Dear Online Marketer,
If your business depends on the strong performance of your landing pages, this webinar is a must-see event. Dr. Flint McGlaughlin, the founder of MarketingExperiments, shares his scientific approach to landing page optimization. The formula and methodologies you will see are proprietary, patent-pending and have never before been shared industry-wide.
You'll be taken through actual test examples and protocols, and will see the data generated as well as final results. You'll learn about the 5 key elements that influence the performance of every landing page.
- Friction
- Incentives
- Motivation
- Value Proposition
- Anxiety
And you'll learn a patent-pending conversion index that takes these 5 elements and turns them into a formula you can apply to every one of your landing and offer pages.
Yours truly,
Mikel Chertudi, Sr. Director, Online Marketing
Omniture
