According to studies, the single biggest issue for contemporary business-to-business marketers is effective lead generation. Conversely, it has been pointed out that 80 percent of marketing expenditures on lead generation are wasted because the leads are lost, ignored or discarded by sales people.

For this reason, Omniture is pleased to offer a complimentary copy of a new guide, Start with a Lead: Eight Critical Success Factors for Lead Generation, based in part on Lead Generation for the Complex Sale, the popular book newly published by McGraw-Hill. 

In Brian Carroll's new e-book, you will learn how to develop high-volume, high-quality lead programs for your company.

Brian Carroll's vision is to profoundly change the way people collectively think about lead generation.  "I've reached many people with my new book, my blog and the services of my company," says Carroll. "But in order to reach an even wider audience and make a bigger difference in the world, I wanted to publish a free e-book with some of our best ideas. I show readers critical success factors, such as where companies and individuals should focus their time to keep a constant flow of qualified leads in their sales pipeline, as well as how to win new customers, accelerate growth and improve your return on investment through targeted prospects."

In Start with a Lead: Eight Critical Success Factors for Lead Generation, Carroll highlights ways to improve demand generation programs, including:

• Monetize and optimize your prospect database
• Avoid lulls in the sales cycle
• Create ideal customer profile
• Develop Universal Lead Definition
• Deploy Multi-channel lead nurturing
• Align sales and marketing efforts to optimize the number of leads
• Ready yourself for what's next - new and promising tactics
• And more...

Download your copy today.