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 Searchers represent a valuable commodity to search engines, and the keen-minded technologists behind the algorithms want to make search sites as useful as possible, no matter what the query. Editor's Note: Universal search promises to give searchers the best of available sources for their queries. This gives marketers more ways to potentially reach viewers too. What steps have you taken to make the most of universal search? Universal search. Blended search. Vertical search. They all aim at one target: fulfilling visitors' needs so that they keep coming back. The speakers at the SES Chicago Orion Panel: Universal, Blended and Vertical Search, noted the need to fulfill the value proposition of search for visitors. Individual search intensity drives that need, with the average American performing 74 searches a month.
The proof will be in the pudding, or at least the success rates. SEMs who use this 'paid real estate' well should enjoy better results than the competition. Search engines will drive that success too. The essential search experience presents someone with a list of blue links. It's a far cry from the typical social networking experience, which has indirectly nudged the search industry with its universal results. Google has found its users like universal search, and the way results pull from multiple sources of relevant results. Microsoft's work on improving relevance and blending results from other content has people spending more time on their pages. Ask.com presents as much information as it can with its revamped, Ask 3D approach. Coupled with major spending by IAC on advertising, Ask has been able to hold its ground, even as Yahoo and Microsoft cede search market share to Google. "In the next 5 to 10 years, search and browsing will be the same thing," Brad Goldberg from Microsoft told attendees. Jim Müller from Google said the universal search experience will become richer.
"Over time, those other search engines are going to be merged into Google and other search engines. Users want to go to a single search engine and have a query and then that stuff (like Google Maps) come up," he said. The search experience isn't tipping in a particular direction it seems; instead, it's standing up vertically more and more, nice and straight. WebProNews Internet reporter/anchor Kara Ratliff contributed to this report.
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Paid Links Still Evil To Google If you've ever though, "Hey, I could give better search results than that," here's your chance: one of Google's experiments is allowing users to vote sites up (or off) results pages. They can also add completely new sites to the list. Google continues to beat the drum about passing PageRank through paid links as Matt Cutts weighed in on the topic with another request that webmasters use the 'nofollow' attribute for them. Though plenty of places in the Northern Hemisphere shiver in chilly temperatures, webmasters will continue radiating heat after the latest double-barreled barrage from Google's loquacious engineer. Paid links have a long history of annoying Google due to the way they can affect organic rankings. Read More... |
Mailing Problems Our featured post today comes from ee222, and what they need is help finding is good software for doing bulk email sending to clients. Think you can help ee222 out? Tell us your thoughts at WebProWorld. Subscribe to the WebProWorld Feed 
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