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Thursday, May 03, 2007 |
We know you've been waiting minutes, hours, and even days for the release of the Rock Em Sock Em Robot's Fight from the SES conference. You can all rest better now because the much-anticipated rumble is up and ready for your enjoyment.
>>>Watch the Rock Em Sock Em Showdown!!
Only WebProNews was there to bring you exclusive video coverage of this event to find out which search engine is truly best.
Has Google Created A Monster?
Submitted by Jason Lee Miller
The Google vs. MSN Rock Em Sock Em fight provides an interesting juxtaposition. In an outcome that seems surreal, like when Tyson took a bite out of Holyfield, Google has taken so much out of Microsoft in the online arena that folks are starting to wonder if it's a fair fight.
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The first battle begins with a match-up between MSN's Kelly Thomas and Yahoo's Jim Lampley. By winning the best two of the three rounds, MSN takes the victory and is ready to take on reigning champion Vanessa Fox of Google, who won the sumo wrestling championship fight at the SES conference in San Jose.
To win this championship round, MSN or Google has to conquer the most of the five rounds. Fox begins confident and strong and takes out Thomas in the first two rounds. MSN strikes back at Google by winning the next two rounds.
The score is now tied with one round left to go. As if Google and MSN didn't have enough butterflies already, the judges made a controversial equipment replacement. The officials made this decision in order to keep the competition fair for the final round.
So, who takes the role as the best search engine of this Rock Em Sock Em fight? We would love to share the results with you, but we want to keep you biting your nails in suspense.
Watch the video and find out and let us know what you thought of the outcome!
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Internet Marketing - Why Is It So Difficult?
 By Mike Moran
Contributing Writer
Old-style marketing wasn't easy, but at least we knew how to do it. If we wanted to buy TV ads or print ads, we hired some creative people—or even a whole ad agency's worth. If we wanted to do publicity, we hired a PR person. Whatever kind of marketing you wanted to do, you could just hire an expert.
Times have changed.
One of the things that makes Internet marketing difficult is that you can't centralize it, but you must control it. You don't succeed at search marketing by outsourcing it, or by hiring one expert—you must get everyone working on your Web site and on your Internet marketing to learn their piece of the job. Likewise, you'll never have a blogging department—you need many employees writing their individual blogs to make a dent in your customers' perceptions.
So, if centralization is out, what's in? You control Internet marketing by establishing policies, providing training, and monitoring the results. Certainly you need to update your procedures so that employees know what's to be expected of them. And you need to teach them new skills and approaches. Of course you must pay attention to success metrics.
And that's the problem. It's so much easier to centralize or outsource or delegate something to an expert, and so much harder to change your organizational culture to succeed with these new marketing approaches. So if you've been struggling to adapt to the new world of marketing, give yourself a break. Accept that it's not the same as the old days. If you understand the kind of culture change you need, and how to bring it about, you'll be more accepting of the time it takes to really make it happen. It's OK to start slow and improve each day.
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