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Thursday, Nov 29, 2007

A beta test of Ads for Adobe PDF Powered by Yahoo opened for publishers, offering placement and tracking of contextual ads alongside Portable Document Format content.

Editor's Note: White papers and other PDF content became more valuable to publishers with Adobe and Yahoo announcing their PDF advertising product beta. Do you plan to use it? Does Yahoo appeal to you as the ideal ad partner for this service?

Publishers May Now Get Ad Revenue From PDF

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PDF has been an appealing format due to its ability to preserve the look and feel of a document, while providing it to others in an easily accessible way. The free Adobe Reader became a fixture on computer desktops as adoption of PDF increased.

Yahoo has managed to score a significant win by beating ad competitors like Google and Microsoft to the opportunity to mine the PDF space for advertising revenue. Adobe and Yahoo announced the new program for delivering dynamic contextual ads in PDFs this morning.

The opt-in program pulls ads from Yahoo's network to place in a panel next to the PDF content. Each time the PDF is opened, the ads will be refreshed to keep timely and relevant ones in place.

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Publishers gain the ability to track their ad performance in the PDFs. Yahoo Publisher Network senior VP Todd Teresi called this a "previously untapped opportunity" for advertisers to gain exposure, and publishers to derive revenue from these documents.

The program picked up some big name participants for this initial beta. CondeNast's Wired, IDG InfoWorld, and Reed Elsevier were among those named in a statement from Adobe.

To participate, publishers register and then upload their PDFs so the ad functionality can be enabled for the document. After that has been completed, the publisher distributes the PDF as usual.

InfoWorld's participation is of particular interest. The long-time trade journal scrapped its print magazine in opting for an online-only, ad-supported presence. If profitable, we expect to see other print publishers express interest in trying out the program.

Another interesting possibility comes to mind with the PDF advertising. The hot Amazon Kindle electronic book reader has the capability to pick up PDF content, a feature Amazon currently lists as being experimental in its ability to convert them for readability.

If Amazon works out PDF conversions, the EVDO network supporting wireless content delivery to Kindle could work as a conduit for the PDF ad program too. Since Amazon has its own interest in delivering ads, there could be issues with this idea, however.

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About the Author:
David Utter is a staff writer for WebProNews covering technology and business.

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Google Lets (Some) Users Adjust Search Results

By Doug Caverly

If you've ever though, "Hey, I could give better search results than that," here's your chance: one of Google's experiments is allowing users to vote sites up (or off) results pages. They can also add completely new sites to the list.

Users' work will, at this point, only be reflected when they're logged into their own Google accounts - there's no helping out (or messing it up for) the rest of us, in other words. The idea of expanding this closed experiment into the mainstream has created a lot of interesting possibilities, however.

If one person was able to affect everyone's results, spammers would probably ruin Google within days. Don't think that the company doesn't realize this, though, so users might instead have to achieve some sort of critical mass in order to change anything.

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Doug is a staff writer for WebProNews. Visit WebProNews for the latest eBusiness news.

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Sitemap Submission

Our featured post today comes from rajsas7. What they want to know is how often you should submit your sitemap to Google. I've heard that you should submit it anytime you make changes to your site that involves structure change, but I'm not an SEO expert. What do you think? Tell us your thoughts at WebProWorld.

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How often to submit sitemap

Hi. I have a new website and am wondering how often I need to submit a sitemap to Google. I guess it's either:

1) Every time a page's content changes, or 2) Every time the structure of the website changes. Which of the above 2 is right or do I need to submit the sitemap when something else happens?

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