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MicroStartups, For Publishers Blogger Makes Them Easy
I've been rattling this thought around my head for the past few months but just decided to make it publicly accessible. Being a succesful blogger isn't as hard as it looks. Share your comments about you or someone you know's blogging experience at WebProWorld.
Date: 2004-12-28


Website Usability Lessons Still To Learn
Via Boing Boing, I came across an interesting report on how people react to advertising when visiting websites. No prizes for guessing the most hated advertising technique - pop-up ads.
Date: 2004-12-21


Make money offering your own site toolbar
Creating your own site toolbar is free, fast and easy with our web editor. Add to your toolbar images, menus, sub menus, textboxes, links and separators.
Date: 2004-12-20


Google Print: A New Era For The Search Engine
While some may wonder what the next step for the search engine industry to take, Google may have already answered that question. Ever evolving, Google has their eyes set on the future with news of their newest innovation, Google Print. Not only will the search engine's newest entity allow room for an exponential amount of growth, Google's written word department may also open new avenues for search engine marketers to pursue.
Date: 2004-12-17


Weighing The Desktop Search Pros And Cons
The "in" item for big four of the search industry (Google, Yahoo, MSN, and, Ask Jeeves) is Desktop Search utilities. By early next year, all the major search platforms will/should have a branded, functional Desktop Search (DTS) model for the masses to use.
Date: 2004-12-16


Missing out on the Holiday Sales Rush?
Sign up with Mamma Classifieds and be sure to put your ad in front of people who are searching for your products. With 64% of people planning to shop online this year and 27% of shoppers shifting more than 15% of their total holiday shopping budget online, you want to be sure you have your Pay-Per-Click campaign running on Mamma.com.
Date: 2004-12-15


First Look At Ask Jeeves Desktop Search
Ask Jeeves will launch their new Ask Jeeves Desktop Search (AJDS) application on Wednesday, but we caught-up with Senior Vice President, Jim Lanzone, and have some exclusive details of the newest entry to the desktop search race.
Date: 2004-12-14


CorelDRAW Graphics Suite 12 - Time is running out!
Don't miss this special opportunity to help your small business save time and money! Make CorelDRAW® Graphics Suite 12— the creative design agency in a box—a mainstay of your workflow today. With its powerful creativity tools close at hand, you can quickly and easily create or adapt designs in-house and get professional results.
Date: 2004-12-13


Convert More Holiday Traffic with Urchin 6 On Demand
It's easy. Get Urchin's Campaign Tracking Module or sign up for Urchin On Demand and you'll be able to see how well each keyword, search engine, banner ad, email blast, and promotion performs. Urchin reports on all paid and organic traffic, goal conversion rates, shopping cart usage, visitor paths, and much, much more.
Date: 2004-12-12


Targeting The Late Shopper
Even though the end of the holiday shopping season is coming to a fast finish, there's still time to optimize your site or PPC campaign for holiday shoppers. While it's true that time is of the essence, during the Christmas season there will always be late shoppers. When you consider some of the shipping options offered, last minute shopping is becoming more and more possible on the WWW.
Date: 2004-12-10


Pondering Possibilities in Podvertising
You can't walk 50 feet in a major city without seeing them. You can spot them a mile away by the dual white wires that dangle from their ears. They're young, technically savvy, loyal, enthusiastic card-carrying members of the burgeoning iPod Nation.
Date: 2004-12-09


Stop Playing Phone Tag With Your Hosting Provider
Call Rackspace anytime around the clock and you'll talk to a live person. Rackspace doesn't just believe in support-- they belive in Fanatical Support™.
Date: 2004-12-08


Multiple Domains and 301 Redirects
A common area of misunderstanding and confusion within search optimization has to do with how and when one should use a redirection document. If you’ve moved a site to a new domain and you want your normal traffic to follow, a 301 permanent redirect needs to be employed. However, there are other occasions, also involving domain-based issues, when 301’s should be utilized.
Date: 2004-12-07


Improve the usability of your applications with RoboHelp.
The first place your users search for information about your application is the online help system. Without a help system, your users cannot realize your application's full potential. Macromedia RoboHelp, the industry leader in help authoring, is the developer's choice for building help systems for desktop and web-based applications, including .NET and Rich Internet Applications.
Date: 2004-12-06


Google PageRank Entertaining Us?
There was a rumor going around that Google's PageRank Toolbar display should only be used for entertainment, meaning that the green bar is not an accurate account of a site's PageRank.
Date: 2004-12-03


Monetizing Blogs
There's lots of talk these days about making money with blogs. Some of its solid information with factual research to back it up but some of it's just pure rubbish. One thing that's unclear though is how advertisers can unobtrusively and effectively get their product placed on a blog their target audience reads.
Date: 2004-12-02


New CRM Research shows four key drivers of ROI
Learn why listening to the voice of the customer is so crucial to CRM success-and how genuine customer loyalty impacts corporate profitability. You'll also find out what the latest research indicates about the gap between potential and actual CRM benefits, and the four key drivers of ROI for CRM projects.
Date: 2004-12-01


Blogs On Target: Missing The Point?
For a few days now, the latest Internet goof-up being linked by news sites and IM'ers alike has been focused on Target.com. Since early last week, people have been finding questionable products featured on Target's website. As links to these pages make their way around the Internet, the blogosphere was quick with its commentary. However, did some bloggers jump the gun when criticizing Target?
Date: 2004-11-30


Small Business. Big Image. CorelDRAW Graphics Suite 12
With the smart tools featured in this powerful, well-rounded creativity suite, your small business can save both time and money by producing your own marketing and communication material—business cards, stationery, logos, brochures, newsletters, ads, annual reports and more! Why outsource all your design projects when you can easily adapt them in-house and get professional results?
Date: 2004-11-29


Measuring & Managing Visitor / Customer Retention
Using Latency to Map the Customer LifeCycle Let's say you look at average behavior across all customers, and end up with a "Latency Sequence" that looks something like following:
Date: 2004-11-24


Is MetaWebs White Hat or Black Hat?
A software release from SEO "expert" Nathan Anderson, claiming to offer "The First White Hat Software Tool" has been met with some contempt. The program is supposedly able to "(generate) non-foot-printable, traffic-generating-websites the search engines absolutely love…"
Date: 2004-11-23


Become An Awakened Entrepreneur
Big Fish Nation is an entrepreneurial program that offers a structured approach to success and combines: Business Development Teleclasses, One-on-one Professional Coaching & National Media exposure for you, the Big Fish!
Date: 2004-11-22


5 Days to Higher Rankings for The Holiday Rush
We take the keywords you provide to research relevant phrases pertaining to your subject matter and create a simple set of coding to place on your website (help available), which causes your website to appear on the first page of search engine results among the major search engines when someone searches for your subject matter.
Date: 2004-11-21


Optimizing For MSN Search
Inevitably, with the launch of a new search engine, especially one the size of MSN Search, there is an outcry of people wanting to know how to improve their result position. Questions like "How do I optimize my site to rank well?" and "Does this engine base more relevance on in-bound links or on-page content?" are quite common.
Date: 2004-11-19


Gauging Reactions To MSN Search
Last Thursday, MSN announced the official beta launch of their search engine. Although a preview had been available on their sandbox site, the launch marked the official unveiling of the company's proprietary search technology to the general public. Reaction to what many view as Microsoft's challenge to Google's throne was swift.
Date: 2004-11-18


Save time and money with CorelDRAW Graphics Suite 12
When you run a small business and want something done, often you have to do it yourself. It helps when you have the best tools for the job close at hand. That's why CorelDRAW® Graphics Suite 12 is an easy choice for small organizations like yours!
Date: 2004-11-18


Certified techs answer your server questions
At Rackspace, your server questions are answered by certified, expert technicians. These are the techs that can give you real answers, not just write up a ticket and pass you along the chain of command.
Date: 2004-11-17


Relationship Between PageRank and Number of Backlinks
On the forums or by email I am often asked the following sort of question: "How many Backlinks do I need to get in order to have PR5?". The answer is simple and always the same one: "This question cannot be answered because the PR doesn't only depend on the number of backlinks, it also and above all depends on the PR of each of those links...". Or to put it differently, a page can have PR5 with a single backlink whereas another one can have 3,000 backlinks and PR5 too.
Date: 2004-11-16


Convert More Holiday Traffic with Urchin 6 On Demand
It's easy.  Simply sign up for Urchin 6 On Demand and you'll be able to see how well each keyword, search engine, banner ad, email blast, and promotion performs.  All you do is tag your pages and paid URLs, we do the rest!  We report on all paid and organic traffic side by side, plus much more.  Your reports are updated with the latest information throughout the day.
Date: 2004-11-15


Google Launches Additional Tools For AdWords Clients
Google has announced the launch of some new AdWords tools designed to assist webmasters and search engine marketers in creating successful ad campaigns. The program, called Google Advertising Professionals, was "designed for professionals who currently manage or want to manage multiple AdWords client accounts, the Google Advertising Professionals program can help you become a more successful ad manager - for free."
Date: 2004-11-12


