WebProNews News Feeds
    WebProNews Web
Search Jayde:  

WebProNews Video Blog View All Videos
Microsoft + Powerset = Search Innovation
MSN's Jeremiah Andrick of Live Search stopped by Lexington, KY for a chat with the WebProNews team on the latest developments with Live Search, including the recent purchase of Powerset.
Play Video
Cuil Comments From MSN’s Jeremiah Andrick
Jeremiah Andrick of Live Search Webmaster Central comments on yesterday's launch of the Cuil.com search engine. Jeremiah spoke with WebProNews Video Editor Mike McDonald and WebProNews Founder Rich Ord at the iEntry Headquarters in Lexington, KY.
Play Video
David A. Utter
Google's Favoritism Makes Knol SEO Magnet
Tuesday, July 29, 2008

Author and search optimization expert Aaron Wall headed to Google's Knol, as did many SEO professionals, to create a page. He doesn't sound happy about what he found.

Editor's Note: Google may have a problem on its hands. It's reasonable Google would trust its own Wikipedia over outside sources. But fair-minded publishers are likely to feel disenfranchised if digital nepotism knocks them down a notch in the search rankings. Likely you an opinion on this, so let'er rip in the comments section.

We have already seen how Knol grabbed great Google rankings for a significant percentage of pages listed on Knol's home page. Knol isn't supposed to have a high PageRank yet, but Google may be giving its house resource a little algorithmic love behind the scenes.

Wall suggested this as he reached out to see how a page on the site might fare for him. He created an SEO Basics Knol that "was essentially a duplicate of my Work.com Guide to Learning SEO (that was also syndicated to Business.com)," he said.

Google cited the new Knol as being similar to work already on the web at Work.com and Business.com. Wall searched for a string of text from the article and found it ranking on Google; searching for it with duplicate content filters negated found the Knol piece ranking above its syndicated and much older placement on Business.com.

"Some may call this the Query Deserves Freshness algorithm, but one might equally decide to call it the copyright work deserves to be stolen algorithm," said Wall.

"Google knows the content is duplicate, and yet they prefer to rank their own house content over the originally published source."

Whether Google changes this behavior or not, which could happen given all the algorithm tweaking they regularly do, probably won't change the flood of SEOs churning out pages at Knol. Considering Google's treatment of such content with favorable rankings, SEOs may have to do this out of a need to compete.

And we've all seen how well competitors fare against Google. Ask.com seems moribund, and depends on Google advertising; Yahoo took an ad deal with Google to avoid being taken over by Microsoft; and even Microsoft sees Google as a major competitor.

By ranking Knol articles highly, Google, by design or accident, made Knol a go-to destination for anyone seeking traffic for a website. Knol became something SEOs must consider in their work for their sites and clients because of this, and that may not be a great thing.

Comment Now...

About the Author:
David Utter is a staff writer for WebProNews covering technology and business. Follow me on Twitter, and you can reach me via email at dutter @ webpronews dot com.
WebProNews Front Page
Home Search Deals Legal Blogs Advertising SEO Google MSN Yahoo
The Pandora Solution: Better, Not Popular, Search
An exclusive chat with Pandora's CEO on search
Search, Pandora, SES San Jose...
Cuil Crashes And Burns At Launch
Smoking servers ain't so cool
Search, Google, Cuil...
Google News Introduces More Filters
Promotes blogs and local sources
Google, Google News, Blogs...
Washington Post Predicts Interactive Success
Signs up with Predictify to engage readers
Technology, Social Media, Predictify...
Cuil Search Thinks Knowledge Is Cool
New search site launches with big index
Search, Cuil...
Scrabulous No Longer On Facebook
Creators pull app
Social Media, Facebook, Scrabulous...
Impatience Key To Optimizing Landing Pages
People want to act fast on their wants and needs
SEO, Optimization, Landing Page...
FCC's Free Broadband Pushes Constitutionality
Please define "harmful to a five year old"
Technology, Legal, Politics...
Yahoo Juggles News Displays In Search
Only the algo knows where they will appear
Search, Yahoo, News...
BBC Editor Going To Google's PR Department
Brace for some awesome press releases
Google, Personnel, UK...

Become a WebProNews blog partner.
Has Apple Entered The Blogosphere?
A blog (a contraction of the term web log) is a website, usually maintained by an individual, with regular entries of ...
How Is Google Ranking Knol Articles?

Cuil Is A Pretty Cool Search Engine

Yahoo Music Is Shutting Its Doors
  Search WebProWorld:  

Rafael Robinson

Which one?

Our featured post today comes from inertia. He needs help figuring out the right time to use rewrites and redirects. Think you can help him out? Tell us your thoughts at WebProWorld!

Subscribe to the WebProWorld Feed WebProWorld RSS Feed

|| Rafael||

Northstar Managed Hosting

Rewrite or 301 Redirect?
As I think about this question I cant help but think I'm missing some fundamental point, but here goes.

Rewrite or 301 redirect? Some situations need one and some need another but I am a little confused as to which is needed when? For example, I've just started work on a client's site and he has the old www versus non-www thing. Should I use rewrite or redirect? He has links that go to domain dot com and domain dot com/index etc. Should I fix the links and 301 /index to the root domain or rewrite?

Most of the standard coding for fixing these problems is rewrite but I always think, why not use redirect? It's a lot simpler?

What am I missing? As far as I can see rewrite should be used for unfriendly URLs but why use it for redirects?
...Share Your Comments
WebProWorld Discussions

To _blank or to _new, that is the question

Website's Page neither getting INDEXED nor CACHED

AJAX Issues - multiple uses not cooperating

My site has Vanished from google???

Advertising Newsletters Corporate Info Site Map Support
© 2008 WebProNews. An email newsletter.
, Inc. 2549 Richmond Rd. Lexington KY, 40509
All Rights Reserved. Terms under which this service is provided to you. Read our privacy policy. Contact us.
The WebProNews network includes WebProWorld, Jayde and Twellow.
WebProNews.com Top News Blog Talk Insider Reports RSS Feeds Twellow.com Archives About Us Advertise Submit an article RSS Feeds