How would you define what "online targeting" means today? How important is delivering personalized, relevant content to consumers? Do you know what's working, and what's not? Get the answers and a competitive advantage from Forrester's Charlene Li and Offermatica's Jonathan Mendez in the latest webinar from Omniture's Marketing Experts on Demand series.
You'll also review case studies of how leading online marketers are:
- Segmenting, targeting, and defining audiences
- Keeping personalization relevant
- Respecting privacy concerns
- Leveraging local, contextual, and social media
- Discovering the use of source, affinity, and temporal targeting
Mikel Chertudi
Sr. Director of Online Marketing, Omniture