Microsoft Crawling Google Results For New Search Engine?
I was questioned today by a developer who was watching a particular IP address scan his site. The IP was 65.54.188.86 and is registered to Microsoft Corp. located at One Microsoft Way, Redmond, Washington 98052. This visitor was not sending the normal header information associated with a crawler to the web server such as an http robot name or identifying info or even a browser name.
Date: 2004-11-11


Pay Pennies For New Clients
The Internet is growing, as are the number of people who are consuming online products and services. As an Internet advertiser, you're always hungry for quality clients.
Date: 2004-11-10


Are Links Hurting Search Relevance?
According to conventional SEO wisdom, link building is the key to a successful search engine ranking. The rationale is simple; with more links pointing to your site, your site has a better chance of getting noticed by search engines as they crawl the web populating their index. Because search engines are thought to value links, site owners have been scrambling to acquire links pointing to their web presence.
Date: 2004-11-08


Strategies to Drive Site Traffic
Search Engine Optimization (SEO) isn't a one-time effort. The variables that influence search visibility and rankings are constantly changing: Search engines update their rules. Competitors constantly optimize their pages to improve their rankings, and new players enter.
Date: 2004-11-08


Google Results Vs Yahoo Results
According to a Nielsen//Netratings study, Google holds the top spot for search engine destinations. However, if you take a closer look at N//N's findings, you see that Yahoo and MSN share the second and third positions, respectively. Because MSN search is still using Overture to serve their search results more people are vicariously using the Yahoo method of search than they do Google.
Date: 2004-11-05


Is Yahoo’s Directory Worth Submitting To?
There are numerous reasons for webmasters to submit their sites to various web directories populating the Internet. The positives of having your site listed in a popular directory have been discussed in previous articles and on a multitude of search-related forums.
Date: 2004-11-04


Hosted CRM: Achieving Positive ROI
Join Rebecca Wettemann, of Nucleus Research, Inc. for this complimentary LIVE webcast. Rebecca will discuss how hosted CRM customers are achieving positive ROI and success in today's competitive marketplace.
Date: 2004-11-03


Blogs: Influencers First, Businesses Next
I've written before about the growing trend of using blogs as part of marketing and public relations … but how will blogs impact business and society in the future? Part of the answer can be seen in how blogs are currently impacting American politics.
Date: 2004-11-02


Do you have the right Network Management Software
You need Professional Network Management Software. Free up valuable man hours. Turn your IT focus from reactive to proactive. Paessler IPCheck Server Monitor and PRTG Traffic Grapher Software: easy to use, state of the art and cost effective. Keep your business on track.
Date: 2004-11-01


Make money offering your own site toolbar
Creating your own site toolbar is free, fast and easy with our web editor. Add to your toolbar images, menus, sub menus, textboxes, links and separators.
Date: 2004-10-31


Consumer Focused Meta Search
Recently, a new meta search engine was launched under the name of Info.com. For those unaware, meta search engines pool the results of other search engines (Google, Yahoo) into a single result set. This approach to web search is an attempt to present the most relevant results as meta engines focus on filtering out extraneous listings. Otherwise, users would be flooded with millions of result pages (depending on the keyword's popularity).
Date: 2004-10-29


RSS Ads A Growing Trend?
Really Simple Syndication (RSS) is one of the fastest growing methods of content distribution associated with Internet technologies. Because creating feeds is not too complicated, the ability to present on-page information to subscribers has been embraced by bloggers and business sites alike. Many users also recognize the value of RSS when it comes to improving search engine ranking. Links that appear within subscription feeds are given relevance, which is essential for enhancing SERP position.
Date: 2004-10-28


The Votes are in on the Best Web Hosting Service
Too often, service providers don't want to help the customer after the contract is signed. It's company policy not to exceed customer expectations. Giving the customer great service costs more than it's worth. They know that they don't have to dazzle you to keep your business.
Date: 2004-10-27


Can PageRank Be Taken Away
When discussing a site's PageRank, talk usually focuses on ways of increasing it; "How can I go from a PR 3 to a PR 7" or "If I exchange a link that has a higher PR site, will my site benefit". Because of the public perception of Google/Stanford's formula, rarely do you come across an individual looking for ways to lower PageRank.
Date: 2004-10-26


How Hacker Proofing your Site Increases Sales
ScanAlert makes 60,000 web sites in 20 countries secure against hackers and certifies it to their customers with the HACKER SAFE certification mark.
Date: 2004-10-25


Are You a Victim of PPC Click Fraud?
Pay-per-click (PPC) advertising was once a very profitable way to drive targeted visitors to your website. Today, in addition to rising costs per click and decreasing conversions, search marketers are increasingly concerned about click fraud, a premeditated practice of generating illegitimate clicks on paid links.
Date: 2004-10-24


Are you connecting to your market?
Is your sales message connecting with your target market? If you don't know, then you're gambling with your budget dollars. Watch our video to learn how this award-winning product can help you increase your sales and marketing effectiveness.
Date: 2004-10-23


Google Rekindling the Microsoft Fire
Google … The All Powerful Microsoft Killer … Tell us it ain't true Bill. The revenue growth, the huge profits and great new products like Desktop Search have created a buzz like the Internet has not seen since Marc Andreesen stumbled upon Netscape.
Date: 2004-10-22


Is Google IM Imminent?
Expanding on services associated with a well-received name brand can be a risky move. You run the risk of neglecting what made you popular in the first place. However, when you have the track record of Google (the Google-touch?), expanding business horizons can also solidify a company's position, although, since Google began to expand their operations, every move has been scrutinized and criticized like no other.
Date: 2004-10-21


Too Much Management, Not Enough Customer or Relationship
Enterprises must put an end to business as usual and optimize the CRM investment around the customer lifecycle.
Date: 2004-10-20


Blogger Being Used To Spam Google
There are numerous, unscrupulous methods with which to spam search engines in an attempt to improve SERP ranking. Hidden text, doorway/cloaked pages, and keyword stuffing are just a few of processes tried by those not wanting to use approved (tolerated?) SEO techniques. With the proliferation of blogging as a form of web publishing, there appears to be another method that spammers are willing to use in an effort to trick search engines into yielding higher rankings.
Date: 2004-10-19


Getting better results from your PPC advertising
Unless search engine marketing is your full time job, you're probably not getting the best results possible from all search marketing opportunities. Most marketers only have a couple of hours per week to keep up with their keyword buys and thats just not enough time to really get the best results.
Date: 2004-10-18


New Trend - RSS Advertising
With XML and RSS being thoroughly embraced by the web community, capitalizing financially from content syndication is the next logical step. In what would seemingly follow the Moreover.com format, Yahoo has announced that they are planning on offering an advertising service that will allow for sponsored links to be placed within syndication feeds.
Date: 2004-10-15


The Googlebot Assault Continues
Now that the long-awaited PR update has come and gone, there are reports of the Google's indexing spider continuing to perform comprehensive site scans. Recently, WebProNews ran an article discussing these types of scans and the majority of the speculation pointed towards the upcoming PR update. Now that this quarter's update is complete, why is the Googlebot continuing to bombard sites?
Date: 2004-10-14


Pay Pennies For New Clients
The Internet is growing, as are the number of people who are consuming online products and services. As an Internet advertiser, you're always hungry for quality clients.
Date: 2004-10-13


Blogging For PR
Blogs and participatory journalism are impacting the practice of public relations." That line was taken from one of my favorite blogs and I couldn't agree more.
Date: 2004-10-12


Participate in 5 minute Survey, earn Amazon Gift Certificate
You’ve been selected to participate in a confidential survey that researches today’s use of various software applications. Your input is extremely valuable in helping software companies improve products and services to customers like you.
Date: 2004-10-11


Download a Native .NET Content Management Solution
Ektron CMS400.NET is a powerful new XML content management solution built on the Microsoft .NET framework - so it leverages every advantage of .NET in your favor.
Date: 2004-10-10


Web Ads: Branding Trumps Clicks
Internet advertising is often thought of as direct marketing, unlike magazine ads. Of course, this concept makes zero sense and advertisers are finally beginning to come to terms with this reality.
Date: 2004-10-08


Ad Placement: You're Getting Warmer
Advertisement drives the revenue of the Internet industry. Learning about the science associated with successful ad campaigns can only benefit you and your site. With this in mind, a study performed by Eyetrack III attempted to determine which sections of a webpage the human eyes focus.
Date: 2004-10-07


Maximize Customer Value with Right-Channeling
The essence of “right-channeling”: serving each customer via the most appropriate channel and priority level for that specific relationship and that specific interaction.
Date: 2004-10-06


The Blog Marketing Explosion
There are literally thousands of blogs by eBusiness insiders. This has changed the landscape of guerrilla marketing. At first it was seen as just something cool to do ... but blogs are now being used to build personal and corporate credibility that will eventually attract customers (they hope!).
Date: 2004-10-05


