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David Utter Thursday, June 28, 2007

FTC Cool To Net Neutrality

The Federal Trade Commission issued its 'Broadband Connectivity Competition Policy' report and suggested caution on enacting net neutrality regulations.
Editor's Note:  Net Neutrality advocates will be disappointed to find the FTC has recommended a wait and see approach to new broadband regulation. Major online players like Google see Net Neutrality as essential to an open Internet. How does the debate about Net Neutrality impact your online business? Let us know in the comments section.

The FTC's Internet Access Task Force thinks all is well in the world of broadband connectivity in the United States.

"This report recommends that policy makers proceed with caution in the evolving, dynamic industry of broadband Internet access, which generally is moving toward more - not less - competition," Chairman Deborah Platt Majoras said in a statement.

Did The FTC Drink the Telco Kool-Aid?

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As to the issues of "data prioritization, exclusive deals, and vertical integration into online content and applications," Majoras said these could benefit consumers. "We do not know what the net effects of potential conduct by broadband providers will be on all consumers, including, among other things, the prices that consumers may pay for Internet access," she said.

A concurring statement by Commissioner Jon Leibowitz took issue with the idea that legislation to protect consumers may not be needed:
There is a real reason to fear that, without additional protections, some broadband companies may have strong financial incentives to restrict access to content and applications.

One way this might happen is by now well understood by almost everyone – a broadband provider with monopoly power in a local market might use that power to block or degrade some applications or content that compete with applications or content the broadband company itself provides.
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Leibowitz also cited how a broadband market without net neutrality could become an economic two-sided market that benefits only the broadband providers:
Once a consumer chooses a broadband provider, then that provider has monopoly power over access to that consumer for any application or content provider that wants to reach that customer.

If a large national broadband provider were to begin charging Internet application and content providers to reach its customers, it would have monopoly power over access to potentially millions of customers nationwide.


This problem, which the Report identifies as a “terminating access monopoly,” is not new. In fact, this issue has bedeviled public policy in the telecommunications industry for years.
A round of criticism of the report came from the Save The Internet group:

But the agency’s conclusions largely ignore broadband reality. Millions of Americans can’t access or afford high-speed Internet services, and the United States continues to slip in every global ranking of broadband progress.

Yet while the FTC twiddles it thumbs, the same phone and cable companies whose anti-competitive policies created this sorry situation are now proposing to become gatekeepers over Internet content and services.

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Article by David Utter, a WebProNews editor and writer covering business and technology.
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Google Life, Courtesy Of Microsoft

By David A. Utter
Staff Writer | WebProNews

A blog post offering a peek inside the frantic ant-marching at the Googleplex comes from a repatriated Microsoft staffer who rejoined the Redmond crew after a stint in Mountain View.

Through several months of observation, Danah Boyd found something of a divide between users of social networking sites MySpace and Facebook.

It might be a surprise to some job-seeking techies who consider Google the pinnacle of Internet employment. Company perks like free meals have become legendary in their retelling.

They were not enough to keep one employee from saying, "Just Say No to Google." A purported email from a Microsoft recruiter who hired the ex-Googler/ex-Microsoftie made it to that blog, and has been cast as an illustration of how Microsoft can improve itself.

One section of the post discussed the free meal perk, how it could benefit Microsoft, and how Google stacks up against Microsoft in a couple of other areas:

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SEO for the WEB 2.0

Websites aren't what they used to be anymore. If you want to keep up with modern technologies you need to focus on the WEB 2.0. But what does that mean for SEO? And how do search engine deal with sites that can be considered to be part of the WEB 2.0?

Basically the WEB 2.0 means interactivity with the visitors. The first technologies that you can consider to be WEB 2.0 were blogs. Now adding a video to your site isn't that strange anymore and there are many other options to create more interactivity with your visitors.

Does this change the world of SEO? Most SEO discussions are at the level of HTML code. Link building is considered a necessity but not so much liked as it is considered a very difficult and time consuming business. But at the same time, the influence of the WEB 2.0 is greatest in the area of link building.

The standard link building techniques (buying links, link exchanges and directory submissions) aren't that effective anymore. Pretty much its a big waste of time (except for submissions to some high quality directories). Links always were suppose to be a sign of popularity. Link popularity is suppose to be the result of having a popular website, not the result of placing links all over the place. Search engines are now getting so good at determining real (natural) link popularity that webmasters have to get back to basics.
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