"Permission-based" marketing involves two complimentary aspects: 1) the subscription process through which you obtain your recipients’ permission to send them email; and 2) the relationship with your customers, how you market yourself to them and the expectations you set.
Not sure what customer relationships have to do with subscriber opt-ins? Get the Lyris white paper to learn more! Using our recommended practices, you'll not only grow your list, you're more likely to have subscribers that are truly engaged! And isn't that the ultimate goal of any marketer?
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Be sure to visit www.lyris.com for more answers to your email marketing questions.
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