Superior Service Guaranteed
HostMyServer is the true definition of managed hosting. At HostMyServer, providing outstanding service is at the core of our culture. HostMyServer believes that you are entitled to extraordinary support at an affordable price with technology and infrastructure that you can trust. That critical balance is the key to HostMyServer's success and the reason for the overwhelming satisfaction for you.
Date: 2004-10-04


Because Web Services Security Can't Wait.
Save money, time and increase security. Forum XWall™ Web Services Firewall allows you to focus on servicing your customers, employees and partners by removing the complexity associated with deploying secure Web services:
Date: 2004-10-03


Is Click Fraud Ruining PPC Ads?
With reports that over 50% of PPC ad revenue comes from fraudulent clicks, it appears that the Google/Overture cash cow may be experiencing some growing pains. Around the search engine forums, quite a few posters have reported that their keywords are getting a large number of clicks, while receiving very little conversions.
Date: 2004-10-01


Start Accepting Payments Online Today!
Still not accepting payments online? Then you could be missing out on the millions of people who use the Internet to make purchases—costing you significant revenue opportunities. And with the holiday shopping season approaching, now is the time to get your business online.
Date: 2004-10-01


In Defense Of DMOZ
Last week, WebProNews featured an article concerning the submission/approval process of the Open Directory Project, DMOZ. Featured in the article were comments from various forums about negative experiences people had while waiting for their site to be accepted or denied. After the article was posted, there were immediate reactions, pro and con, concerning DMOZ, editors, and the approval process.
Date: 2004-09-30


Did Google Unleash Additional Googlebots?
Apparently, Google has begun using another spider in their scanning and indexing of web sites. News of a second Googlebot was discovered by a number of site owners who, while studying their site logs, noticed two Google spiders; with different IP address ranges; visited and scanned their respective sites.
Date: 2004-09-28


Measuring the Exact Profitability of Your Keywords
If you don't know your ROI for each keyword, you're just guessing and gambling with your PPC budget. This is a recipe for failure. You need to track your keyword buys from click to sale to get the most out of your ad budget. We here at WebProNews recommend taking a look at EngineReady Conversion Analyst. They offer a 10 day free trial so you can see how well it will work for you.
Date: 2004-09-27


DMOZ Isn't Open After All
Directories can be quite beneficial for those trying to increase the number of backlinks. If PageRank is important, directory listings can help improve your score. Perhaps the most popular directory is DMOZ, an open directory project that employs human editors for the submission/approval procedure. The use of human editors is founded on furthering the quality of the directory content.
Date: 2004-09-24


Does W3C Validation Help In Search Rankings?
Validating the html and other codes in your website can be a time consuming task. Because validation simply checks the mark up language for proper syntax, some have wondered if using this process will benefit a site when it comes to search engine rankings, and as such, is it worth doing?
Date: 2004-09-23


Microsoft Accused of Black Hat SEO
The use of doorway pages and cloaked websites is a popular search engine "optimization" technique where users attempt to trick search engines by creating pages designed solely for the purpose of gaining top SERP placement. Search engines frown upon these techniques and will usually ban sites employing these types of "black-hat" SEO methods.
Date: 2004-09-21


Ebay Marketing: Pros and Cons
Some people who are eager to enter the online store industry have considered using an eBay store to hawk their wares. For a quick refresher, eBay stores allow sellers to feature their entire inventory, while giving members a limited opportunity to feature their store brand. Although, some have questioned if people have had "success marketing their goods or services through eBay?"
Date: 2004-09-17


Is Tell-A-Friend Marketing Still Viable?
Word-of-mouth popularity, properly referred to as viral marketing, is one of the more effective ways of promoting a business, thought, or product. For websites, one of the most successful methods of viral marketing is the use of Tell-A-Friend emails. These allow visitors to email a page and its contents to friends and family, or someone else who maybe interested.
Date: 2004-09-16


Get Quality Clients with Pay-Per-Click Advertising
The Internet is growing, as are the number of people who are consuming online products and services. As an Internet advertiser, you're always hungry for quality clients.
Date: 2004-09-15


Why High Ranking Does Not = Traffic/Sales
Gaining top positions within search engines is no guarantee of traffic increases. Even if traffic does increase, there are still no assurances this traffic will convert into paying customers. These very issues are what a couple of posters at WebProWorld recently faced. Each has decent to top SERP rankings but they have little to show for it, business and traffic-wise.
Date: 2004-09-14


High impact PowerPoint presentations made easy
Let our leading team of designers transform your presentations into Effective and Professional Communication Tools
Date: 2004-09-13


The Way To Cut Through Email Overload
You Perform is a collection of 15 indispensable tools that integrate directly into Microsoft Outlook to make using Microsoft Outlook better, faster and easier. You Perform enhances and expands the capabilities of Outlook so your email, contact manager and calendar work harder and smarter, just like you.
Date: 2004-09-12


Proving Your Traffic
You’ve made all the right SEO moves and your SERP position reflects that. Your PPC campaign is converting nicely, which results in a steady customer base. To supplement your budding revenue, you’d also like to sell web real estate for ad purposes, but you have to prove the amount of traffic you receive is what you say it is. How do you go about this?
Date: 2004-09-10


Why Business.com Was Banned
The need to include redirect in server access files is something many webmasters and site managers can come across. Including the correct text in order to inform visitors that the page or site they are looking for has moved is a relatively easy process. However, if search engine spiders and rankings are part of your web presence concern, there a few pointers that should be considered before altering your .htaccess file.
Date: 2004-09-09


Deliver Proactive Customer Service
No company can afford to take its customers for granted. That's why customer service organizations (CSOs) must move quickly to get proactive and secure the customer relationships on which their companies' futures depend.
Date: 2004-09-01


The power behind email marketing
Using the Broadc@st power of advanced design tools, easy-to-use interface and campaign management features, you can create and send your personalized bulk email campaigns, newsletters, weekly specials, support tips or marketing messages in an effective and efficient manner.
Date: 2004-08-23


Keyword Phrases In Linking Text
Often simple things really matter. And the use of keywords in linking text is one of those simple things that turn out to be hugely important. Linking text, sometimes called anchor text is the clickable text that takes people to another page or resource.
Date: 2004-08-20


Managing AdWords Campaigns With High Keyword Volume
When conducting a search engine advertising campaign, keyword management can be one of the most crucial and complicated aspects advertisers have to prepare for. During the San Jose SES conference, most, if not all, search engine representatives stressed the importance of relevant keyword selection, and how it can be the difference between profit and loss.
Date: 2004-08-19


How To Generate More Traffic in a Day Then You Get in a Month
As you know, traffic is the lifeblood of any online marketing. Well, now for the first time ever, one of the most successful marketers in the short history of the Internet is revealing how he has generated over 1.57 billion visitors to his own Web sites.
Date: 2004-08-18


The Highest Standard in Managed Hosting
Too often, service providers don't want to help the customer after the contract is signed. It's company policy not to exceed customer expectations. Giving the customer great service costs more than it's worth. They know that they don't have to dazzle you to keep your business.
Date: 2004-08-16


Because Web Services Security Can't Wait.
Getting you to safer ground. Applications that rely on XML simply can not rely on traditional Web server security. That's why we built Forum XWall™ as the only Web Services Firewall that gets you up running with secure Web services in a matter of minutes.
Date: 2004-08-15


Is Yahoo Search As Effective
Organic search engine listings, to some, are the equivalent of life-blood of many sites. With Google and Yahoo driving the search engine industry, gaining respectable organic listings within is considered to be golden.
Date: 2004-08-13


Yahoo To Keep Site Match
Paid inclusion in search engines is a concept that seems to be going the way of dodo. During this summer, MSN and Ask Jeeves/Teoma have decided to shelve their paid inclusion programs.
Date: 2004-08-12


Techniques for Proactive Customer Service
No company can afford to take its customers for granted. That's why customer service organizations (CSOs) must move quickly to get proactive and secure the customer relationships on which their companies' futures depend.
Date: 2004-08-11


Tips For Link Buying Part 3
In the first two articles concerning link buying, we discussed advice that was given by Greg Boser of WebGuerilla and Michael Palka of Ask Jeeves. The response to these articles has been very good, with a great deal of feedback appearing on iEntry’s forum. Today, I’ll discuss the advice given by Matt Cutts of Google.
Date: 2004-08-10


Pay Per Click Comparison
For many advertisers the relatively low levels of click-throughs have been a problem, pushing them into bidding on popular terms far from ideal for their business to reach the required traffic numbers.
Date: 2004-08-09


Web Analytics Designed to Improve Keyword Conversion
The information you get from your site's web analytics is crucial to your company's online success. By monitoring the traffic of your web site, tracking online behavior, measuring conversion ratio and profiling your visitors, you can make profitable decisions about your site.
Date: 2004-08-08


