Check out the latest webinar in Omniture's Marketing Experts on Demand series:
Download now:
7 Steps to Increase Web Site Conversions
and learn how to apply the following principles to your online marketing campaigns:
- Identify Conversion Goals & KPIs
- Define & Acquire Target Profiles – Apply 40/40/20 Rule
- Organize and Optimize Site Structure
- Develop a Compelling Message
- Place Effective Calls to Action
- Enhance Shopping Cart / Lead Capture Process
- Test, Measure, and Refine
In this webinar, learn to apply the specific details of the 7 steps mentioned above and how to use tools such as conversion funnel analysis, site-pathing and fall-out to help you figure out what’s working and what’s not.
We discuss both principles and specific best practices that result in greater revenue growth and lower promotion costs per visitor.
