, and easy-to-purchase shopping experiences... and they want them throughout the holiday season. This presents so many opportunities — and challenges — for online retailers.
Date: 2017-08-16

5 Social Media Mistakes Every Marketer Should Avoid Making
Over the past decade, social media usage has increased exponentially, making it a segment that marketers can no longer ignore. In fact, the number of people actively using some form of social media grew by 121 million since April of this year, adding to a worldwide total of over three billion people.
Date: 2017-08-15

How To Set Up a Webinar That Drives Sales Leads [Free Whitepaper]
A successful webinar can build brand awareness, market exposure and qualified sales leads — if everything goes right. Ensure webinar greatness by downloading "10 Steps to Planning a Successful Webinar," and learn the key elements for webinars that deliver great results every time, including:
Date: 2017-08-14

Optimism of U.S. Small Business Owners Rises to its Highest Level in 10 Years
Since the start of the Trump administration, there has been a noted increase in optimism among small business owners regarding their future prospects. In fact, data from both Gallup and the US Chamber of Commerce confirm that U.S. small businesses haven't been this upbeat about the current situation in almost a decade.
Date: 2017-08-10

Big Brands Want To Play. Are You Up For It?
More and more brands are turning to in‑game advertising. While rewarded video is hot right now, there's an even smarter way to play nice with big brands without turning off your loyal players. We're talking about sponsored gameplay integrations.
Date: 2017-08-09

Earn Your Business Degree, 100% Online
The W. P. Carey School of Business at Arizona State University offers specialized graduate, undergraduate and certificate programs focused on teaching students innovation in business strategy and leadership. These are available 100% online, and include majors in business administration, business analytics, information management and more.
Date: 2017-08-09

Here's How Apple Could Become the World's First Trillion Dollar Company
The race to become the first trillion-dollar company is on as three of the tech industry's behemoths, Apple, Amazon, and Google, continue to rake in profits recently boosting their market value. However, the latest reports seem to favor the Cupertino based iPhone manufacturer in beating its rivals in the race. Buoyed by positive investor sentiment, Apple shares just reached a historic high last month and, for the first time, catapulted its market capitalization to $800 billion, just 200 billion dollars shy of the 1 trillion mark.
Date: 2017-08-08

Gartner 2017 Magic Quadrant for Web Content Management
When you're investing in digital marketing technology, nothing helps more than independent evaluations of available solutions. That's why you shouldn't miss Gartner's 2017 Magic Quadrant for Web Content Management.
Date: 2017-08-07

President Trump Touts U.S. Economic Growth at Meeting With Small Business Owners
President Donald Trump hosted a White House event last Tuesday where he revealed a rosy future for American businesses and the nation's economy in general. Attended by 100 small business owners from all over the country, the President praised those in attendance for their roles in powering up the nation's economic recovery and also reiterated his administration's commitment to their success.
Date: 2017-08-03

Out Now: Webinar Benchmarks Report 2017
A successful webinar can build brand awareness, market exposure and qualified sales leads — if everything goes right. Ensure webinar greatness by downloading "10 Steps to Planning a Successful Webinar," and learn the key elements for webinars that deliver great results every time, including:
Date: 2017-08-02

Facebook’s AI Bots Have Invented Their Own Language
Would you terminate your employees if they started keeping secrets from you? Basically, Facebook did just that when two of its experimental AI bots started to converse in a language totally alien and undecipherable to researchers.
Date: 2017-08-01

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