How Yahoo Plans To Tackle Google
In the first part of our interview, Yahoo's Director of IT, Product Management and Search, Ken Norton, alluded to Yahoo's upcoming personalized search. Despite skepticism and uncertainty over this new area, Ken and his co-worker Grace Chan, Yahoo's Product Manager, seem very confident in Yahoo's ability to succeed in personalization.
Date: 2004-08-06


FREE .NET Remoting Deployment Readiness Audit, from Service Integrity
The SIFT™ Solution Framework from Service Integrity™, Inc., is powerful software for monitoring and analyzing both .NET remoting and Web services applications. SIFT has solved deployment issues in record time at leading companies. Now, you can deploy Web services without surprises!
Date: 2004-08-06


Exclusive Yahoo Interview Pt.1
Chris and I just spent an hour talking with Yahoo's Ken Norton and Grace Chan in a private meeting room in Yahoo's little purple booth, here at the Search Engine Strategies Conference.
Date: 2004-08-05


Mamma Serves up MORE Pay-Per-Click for Less
The Internet is growing, as are the number of people who are consuming online products and services. As an Internet advertiser, you're always hungry for quality clients.
Date: 2004-08-04


Yahoo Talks Personalized Search
Don't let your visitors fend for themselves. You can get a low cost Virtual Customer Service Rep for your site that can converse with your web visitors about your products. The SubjexCSR is a totally customizable AI system that will sell, up-sell, cross-sell and answer any questions people have about your company and products.
Date: 2004-08-03


Virtual Service Reps Are Turning Visitors Into Buyers
Don't let your visitors fend for themselves. You can get a low cost Virtual Customer Service Rep for your site that can converse with your web visitors about your products. The SubjexCSR is a totally customizable AI system that will sell, up-sell, cross-sell and answer any questions people have about your company and products.
Date: 2004-08-02


Danny Sullivan Speaks On SEMPO Controversy
Last year's SES San Jose marked the launch of the Search Engine Marketing Professional Organization, commonly known as SEMPO. Now, with the one-year anniversary rapidly approaching and the 2004 San Jose conference just days away, critics are stirring up controversy.
Date: 2004-07-30


Fallout From The MyDoom Search Engine Attack
On Monday, July 26, 2004, the major search engines were hit by a variant of the MyDoom virus. This particular version of the virus sniffs out email addresses and domains from infected computers and proceeds to query the major search engines in order to locate more addresses attached to the discovered domain.
Date: 2004-07-29


Urchin Web Analytics - Convert more for less
If your keywords aren't converting to sales, don't throw the baby out with the bathwater. Get Urchin web analytics software and learn which keywords are working and which aren't. So you can buy the keywords that result in sales and improve your bottom line.
Date: 2004-07-28


Are Search Engine Submission Services Worth It?
We've all noticed ads for businesses offering search engine submission services. Most of these companies boast that they will submit your site to "thousands of search engines", while guaranteeing an effective SERP listing.
Date: 2004-07-27


Cut your Pay per Click Costs in Half
Top4clicks is an innovative pay-per-click solution that cuts the cost to HALF of your usual pay-per-click, takes out the element of bidding wars and generates the traffic you need to compete!
Date: 2004-07-26
How .NET Improves Site Mangement
Ektron CMS400.NET is a powerful new XML content management solution built on the Microsoft .NET framework - so it leverages every advantage of .NET in your favor.
Date: 2004-07-21


Don't Over Pay for Postage
Trying is believing. Which is why we're offering your small business a 60-day risk-free trial of the Personal Post™ postage meter and scale.
Date: 2004-07-19


First Easy to Use Load Testing Solution
OpenLoadT V4.0 is the industry's first easy-to-use and affordable, browser-based, enterprise functional and load testing solution for dynamic Web sites, applications and services. Powered by IBM WebSphere and DB2 Universal Database, OpenLoadT V4.0 delivers unmatched ease-of-use, accuracy and scalability enabling developers, testers and administrators to isolate performance bottlenecks and optimize the user experience within minutes.
Date: 2004-07-18


(Affiliate Program for Webmaster): get $20 per short application
Place our banner on your site promoting a FREE MORTGAGE QUOTE and you will be paid $20 for every free, no obligation, short application filled out.
Date: 2004-07-17


Make the Most of Every Customer Interaction
Today's Internet-savvy customers expect you to be able to quickly answer their questions, whether they contact you via the web, email, phone or chat. They expect you to give them consistent answers regardless of which channel they use to contact you. And they expect you to be able to handle any given incident in a common manner even if they bounce between channels during the life of that incident.
Date: 2004-07-14


Ad Agencies Versus Search Engine Marketing
The explosion of revenue and site traffic generated by search engines has led to a new marketing method that has yet to be embraced by all ad agencies. Generally speaking, search engine marketing is the process of improving a site's ranking within SERPs by utilizing SEO techniques or optimizing search engine PPC ads for the purposes of improving the ad's position.
Date: 2004-07-13


The goEmerchant Reseller Program offers great benefits
Web designers, developers and hosting companies! Add high quality internet commerce services to your site and start earning $350 per live referral!
Date: 2004-07-12


Free RoboHelp Starter Kit
The first place your users search for information about your application is the online Help system. Without a Help system, your users cannot realize your application's full potential. RoboHelp, the industry leader in Help authoring, is the developer's choice for building Help systems for desktop and web-based applications, including .NET and Rich Internet Applications.
Date: 2004-07-11


Non-Search Engine Promotion
Last week in our WebProWorld forums, one of our moderators Bill Hartzer made what I thought was an interesting post about promoting your site without search engines. Bill's post basically consisted of a question as to what methods existed -aside from search engines- for promoting your site.
Date: 2004-07-08


Mamma Serves up MORE Pay-Per-Click for Less
Just as you know your site and products, we know our distribution network. So while you focus on crafting your message, we'll ensure that message gets in front of the right people. All you have to do is specify your audience with our targeting options and participate in our in-house traffic analysis program. That way, you'll tell us where to distribute your site so that you get the most bang for your advertising buck!
Date: 2004-07-07


Does Google’s Improved AdWord Relevancy Affect You?
The other day, Google announced an algorithm update for its AdWords targeting. The update was designed to ensure that searchers would receive the most relevant, targeted ads according to the keywords in their queries.
Date: 2004-07-06


Toolbar PageRank: Over Hyped?
Last week, as Brittany tells us here, Google updated its Page Rank and backlinks. As I'm sure most of you know, every few weeks Google does a similar update and without fail -as sure as day follows night, the SEO community immediately starts humming with the excited chatter of their shiny new Toolbar Page Rank (henceforth TPR). When I see these updates and the ensuing furor that results from a little green bar moving 1/8th of an inch, four words come to mind: don't believe the hype.
Date: 2004-07-02


Free RoboHelp Starter Kit
Macromedia RoboHelp is the fastest, easiest way to create online Help and documentation for desktop and web-based applications, including .NET.
Date: 2004-07-01


Extend your reach with Search123
By advertising your site on Search123, your listing reaches beyond the saturated portals and search engine destination sites into the Internet's best content sites. Get below the surface with Search123.
Date: 2004-06-30


Does Title Tag Placement Matter In Regards To SEO
In SEO, it's generally the case that you can ask 10 different experts the same question and almost always get 10 different answers. A general consensus in this industry is a rarity. However, there is a sense of agreement concerning the importance of title tags. But, among programmers and designers, there is some confusion on whether or not the placement of these tags is important in regards to search engine results.
Date: 2004-06-29


Increasing Affiliate Commissions From Your Sites
As a VIPProfits affiliate you have the opportunity to participate in this exciting new era by forming profitable partnerships with leading casino operators. VIPProfits will enable you to cash in on the popularity of online gaming with little or no marketing investment and, most importantly, earn tremendous amounts of money.
Date: 2004-06-28


Complimentary Audio Minutes with ROI Web conferencing White Paper
E-meetings are gaining widespread interest and adoption among businesses of all sizes to reduce costs and improve the bottom line. If you are considering a Premise or ASP based solution for your web conferencing needs ROI is an important factor in making your decision.
Date: 2004-06-27


Google Update Causes PageRank Mania
Google updated PageRank and backlinks Tuesday night, at approximately 8:30 PM (EST), SERoundtable announced Wednesday.
Date: 2004-06-25


Has The Yahoo/Google Split Changed Referral Rates
Now that Yahoo and Google have parted ways and we've had a few months for the dust to settle what's really happened?
Date: 2004-06-24


Making Text Graphics Available As Text For SEO Purposes
With the exception of alt tags and file names, optimizing images for search engine purposes has always been a difficult task. This task may have become easier thanks to dynamic text replacement technique developed, in part, by Stewart Rosenberger.
Date: 2004-06-22


GuruNet Changes the Results of Search
Ever try to look up a quick fact with a search engine? Your answer is somewhere in the thousands of links returned. Now you have to find it. Search engines get faster, larger, and develop algorithms to improve your searches, but it still seems harder and harder to find the right information quickly.
Date: 2004-06-21


