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More than 8 out of 10 Internet users look on search engines to find information and the products or services they want to buy.
Pay-per-click (PPC) costs are rising (over 37% higher from last year to this year Q1).
Up to 85% of searchers ignore paid listings
63% of the top natural (organic) listings get click throughs.
Natural (organic) search results convert 30% higher than PPC.

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"Over the past nine months, my site’s rankings on the search engines have greatly increased. I can tell you about something I track every day: Sales, which have increased 60% in the time you have been working with my site."

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Owner/Trailers-n-Hitches

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