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SMX West 2008: David Kidder and Dana Todd
SMX West 2008: David Kidder and Dana Todd

While attending SMX West in Santa Clara, Mike McDonald of WebProNews caught up with David Kidder, the Co-Founder and CEO of Clickable, and Dana Todd, the Executive Vice President of SiteLab.
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Search Marketing Goes Holistic
Thursday, Feb. 28, 2008

SMX West: Establishing Digital Omnipresence

Holistic. It is what it pretty much sounds like: a focus on the whole, rather than one piece of the whole. At SMX West, the discussion surrounding search is no longer just about securing your place in a same-for-everybody top-ten list of search results. The discussion is about being everywhere; it's about establishing a case for digital omnipresence.

What we've learned so far: search is changing. Universal and/or blended search incorporates data from local maps and results, images, videos, blogs, forums, whatever's out there. Personalized search whittles all that down based on user behavior. Soon, each person may have a different set of search results from the next person's.

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To succeed in that online environment, businesses are going to have to learn to be everywhere, managing an online presence from a number of angles. That also means businesses will have to know how to manage their online reputation by effectively combating negative information about them, too. Holistic.

SMX West isn't over yet, and there's more to come. The following index of articles represents what we've learned so far.

» What are your thoughts on search marketing?

SMX West Conference Coverage
SMX West: Social Media And The SEO
Sites like Digg and Twitter complement your marketing
Advertising, Social Media, SMX West...
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What other people say matters
Search, Andy Beal, SMX West...
SMX West: Personalized Search Taking Stage
More relevant results for everyone
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SMX West: The Big Guys Look At Blended Search
More nontraditional stuff on the way
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Liana Evans at SMX: West Danny Sullivan at SMX: West Jeremiah Andrick, Rand Fishkin, and Mike McDonald at SMX: West Panel of SMX speakers
SMX West: Yahoo To Launch Open Search Platform
Results to be more relevant
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SMX West: Local Search Blends At Home
Local businesses should take care not to be left out of blended search
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SMX West: Tasty Blend Of Search, Retail
Universal search comes to the retail world
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SMX West: Universal Search Abides, Dude
Universal search brings video and images to searchers
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Sitemaps Protocol Scaled For Cross-Host Support

David A. Utter By David A. Utter

One sitemap may now support multiple sites on different hosts thanks to a new addition to the Sitemaps protocol.

One sitemap to rule them all? After today, the question will be "why not?"

The Yahoo Search blog announced an update to sitemaps during the SMX West event. Along with Google and Microsoft, Yahoo disclosed a new feature for cross-host support for sitemaps.

"To ensure validity of this metadata, Sitemaps have previously been required to be on the same host and path as the URLs they contain," Yahoo Search noted. "This requirement forced the Sitemaps files to be hosted on the same servers as the actual site content."

With the change, the sitemap may be hosted on a different host, with the ability to support multiple sites on separate hosts. Webmasters will need to add a line to their robots.txt file to direct crawlers to the differently-hosted sitemap.

The official Sitemaps FAQ has been updated to reflect the support for separately hosted sitemaps.

Yahoo Search cited a couple of concerns from webmasters that led to this latest update. Webmasters wanted to be able to keep user-facing content separate from feeds, as well as the ability to manage a number of websites from one sitemap.

"We hope this enhancement helps address those needs," the announcement said.

About the Author:
David Utter is a staff writer for WebProNews covering technology and business. Follow me on Twitter, and you can reach me via email at dutter @ webpronews dot com.
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Rafael Robinson

Page Rank

Our featured post today comes from Ozzman, and he's looking for a way to search Google's index for all of their old pages that have been indexed. The reason for this is that they have changed their site, and Ozzman wants to make sure that he has 301 redirected all indexed pages to their new homes. Think you can help Ozzman out? Tell us your thoughts at WebProWorld.

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|| Rafael||


How can we find Old pages in Google?
In the past, we changed our website's look and feel and we also changed lots of URLs. At that time, we did not care and applied 302 redirects from old URLs TO new URLs. Now the problem is that Google still keeps plenty of our old web pages in its index. We found some of these old pages and redirected (301) to our new website pages. But, I wonder there are still hundreds of such old web pages, which need to be redirected to correct pages of today.

Please suggest me what should I do to find out those old pages in Google's Index? Is there any tool for that? If yes, please suggest me.
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