Can Google Combat Link Buying
One popular method of raising rankings is the buying of links from high PageRank sites that often have no relevance to the subject of the buyer's site. Google discourages this practice, stating, "Many sites that advertise link-sharing programs not only offer little value., but will distribute your email address without your permission."
Date: 2004-06-18


PPC Guerilla Tactics
If your promotion strategy includes pay-per-click, listen up. You need to be aware of a few guerilla tactics that are gaining popularity - and as a result may end up hurting legitimate businesses.
Date: 2004-06-17


Urchin Web Analytics - Convert more for less
It's important to know how much you should spend for keywords and online advertising. Spend too much and you cut into profits or lose money. Spend too little and you could be missing out on important leads. Urchin helps you take the right steps to finding the sweet spot of online marketing for your business.
Date: 2004-06-16


Are Backlinks The Most Important Factor In Google Rankings?
How do search engines evaluate relevancy when ranking search results? Do they concentrate on optimized content, or do they value contextual backlinks more? Do they place more importance for on page content (optimized web copy)? Or do they emphasize off page, anchored links pointing to the site in question?
Date: 2004-06-15


The Google Triple Punch: The three ingredients for success
What do you need to get top rankings on Google? What's the secret sauce of success? There are many ingredients in the mix, but here are three of the most important that you need to concentrate on:
Date: 2004-06-14


Featured Download: MailWarden Pro 6.0
At the heart of the MailWarden Pro’s amazing spam filtering solution is our Global Spam Service Center that continuously analyzes millions of new spam attacks each day. Your MailWarden Pro is automatically updated in real time to protect your organization from the latest spam email tricks.
Date: 2004-06-13


Link Structure Beats Google's Network Filter
If you run a network of sites then there's a new algorithmic speculation you need to be aware of - the network filter.
Date: 2004-06-11


Google Talks Link Building At SES London
The Search Engine Strategies London conference started a week ago and I'm glad that Alan Webb attended and shared his observations over at SEOChat. I've gone through his posts and lifted what I think are the most important SEO tips - be sure to check out his complete posts.
Date: 2004-06-10


Convert your PowerPoint to flash for easy website posting
Create and distribute true multi-media presentations with professional results… at a fraction of the cost… without outsourcing the project or hiring additional staff!
Date: 2004-06-09


Keyword Formula May Offer Ranking Advantage
The Search Engine Watch forum is off to a grand start with a hyper-scientific keyword research post from Orion, "a formal scientist, with special interest in AI applied to IR technology." His posts focus on "keywords semantic connectivity and what it can do for improving success across search engines."
Date: 2004-06-08


Free Keyword Research Tools For Top Rankings
I was visiting Dan Thies' revamped SEO Research Labs site and found a couple SEO tools he linked to that may help your efforts.
Date: 2004-06-04


Shady SEO Tactics: Wiki Links
Wiki - I first saw the word in "wikipedia," though I didn't know that a wiki had anything to do with the creation of the information I read there.
Date: 2004-06-03


How to Give Customers What They Want
Today's Internet-savvy customers expect you to be able to quickly answer their questions, whether they contact you via the web, email, phone or chat. They expect you to give them consistent answers regardless of which channel they use to contact you. And they expect you to be able to handle any given incident in a common manner even if they bounce between channels during the life of that incident.
Date: 2004-06-02


Google Ranking Benefit For Link Titles?
My recent article on the power of anchor tags sparked some interesting discussion in the WebProWorld forum, and revealed an aspect of anchor tag optimization I hadn't heard mentioned before.
Date: 2004-06-01


Search Optimization: Get Your Entire Site Listed
Should you optimize every single page of your website? What if you have an enormous dynamic site - should you optimize all of it? Shari Thurow tackles this question, which came from a WebProNews reader, in Optimize Your Entire Site For The Search Engines, her feature article today. She breaks down the methods of optimization and offers tips that will "streamline the whole optimization process."
Date: 2004-05-27


Prevent Web Services Attacks: Forum XWall Free Trial
Forum XWall Web Services Firewall allows you to focus on your application logic and removes the complexity associated with deploying secure Web services.
Date: 2004-05-26


Reporting Live from AD:Tech
I'm in sunny San Francisco reporting live from the AD:Tech conference. Let me tell you, I'm psyched. I thought Ad:Tech sessions would be a stuffy metric-dork measure fest. Boy was I wrong.
Date: 2004-05-25


CASH REGISTER RINGS FOR ONLINE MERCHANTS
If you act now you can get the powerful and flexible E-commerce Total Package for 40% off the already low monthly rate and get a free business checking account for 3 months. Contact a sales representative.
Date: 2004-05-24


Lessons From The New Google Bomb
I've had several people write in asking about how to use the new method of Google bombing to raise your rankings, and many people in the forums have dropped their own little bombs to test out how it works.
Date: 2004-05-21


Risky Tactics That Lure Search Bots Into Your Site
If you've got one or a few pages in Yahoo's index but are having trouble getting more pages indexed one thing that might work is putting links to your deeper, unindexed pages high in the code of the pages that are indexed.
Date: 2004-05-20


Avoiding Web Site Downtime
SiteScope is an enterprise-ready monitoring solution, supported by industry leader Mercury and its award-winning customer support. So don't trust your-mission critical Website, applications and infrastructure to freeware or shareware - trust them to SiteScope.
Date: 2004-05-19


New Google Bombing Method Found
On the 6th of May Philipp Lenssen of Google Blogoscoped started an experiment. He added a false parameter and keyword to a link to a high PR site to see if the site would appear for the key phrase. His test was http://www.cnn.com/?-gmail-account.
Date: 2004-05-18


Convert your PowerPoint to Flash for easy website posting
Convert your presentations and post to your web site. What a great way to showcase your company’s products or services!
Date: 2004-05-17


Share Outlook folders without Exchange Server
WorkgroupShare lets the people in your organization share their personal Outlook folders, such as calendar, contact, task and notes information, without the expense or expertise required by Microsoft Exchange Server.
Date: 2004-05-16


Ranking First In Google And Yahoo Image Search
Do the images on your website appear in Google's image search? If you're selling products they should. If you have pictures of yourself on your site those should appear in Google's (and Yahoo's) image search too.
Date: 2004-05-14


Risky Techniques At The Limits Of SEO
There are high risk techniques that, when employed without the intention of gaming search results, provide solutions for some difficult-to-rank pages. Alan Webb, of ABAKUS Internet Marketing, writes that, "there is unlikely to ever be a full consensus on what is or is not an acceptable search engine optimization technique. What you need to do is simply to ask yourself, am I trying to dupe Google here?"
Date: 2004-05-13


Looking for help with Google AdWords?
Get your FREE issue and find out why Marketing Smarter with Google is the most indispensable publication for search marketers. Every week, subscribers get the latest case studies, tips, tricks, and techniques the pros use to out-Google the competition.
Date: 2004-05-12


Anchor Text Tips That Rocket
Google/Yahoo bombing is the practice of placing terms you want a given page to rank for in anchor text that links to that page. Huh? Ok, here's an example: if I wanted this page to rank highly for the term "President of the Internet" I'd create a link like this: President of the Internet and have all my friends and friendly readers post that link and text on their sites.
Date: 2004-05-11


How To Simplify Your Content Management
Looking for the right content management solution? Ektron's Web content management solution provides enterprise-strength features and functionality without the enterprise price. It simplifies site maintenance and posting so anyone can update content on a Web site or intranet.
Date: 2004-05-10


Google "SandBox Effect" Revealed
I reported recently on a Google phenomenon in which newly listed sites rank well for two to three weeks and then drop completely out of the top 1000. Often these newly dropped sites have high page rank and don't show for even the least competitive of terms.
Date: 2004-05-07


Click Fraud: Is Google At Risk?
Google listed click fraud as one of the potential "worries" that would-be investors should consider. In fact, they admitted to regularly paying refunds because of click fraud and stated that they may have to make retroactive payments.
Date: 2004-05-06


Keep customers happy and lower support costs
To gain and retain customers today your service must be excellent. But you also need to control costs. What's the secret to overcoming these challenges?
Date: 2004-05-05


Post-IPO SEO: Optimizing For A Public Google
Google finally announced their IPO after months of rumor and suspense leaving the world hungry for any sort of news about Google they can get. But what will Google's status as a public company mean to the practice of optimizing your website for Google?
Date: 2004-05-04


Share Outlook folders without Exchange Server
WorkgroupShare lets the people in your organization share their personal Outlook folders, such as calendar, contact, task and notes information, without the expense or expertise required by Microsoft Exchange Server.
Date: 2004-05-03


Create Flash demos –without Flash
Find out why thousands of customers rely on RoboDemo to enhance their web site content
Date: 2004-05-02


Google Tool, Google Bug, Google IPO
If you're an algoholic who can't stop watching Google's algorithm, then there's a good chance you watch their datacenters closely. Here's a program that will let you monitor them from your desktop so you can quit searching the datacenters individually to see if there's an update coming.
Date: 2004-04-30


