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 Interactive marketing and technology company Avenue A | Razorfish has launched Super-intelligent Link Crawler (SiLC), a tool that crawls Web sites to find errors such as broken links and "404 Error Messages" that inform users the Web page is not loading. Editor's Note: As useful as some search tools may be, there are loads of them out there. The Super-intelligent Link Crawler has a lot of promise, but do you intend to use it? Or at least give SiLC a try? Let us know in the comments section. The tool examines why errors occur and can measure a Web site's performance against competing sites. The company has combined the tool with its search engine optimization and Web design to improve search rankings for brands like U.S. News & World Report. U.S. News & World Report recently redesigned its Web site to improve traffic and search capability for the site. After using the SiLC tool, Avenue A | Razorfish found search engines were not ranking many of its Web pages because they were flagging pages as duplicate content.
U.S. News & World Report created the main content of a health page article and a "printer friendly" version. The web crawlers were tracking both and not ranking the pages in search engine results. After the relaunch organic visits increased 24 percent and organic visits from Google increased 45 percent. William Flaiz, vice president, Search Engine Optimization (SEO) and Web Analytics for Avenue A | Razorfish said, "SiLC is like a Swiss Army Knife that serves many purposes beyond web crawling." "It is different than other web crawlers because it can intelligently process why certain web pages aren't performing well and integrate with other SEO tools to improve efficiencies not only within a web site, but to other linked Web sites, portals and blogs."
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FCC Voting On Wireless Spectrum Today
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David A. Utter Editor | WebProNews The Federal Communications Commission will lay down the ground rules for the 700MHz auction coming in 2008, as Google and a host of telcos watch. It's make or break time for some kind of wireless openness, whether it's Google's dream of wide open spaces in the spectrum, the walled garden of the telecoms, or a partly-open spectrum that would be a little improvement over what we have today, which is zero. Continue Reading |
Building a ecommerce site Our featured post today comes from tom.holt. He's a bit of a do it yourselfer. He needs your advice on finding a simple, yet powerful, content management system that someone who isn't familiar with coding can use to create a site with built in ecommerce functions. I'm not real sure if there is such a thing, but I'm also not that familiar with all the management systems there are out there. Think you can help Tom out? Tell us your thoughts at WebProWorld. Subscribe to the WebProWorld Feed 
I have a friend who imports some great products to sell in a conventional retail environment & he is a non-believer when it comes to the power of online retail. I'd like to build him a site with a very simple e-commerce feature to make him eat his words! Is there an off-the-peg solution for a non-programmer to put together a very professional site? I have seen reference to Joomla & Dreamweaver etc, but can't really see many examples of how far these applications can be pushed in terms of performance. The motivation for doing it myself is firstly the fact that there is no real budget for this & secondly that I'd love to do something like this myself. Any Ideas....
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