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Video Update: Benchmark Study Released
Online software provider Convio has released its Online Marketing Non-Profit Benchmark Study discovering online contributions increased 27% during the period. Convio based the study on online donations, email addresses, Web traffic and Web site listings for 30 clients from July 2005 to June 2006. Convio Founder and Chief Strategy Officer Vinay Bhagat help online marketing plans see what areas need development.
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Thursday, February 15, 2007 |
Loren Baker is mad as hell and he's not going to take it any longer. He's nailed his 13 reasons why the NoFollow attribute sucks to the blogosphere wall and banned them from Search Engine Journal.
Editor's Note: The NoFollow attribute arrived with the idea that spam could be fought by removing its linking value. Instead, spam is worse now than when NoFollow began. Is it time to retire NoFollow? Comment on this article..
From now on, when Google sees the attribute (rel="nofollow") on hyperlinks, those links won't get any credit when we rank websites in our search results. This isn't a negative vote for the site where the comment was posted; it's just a way to make sure that spammers get no benefit from abusing public areas like blog comments, trackbacks, and referrer lists. -- from the Official Google blog, January 2005.
As the saying goes, the road to hell is paved with good intentions. NoFollow has to be called a good intention based on its genesis. Depriving spammers of the benefit of link love – what's not to like?
How about 13 things? Loren wrote that NoFollow doesn't stop the problem it was meant to prevent: spammers still spam:
Using NoFollow in blog comments, the original intent of the tag, does nothing to discourage comment spammers. Using other anti-spamming tools such as question, math and plugins such as Akismet and SpamKarma for Wordpress is much more effective.
To back up his stance, Loren has turned off the NoFollow attribute for links from comments on Search Engine Journal:
I’m not using NoFollow… as of now, Search Engine Journal is using the DoFollow Plugin to turn off the default NoFollow in our blog comments :)
I wonder if this will lead to more commenting?
Andy Beal gave his approval:
It’s a bold move, and I’ll be watching to see if it impacts the amount of spam or quality of comments.
Andy also said his Marketing Pilgrim site would soon test a plugin that "will reward loyal commentators with a link without the “nofollow” attribute." Sounds like NoFollow's days are numbered.
About
the Author:
David Utter is a staff writer for WebProNews covering technology and business.
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Winter Storms Drive Web Traffic
 By
Mike Sachoff
Editor | WebProNews
The recent winter storms across the Midwest and Northeast have driven record traffic to Internet Broadcasting's network of more than 70 TV station Web sites. According to WebTrends On Demand traffic reached its peak on February 13, with more than 35 million pageviews surpassing the previous record set on August 29,2005 when Hurricane Katrina wreaked havoc on the Gulf Coast.
The majority of Internet Broadcasting sites such as WBALTV.com in Baltimore, TheBostonChannel.com and WLWT.com in Cincinnati carried "Special Edition" online storm coverage. The coverage included advisories, watches and severe weather warnings along with school closings, delays and dismissals.
Sites such as Hartford's WFSB.com had live video streams of their on-air coverage, providing viewers with real time updates on the changing weather conditions.
Data from WebTrends indicates that Internet Broadcasting's weather sections experienced a five-fold increase over normal daily levels, receiving 12.5 of the days 35 million pageviews.
About
the Author:
Mike Sachoff is a staff writer for WebProNews covering technology and business. |
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Yahoo Go on a Mobile phone near you
Yahoo Go! is the first application optimized for the "small screen" of a mobile phone that truly makes it easy and fun to access the Internet. Everything about the Yahoo! Go interface is designed to be both visually stunning and give you what you want with the fewest clicks possible.
At its core is the carousel, used to navigate intuitively among the various Yahoo! Go widgets: your own personal channels for email, local info & maps, news, sports, finance, entertainment, weather, Flickr™ photos and search. Simply use the carousel to scroll over to the widget you want.
Since Yahoo! Go uses advanced caching and background loading technology, your widget content is automatically and continuously "pushed" to your phone, so it's always right there when you want it.
You don't need to endure lengthy downloads or navigate loads of links to get to what you want.
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