Web Site Architecture And Search Engines
Shari Thurow is sick of search marketers doing site design - often times they understand search engine robots but not website visitors. As she says in her intro, "since effective Web site development and usability testing are two services I've offered (and measured) since 1995, I wrote this three-part article to explain the building blocks of site architecture."
Date: 2004-04-29


Simplify Your Document Reviews
New! WebWorks FinalDraft is the next-generation solution for streamlining document reviews.
Date: 2004-04-28


Google's Broken Heart: PageRank Under Attack
"The heart of our software is PageRank." This quote, from Google's PageRank description page, contradicts opinions and hypothesis posted on forums, blogs and articles around the web. One search developer even called PageRank "a silly idea in practice." Evidence points to Google not using "classic PageRank" in their algorithm at all these days, and many consider it all but dead.
Date: 2004-04-27


Earn Cash by Sharing Your Thoughts on IT Matters
Share your experiences and opinions on hardware, software, telecommunications, IT services, semiconductors and business growth strategies.
Date: 2004-04-26


New Sites Dropping From Google?
The trend seems to be this: when new sites are first uploaded they receive close Google attention and decent rankings for their keywords. After two to three weeks these new sites drop in the rankings and pages from these sites drop from the index as well.
Date: 2004-04-23


No More Hats: High Risk vs. Low Risk SEO
There are seo techniques that can get your site banned from Google if you're caught or one of your competitors notices and turns you in for spamming. These techniques, commonly referred to as "black hat" techniques, are the topic of many forum threads, and have brought ruin to many an unsuspecting optimizer.
Date: 2004-04-22


Lower support costs by Improving Customer Experience
RightNow® Technologies delivers highly effective customer service solutions to improve quality of service, enhance productivity and save on support costs. RightNow's focus is on its customers’ success. Not just software, but experience that leads to improved customer satisfaction, higher self-service rates, increased "one-and-done" interactions, lower support costs and more valuable information from every customer exchange.
Date: 2004-04-21


How Much Are Links Really Worth?
Today's article, by Linking Matters' Ken McGaffin, will shed some light on the real value of links to your website. If you've been hesitant to buy links or neglecting link building efforts because you're not sure they'll pay off then be sure to read Ken's article.
Date: 2004-04-20


NEW Step-by-Step SSL Guide for Apache from Thawte
The guide will also touch on the role of thawte as a trusted third party and how using a thawte digital certificate can benefit your business by addressing unique online security issues to build customer confidence.
Date: 2004-04-19


Online business meetings - Privacy matters
Your company’s intellectual property belongs to your company...ideas, plans, strategies, tactics, product designs. Why would you ever risk letting that information fall into the wrong hands? Yet you do every time you hold an online business meeting using a typical Web conferencing solution.
Date: 2004-04-18


Marketing With Amazon's A9 Search Portal
Amazon got the search world buzzing with the launch of their new search portal A9, but how will this new service affect the way that your customers interact with your brand?
Date: 2004-04-16


Building Your Web Business With Links
Scottie Claiborne, usability and search expert offers a story of successful site development in today's article Building Your Web Business With Links. Her article offers an excellent description of creating a successful site.
Date: 2004-04-15


Reach Your Target Market with Pay-Per-Click
Just as you know your site and products, we know our distribution network. So while you focus on crafting your message, we'll ensure that message gets in front of the right people. All you have to do is specify your audience with our targeting options and participate in our in-house traffic analysis program.
Date: 2004-04-14


Boost Online ROI With The Accountability Method
Our feature articles have focused for some time on search engines and search engine optimization. Today's article asks you to take a step back and really analyze what's happening on your site to ensure that your efforts (yes, including SEO) deliver the highest ROI possible.
Date: 2004-04-13


Get Certified Fast with MeasureUp
Take a MeasureUp practice test to find out what you already know - and what you need to learn.
Date: 2004-04-12


Want High Rankings? Optimize Your Anchor Text
The text that you link on your website helps explain to the search engines just what they can expect to find on the page you're linking to. Today's feature article explains anchor text and how it relates to your site's ranking in the search engines. Read and enjoy!
Date: 2004-04-09


Google's Recent Changes: SEO Commentary
The launch of Gmail overshadowed many of the changes that Google announced recently. I spoke with several SEO experts recently about what they thought was significant about Google's changes.
Date: 2004-04-08


How To Simplify Your Content Management
Looking for the right content management solution? Ektron's Web content management solution provides enterprise-strength features and functionality without the enterprise price. It simplifies site maintenance and posting so anyone can update content on a Web site or intranet.
Date: 2004-04-07


Don't Hoard Your Google PageRank
If you've been using JavaScripts on outbound links from your webpages in an effort to preserve your PageRank you should consider changing your practices - for two reasons.

Discuss PageRank hoarding in WebProWorld. (There's already a lively debate going - very valuable to the PageRank hoarding discussion.)
Date: 2004-04-06


The End of Web Site Downtime
SiteScope is an enterprise-ready monitoring solution, supported by industry leader Mercury Interactive and its award-winning customer support. So don't trust your-mission critical Website, applications and infrastructure to freeware or shareware - trust them to SiteScope.
Date: 2004-04-05


Reciprocal Linking Is Dead - Long Live Link Popularity
Reciprocal linking has been a major no-cost marketing strategy for years. Now Michael Pedone claims reciprocal linking is dead. Read his article to find out more.

Well, Gmail is definitely not a hoax. The debate's over in WebProWorld. What first tipped me off was the Gmail story in SearchEngineWatch - I knew that if Danny was running the story it almost had to be true.
Date: 2004-04-02


Elvis Endorses Google Gmail
Gmail - elaborate hoax? Google announced a new free email service at the end of their West Coast day yesterday, ensuring a media blitz on the holiestof hoaxter holidays - April Fools Day. Is this upcoming service the real deal?
Date: 2004-04-01


Google Personalized: Will You Use It?
Google beta launched Google Personalized today, but it's going to take a lot more functionality to get me to use it rather than keywords to narrow my search.

Check out Google Personalized and tell us what you think in the forum.
Date: 2004-03-30


Your Company Logo on a Massive T-Shirt Giveaway
For years companies have been taking advantage of the low cost and high perceived value of screen printed t-shirts to help grow their business. One company in the online vitamin business offered a free t-shirt to his online customers and increased his average sale from $82.00 to $96.00. In addition increasing his sales he "micro-branded" his customer by getting his logo on their back and in their homes.
Date: 2004-03-29


GoogleGuy Says: Google's Forum Posts
GoogleGuy appears at the WebMasterWorld forums and talks with members about Google's constant changes. He can't tell all of Google's secrets, but he does offer some crumbs, and the occasional banquet, of search engine optimization wisdom.
Date: 2004-03-26


Kanoodle Challenges Google's AdSense
Kanoodle recently announced its partnership with MSNBC, bringing over 200 new topics and over 300 million pageviews per month to their advertisers. The ads will appear in April.
Date: 2004-03-25


The End of Web Site Downtime
SiteScope is an enterprise-ready monitoring solution, supported by industry leader Mercury Interactive and its award-winning customer support. So don't trust your-mission critical Website, applications and infrastructure to freeware or shareware - trust them to SiteScope.
Date: 2004-03-24


Arrest Shows Google's Vulnerability
Michael Bradley, recently arrested for his boneheaded attempt to extort money from Google, is a wake up call to the PPC industry.

He claimed to have developed software that would roam the web and click on AdSense ads, potentially costing both Google and their advertisers millions.
Date: 2004-03-23


Get Ready. Get Set. Get Certified!
Not sure if you are ready for the certification exam?

Take a MeasureUp practice test to find out what you already know - and what you need to learn.
Date: 2004-03-22


Tool Tracks Google Ranking Changes
RankPulse tracks and publishes the daily changes in 1,000 different keywords at Google. They focus on high competition keywords like "cars" and "free domain name" and present their findings in graph format on their site.

Check out RankPulse and share your findings in the forum!
Date: 2004-03-19


Google Local: Finally Up To Yahoo Speed
Google graduated their local search to beta yesterday with the launch of Google Local. Google crosschecks their index with the Yellow Pages to deliver local stores and services.

If you want to add your business listing to the Yellow Pages you can send an email to local-listings@google.com.
Date: 2004-03-18


Reach your Target Market with Pay-Per-Click
Just as you know your site and products, we know our distribution network. So while you focus on crafting your message, we'll ensure that message gets in front of the right people. All you have to do is specify your audience with our targeting options and participate in our in-house traffic analysis program. That way, you'll tell us where to distribute your site so that you get the most bang for your advertising buck!
Date: 2004-03-17


Yahoo Penalizing Affiliate Sites?
From the WebMasterWorld forums comes word that Yahoo's cracking down on affiliate sites. The thread, six pages long at the time of this writing, includes snippets of letters from Yahoo to the forum members, many of whom have been banned.
Date: 2004-03-16


Being Content with Content
Ektron's XML Web content management solution provides enterprise-strength features and functionality without the enterprise price. It simplifies site maintenance and posting so anyone can update content on a Web site or intranet. Ektron CMS lets you share information with other sites, repurpose to other devices, and support multiple languages. With Ektron's eWebEditPro editors, users will be able to create HTML or XML content without realizing they are doing it.
Date: 2004-03-15


Links And Content: Balancing Your SEO Strategy
Dan Thies weighs in today on the debate between those who believe that inbound links are the only way to optimize and those who think onpage optimization rules.

