WebProNews - Archive April 2017
Millennials and Affluent Prefer Mobile for Brand Connection After Purchase
Registria has released results from a new study which found that younger and more affluent consumers would prefer to connect with brands through their mobile device, over email and paper literature, immediately after purchasing a new product.
Second Mistake Merchants Make Fighting Chargebacks
No two chargebacks are the same, so why should you approach them the same way? You've been led to believe that "doing nothing" is the best way to respond to chargebacks (since they are going to happen anyway), now is the time to take action.
[New White Paper] Whip up the best push notification strategy
There are millions of apps throughout several app stores. This means that now, more than ever, it's vital to have a plan for not only building an app, but how to keep it alive and successfully generate revenue from it. These steps include creating an app, getting it into the app store, helping users find it, downloading it, and keeping them engaged with your app. The last step — engagement — is where the cash comes in. But engagement isn't simple. Master this part of the mobile marketing journey with a stellar push notification strategy.
Nurture leads like a pro with this handy checklist
It's time to switch up your nurturing playbook. Anyone can build a "traditional" lead nurture program, but if 94% of marketing qualified leads never close*, is "traditional" really that effective? Check out this lead nurture checklist to start getting better results from your nurture programs. In no time, you'll be cultivating more sales-ready leads. Hint: It starts with creating content experiences that allow busy prospects to "self-educate" on their schedule, not yours.
First Mistake Merchants Make Fighting Chargebacks
Let’s be honest, fighting chargebacks is a painful task for merchants. Chargebacks have varying implications and root causes: fraud, non-fraud, friendly fraud. While you can’t avoid them all, you can make adjustments to effectively fight them.
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