Watch the first virtual panel from Unica's Web Analytics Virtual Guru Panel Series:

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Web Analytics for Marketers - Brand, Direct, Online and Cross-Channel

In the first of a series of innovative virtual panels from Unica, learn how marketers can harness the power of web analytics to drive actions across all marketing channels.

Join industry leading experts as they discuss how to:

• Apply web analytics across all marketing principles
• Formulate relevant KPIs
• Refine campaigns across channels
• Develop relevant, targeted cross-channel campaigns
• Evolve to a non-linear way of analysis
• Become a web analytics hero

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Featuring:

Avinash Kaushik,
Web Analytics Evangelist, Blogger, Author

Alan Hall,
UK Managing Director, SCL Analytics

Akin Arikan,
Web Analytics Evangelist, Unica Corporation