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Tuesday, May 29, 2007 |
All the fears being sparked over Google's dominance in search, along with its land-grab of DoubleClick's data mined consumer information, are really just an illusion.
Editor's Note: Google believes its web history policies protect their users and enhance their lives through making search more effective. Even with control of your Google history, are you comfortable with the way they can make search more personally relevant to you? Discuss it with us at WebProNews.
Personalized search is the key to freedom when it comes to using Google. The company's Peter Fleischer, global policy counsel, said the search giant's policy's put the user in charge of what they share with the company.
His op-ed piece appeared in the Financial Times, where Fleischer discussed the function of personalized search, and the challenges in finding a middle ground with its services.
He discussed the concept of context as it applies to how people search. Fleischer cited the example of searching for Paris; one searcher may searching for a romantic European getaway, while another could be looking for love life gossip about a certain hotel fortune heiress.
The more personalization people permit Google to have, the greater relevance their search results will have for those users. That's where the quandary takes place, according to him:
The question is how do we deal with this challenge? Stop all progress on personalized search or give people a choice? We believe that the responsible way to handle this privacy issue is to ask users if they want to opt in to the service.
That is why Google requires people to open an account and turn on their personalized search functionality.
Though people can turn personalized search off and on as desired, the option to do so is what has been questioned: Why should Google keep data for any reason?
Fleischer said there is so much information coming online each day, "more targeted and personal results can really add to people's quality of life."
In other words, better living through Google.
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Korea "To Play A Very Critical Role For Google"
 By Doug Caverly
Staff Writer | WebProNews
Significant, important, decisive - these words are all pretty much synonyms, though they have different shades of meaning. But Kannan Pashupathy, Google's Director of International Engineering Operations, didn't pick any of them when describing South Korea's importance to the search engine giant. Instead, he called the relationship "critical."
This comment came as Google considers strengthening its ties to Daum Communications Corp., a South Korean search engine. “Google Chairman Eric Schmidt and Daum CEO Seok Jong-hoon discussed cooperating in Internet search services and Daum’s user-created video content service,” reports the International Herald Tribune.
In fact, Google has already done some cooperating in Korea. In addition to the company’s previous relationship with Daum (which involved paid search results), Google AdSense’s terms of service have been tweaked in the region. Then, about two weeks ago, it was discovered that users would have to enter their name and the Korean version of a social security number before searching for any “adult” subjects. This process isn’t as insidious as it sounds, but it still proves Google’s willingness to conform.
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About the Author:
Doug Caverly is a staff writer for WebProNews. Visit WebProNews for the latest eBusiness news. |
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Interesting PageRank
I have came across an interesting anomaly with PageRank. I have a site that I started a couple of months ago at Favourite Operating System - Voting Script 1.8
I did load a voting system for the later development of the site. The system is default. It has not been modified.
The site has achieved a PageRank of 2. I have done nothing to get backlinks or build any SEO at all for the site.
The site was a name that I made up. This should mean that the site has no backlinks. I can't find anything on Google other than the site itself.
My question is how can a site that has nothing have a PageRank of 2.
Any ideas?
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Inc. 2549 Richmond Rd. Lexington KY, 40509