Go directly to Search Engine Strategy – Links Or Content?
Date: 2004-03-12


Expert Insight On Search Engine Strategies
The conference is over, but the insights keep coming in. I want to share with you some of the highlights from interviews I had with Greg Jarboe, Dan Thies, Ben Pfeiffer, and Andy Beal (all authors of past WebProNews articles and attendees at the SES conference).

I asked them what they learned and observed at search's biggest event.
Date: 2004-03-11


Not just 1 but 10 Secrets to Successful Customer Service!
RightNow® Technologies delivers highly effective customer service solutions to improve quality of service, enhance productivity and save on support costs. RightNow's focus is on its customers’ success. Not just software, but experience that leads to improved customer satisfaction, higher self-service rates, increased "one-and-done" interactions, lower support costs and more valuable information from every customer exchange.
Date: 2004-03-10


The Crawler Lowdown From Google And Yahoo!
My favorite sessions at the SES conference were those where Google and Yahoo appeared on the same panels. You could almost always count on some crackling tension between the two search giants.
Date: 2004-03-09


How to dominate Google
There are firms that can handle your search engine optimization and management for you. But, If you knew what they know, you could handle it in-house and save a bundle. If SEO isn't your full time job, it can be nearly impossible to keep up with everything you need to know.
Date: 2004-03-08


Yahoo Talks BlackHat Optimization
I had lunch with Tim Mayer of Yahoo yesterday. I'd heard he was "looking for me," at PubCon one night in the hotel bar, and figured it was because we broke news on the SiteMatch product a little earlier than Yahoo would have liked. So I kind of avoided him after that :)
Date: 2004-03-05


The Future of Search: Google Brain Implants?
Search Pets. Google representative Craig Silverstein offered his bizarre vision of the future of search during one Search Engine Strategies session. In a speech closely resembling a Star Trek episode, he shared his new prediction of search moving towards the existence of search pets hundreds of years from now. These search pets would not necessarily be like a pet dog, but more like "a genetically engineered beast."
Date: 2004-03-04


Share Outlook folders without Exchange Server
Outlook communicates with the WorkgroupShare server using standard Internet protocols. This means that not only is it possible to share Outlook over the LAN, but also from a remote location, over the Internet.
Date: 2004-03-03


Will 2004 Mark The End Of Google’s Empire?
Survival of the fittest can easily be applied to the search engine industry.

Just a few years ago, Yahoo! was sitting pretty at the top and seemed unstoppable in all its crimson glory.
Date: 2004-03-02


Online Meetings. Bottom Line Results.
Web meetings can help you generate more leads in a shorter amount of time with less money. And these leads are warmer than ever because you are able to better engage prospects in a live, interactive session.
Date: 2004-03-01


Easily Create Help Systems with RoboHelp
Easily create Help systems for your desktop and Web-based applications, including .NET
Date: 2004-02-29


Yahoo's Site Match Revealed
Yahoo's Site Match Revealed. Here's the first breaking news from the WebmasterWorld conference: some very reliable sources have revealed the name of Overture’s top secret new product.
Date: 2004-02-27


Google Losing Its Stranglehold
Neither distance nor snow nor slow taxi drivers could keep me from bringing you the latest e-Business event coverage!

That’s why for the past few days I’ve been covering the DMA/AIM net.marketing conference in snowy New York City. Here are a few highlights…
Date: 2004-02-26


Study and Prepare for Certification with MeasureUp
MeasureUp will help you prepare for A+, MCSE, MCSD, MCSA, MCAD, CCNA certifications and more! MeasureUp's practice tests are packed with high-quality questions and are affordably priced.
Date: 2004-02-25


Yahoo! Vs. Google: Algorithm Standoff
Studying the relationship between keyword density and your search ranking for those keywords can reveal interesting clues about how to write search engine friendly copy. Many SEOs believe this type of study, however, is a waste of time, as analysis typically reveals that our natural keyword densities are in line with what ranks well on Google.
Date: 2004-02-24


White Paper: Requirements of a Network Integrity Architecture
Organizations of all kinds depend on their networks for mission-critical operations, but these networks are vulnerable to a long list of security threats, including fast-moving worms that can defeat perimeter defenses. Rather than continuing to rely on these perimeter defenses, network administrators are beginning to take a more comprehensive approach to network security and network management.
Date: 2004-02-23


Does Google Filter Results?
I've read many times over that Google's using a filter to help screen out results for certain search terms. GoogleGuy, Google's PR representative at WebMasterWorld, all but denies the existence of filters. Because of the continued filtering questions and adamant denials I decided to enlist some help from professionals and find out what a filter is, why Google receives filtering accusations, and what the implications of a filter would be.
Date: 2004-02-20


Optimizing For The New Yahoo
Well, it's official. Yahoo's now deploying their new algorithmic search technology and you'll see it rolling out across their network in the next couple of weeks. (Good timing for the Search Engine Strategies Conference, eh? They're sure to be the big buzz now.)
Date: 2004-02-19


Online Marketers: Advertise to your full potential!
Advertisers appear exclusively in the top three listings on Mamma.com and are distributed on Mamma's publisher network.
Date: 2004-02-18


Google's Brandy Update Exposed
If you're a forum regular you know by now that Google's results are changing again. I hope your rankings improve.

This latest update, dubbed Brandy, (we thought it should be called Brittany...) was accurately predicted last week by the guys at Stepforth.
Date: 2004-02-17


Don't Overpay for Postage
You manage, run, market and grow your small business with your own two hands - and even your own finances. Time and money are essential, cost and convenience are critical. Eliminate the need to ever have to go to the Post Office again - and help your business look more professional at the same time. Don't stick stamps on your mail. Look more professional, save time, and money, all in one click.
Date: 2004-02-16


How to dominate Google
Everyone knows that having a top position on Google and smart AdWords buys are keys to online success. But just how do you get your site on top and get the most out of your AdWords budget? You could buy the latest eBook or learn by trial and error. But when Google changes its algorithm, your eBook is useless and you can start learning from your mistakes all over again.
Date: 2004-02-15


Search Analysts Predict Major Google Shift
Search Analysts Predict Google Shift Next Week. Jim Hedger and Ross Dunn of Stepforth released their predictions today that Google rankings will undergo another major change next week.
Date: 2004-02-13


The "Google Dumping DMOZ?" Rumor
Duncan Parry recently examined the development of local search and its likely impact on PPC advertisers. Now he looks at recent developments in local search.
Date: 2004-02-12


Free E-Commerce Solution - Integrate your ENTIRE business
Learn how your small business can benefit from having all your operations integrated under a single, fully-integrated "mini-ERP" system.
Date: 2004-02-11


The Myth Of Permanent Search Positions
I've just redesigned a Web site - the original was poorly designed and broke all the rules on meta tags etc. - but has great ranking on Yahoo, Google and AltaVista. How do I ensure that the new site retains the original's ranking?
Date: 2004-02-10


Share Outlook folders without Exchange Server
WorkgroupShare lets the people in your organization share their personal Outlook folders, such as calendar, contact, task and notes information, without the expense or expertise required by Microsoft Exchange Server.
Date: 2004-02-10


Keyword Analysis and Site Health check
Salsa is now the leading alternative to pay per click systems worldwide. Our customers enjoy targeted search engine traffic at a fraction of the price of the popular pay per click systems. We use a unique approach to search engine optimization that ensures you the most cost effective system available.
Date: 2004-02-09


Can Your Host Beat This?
Looking to create a presence online? With over 50,000 domains being taken every month, HostingPlex makes it easy for you to make your mark.
Date: 2004-02-08



Easily Create Help Systems with RoboHelp

Easily create Help systems for your desktop and Web-based applications, including .NET. Create cross-browser, cross-platform Help systems, plus printed documentation
Date: 2004-02-07



Search Term Modifiers That Boost Traffic
Most search engine optimization experts agree that the keyphrase selection process is the single most important step in a search engine optimization campaign. However, clients frequently ask their search engine optimization company to target very general and competitive search engine keyphrases. While targeting such terms is usually not worth the effort, the addition of a simple modifier can take an ultra-competitive, general keyphrase and transform it into something useful- a phrase that attracts a large percentage of people that are looking for exactly what you offer, and for which high rankings are attainable.
Date: 2004-02-06



Microsoft Talks Search
Microsoft Talks Search. In a recent interview, Microsoft employee and now famous blogger Robert Scoble discussed search technology with resident SEO expert Andy Beal.

Find out what he said about search.
Date: 2004-02-05



Get High Quality Certification Assistance
Interested in Microsoft Server 2003 certification? Self Test Software's NEW Microsoft Server 2003 test prep products are what you need to ensure you’re prepared for your exams! As a Microsoft Certified Practice Test Provider, Self Test Software knows the ins and outs of these challenging exams and they’ll make sure you’re ready to pass your exams - the first time!
Date: 2004-02-04



Is Organic SEO Dead?
Organic SEO is Dead? He's of the opinion that Content SEO is dead, and that anyone interested in raising their search engine rankings should focus only on link generation.
Date: 2004-02-03



Save money while preparing for your exams
Interested in Microsoft Server 2003 certification? Self Test Software's NEW Microsoft Server 2003 test prep products are what you need to ensure you’re prepared for your exams! As a Microsoft Certified Practice Test Provider, Self Test Software knows the ins and outs of these challenging exams and they’ll make sure you’re ready to pass your exams - the first time!
Date: 2004-02-02



Network Resources Secure & Accessible Outside the Firewall
Stoneware’s webNetwork is the first product designed specifically to build a "web network" for your web applications and services. Stoneware’s webNetwork can secure, manage, and share all of an organization’s web resources beyond the corporate firewall.
Date: 2004-02-01



Confidence on sale now at Self Test Software!

You have enjoyed the holidays and now they are over, so it’s time to get back on track toward certification! And what better way to save money while preparing for your exams than our Buy One, Get One 50% Off Sale? You probably have several exams to complete in order to obtain your certification.
Date: 2004-01-31



Booble Speaks: We Will Prevail
Google Cops A Feel. Google attorneys recently issued a "cease and desist" letter to adult search site Booble, challenging Booble's parody claims. Booble attorneys shot back a response, defending the parody and denying Google's demands for the Booble domain.
Date: 2004-01-30



Surviving Austin: Google's Latest Update
There are two SEO camps when it comes to Google updates. The first camp holds that Google updates are very exciting (and traumatic) events that are worth studying for the sake of better understanding the Google algorithm and how to rank higher.
Date: 2004-01-29



The Unknown Expense in Content Management
Ektron's XML Web content management solution provides enterprise-strength features and functionality without the enterprise price. It simplifies site maintenance and posting so anyone can update content on a Web site or intranet. Ektron CMS lets you share information with other sites, repurpose to other devices, and support multiple languages. With Ektron's eWebEditPro editors, users will be able to create HTML or XML content without realizing they are doing it.
Date: 2004-01-28



How To Monitor Google Datacenters
Google Datacenters: I heard that Google changed its datacenters recently from this post in WebProWorld that described a datacenter update. Of course, this led me to ask what exactly a datacenter was and what datacenters have to do with optimization.
Date: 2004-01-27



Free Guide - Building Your E-Commerce Web Site
E-Commerce is one of the smartest ways to grow your business. Developing your Web site and setting it up for online payment transactions, however, can leave you feeling a little less than brilliant. There's a lot to know and a lot to do. But you need to stay competitive, so you're ready to take it on.
Date: 2004-01-26



Free trial - Easy and affordable email marketing
Join the thousands of small and mid-sized businesses, associations and nonprofits already using Constant Contact to communicate with their customers, prospects, members, donors and sponsors.
Date: 2004-01-25



Know exactly which marketing efforts are paying off

Urchin 5 set the bar with the most advanced visitor tracking methods in the industry. Now, with Urchin's new Campaign Tracking Module, marketers can get even more insight. If you are marketing online, the Urchin Campaign Tracking Module was created for you.
Date: 2004-01-24



How to Optimize for Inktomi in 2004
Inktomi is a rising star in the search engine wars, and it is likely that they will soon challenge Google for the title of most relevant search engine. While the majority of webmasters these days would rather optimize for Google and hope for the best in Inktomi, this strategy will need to be shifted for the year 2004. No longer should Google optimization be the only method for which webmasters promote their sites.
Date: 2004-01-23



Double Your Sales With A Customer Survey
We all are well aware of a simple fact in marketing – Acquiring new customers is 10 times more difficult and expensive than retaining existing ones. This is one of the fundamental driving forces behind the wide-spread adoption and interest in CRM and related customer retention strategies.
Date: 2004-01-22



Keyword Analysis and Site Health check
It is no wonder that "pay for placement" has become so expensive. Companies have been piling into the scheme to benefit from the guaranteed positions at the top of the search engine results. However, massive competition over a long period of time has exhausted all the gains to be made out of PPC.
Date: 2004-01-21



How To Prosper In The New Google
Fortunately for SEO Fast Start readers, the key strategies for succeeding on the "new" Google are pretty much the same as they were with the "old" Google. Unfortunately, a lot of folks have taken short cuts – for these folks, and for anyone else out there who isn't familiar with the "fast start" strategy, here's a quick rundown of the important steps you need to take.
Date: 2004-01-20



Economic Report: The ROI of Network Integrity.
It has become more difficult to control network security investments, including escalating labor costs that are growing at the rate of 31.7% annually. Combine these investments with the surge in personnel time allocated to security tasks versus network provisioning responsibilities - at a steep ratio of 3:1 - and the result is clear: businesses are losing the battle to balance security with network availability.
Date: 2004-01-19



Could Froogle Ruin Affiliate Marketing?
Froogle Hurting Affiliate's AdWords? Many people think Froogle could cause competition between AdWords customers and those in the Froogle index. Linda Buquet, owner of 5staraffiliateprograms.com said, "a lot of my affiliates do use Adwords for advertising... I know a lot of people are worried about [Froogle] affecting not only their Adwords click-through rates but also regular Google search terms."
Date: 2004-01-16



The Google Pharmacy Ad Controversy
Search for "Vicodin" or "Oxycontin" in Google. Now buy some of these powerful opiates from Google's online pharmacy sponsors. You don't even need to visit a doctor first at some of their sponsors' sites, which makes these online pharmacies so popular with drug abusers.

Should Google allow ads for illegitimate pharmacies? State your opinion!
Date: 2004-01-15



Cut Your Top Placement Costs
Mamma Classifieds advertisers appear exclusively in the top three listings on Mamma.com and within the result set of Mamma's network partners.
Date: 2004-01-14



Google Rumors That Need To Be Stopped
There are a lot of theories and rumors floating around. Most of them involve some sort of "filter" or penalty being applied to certain types of sites. Filtering out extreme spam is nothing new for Google. Among other things, they've been trying to catch hidden text for several months. I just don't see how a filter, or any combination of filters and penalties, could explain the current search results.
Date: 2004-01-13



Complimentary ROI Web conferencing White paper
E-Meetings are emerging as the next possible "killer application" in the collaboration technology market. E-meetings are gaining widespread interest and adoption by businesses of all sizes to reduce costs and to increase the bottom line. If you are considering a Premise or ASP based solution for your Web conferencing needs ROI is an important factor in making your decision. To help make that decision we have a complementary white paper that includes valuable information about each model.
Date: 2004-01-12



Easily Create Flash-based Presentations and Simulations
Easily create Help systems for  your desktop and Web-based  applications, including .NET
Date: 2004-01-11



Track, Manage, and Share email with KnowledgeDNA(TM)

One copy in one shared location password protected. Employees, customers, suppliers, and partners are now able to collaborate quickly and easily. Selected users can be given access to all or only part of the system. KnowledgeDNA™ chains and organizes hi-value email in one central location.
Date: 2004-01-10



Google Goes Topical: The Smoking Gun
There have been all sorts of theories put forward about Google's new algorithm. What I present here, as far as I can tell, fits the facts at hand. You are welcome to disagree with me.
Date: 2004-01-09



Is Google's AdSense Nonsense?
Here's how a Google spokesperson defended their decision to keep the AdWords and AdSense prices the same: "In order to minimize complexity in bidding decisions, at this time we aren't asking advertisers to make separate bidding decisions for contextual and search advertising..."
Date: 2004-01-08



Easily Create Help Systems with RoboHelp
Easily create Help systems for  your desktop and Web-based  applications, including .NET
Date: 2004-01-07



Microsoft Search = Google Apocalypse?
I spoke with Dan Thies (author of today's feature article) earlier today about Microsoft Search and he shared a great observation: Microsoft's strategy is about squashing competition, not competing with it.

What are your predictions for Microsoft Search?
Date: 2004-01-06



Three Ways to Monetize Your Site's Traffic
As a VIPProfits affiliate you have the opportunity to participate in this exciting new era by forming profitable partnerships with leading casino operators. VIPProfits will enable you to cash in on the popularity of online gaming with little or no marketing investment and, most importantly, earn tremendous amounts of money.
Date: 2004-01-05



Get More Clicks: Optimize Your Google Description
When it comes to describing your site, Google assembles what is known as a snippet description to display in their search results. Sometimes it's a good description - one that prompts potential visitors to click on your link. Other times, it isn't. Take the case in point where the following page (ranked at #1) in a keyword search for scuba dive "entices" the potential site visitor by listing the various PADI locations from around the world...
Date: 2004-01-02

2003 Archive


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