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Google Apps Prepares Battle with Office

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Google Apps Prepares Battle with Office

WebProNews correspondent Nicole Eggers reports on the Google Apps Premier Edition that launched today.


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Mike McDonald
Thursday, February 22, 2007

Office's Space - Starring: Google

Google has released a Premier version of their Apps program for businesses. Google Apps are Google powered services/features you can add to your website. Basically Google Apps consist of popular Google applications like Gmail, Calendar and Spreadsheets that you could add to your site for the benefit of your users.


Editor's Note: Google announced a Premiere version of their Apps program. Is Google's Premiere Apps a bid to supplant Microsoft's Office for businesses?

I've looked at Google Apps in the past and while I thought they were neat, I generally found myself wondering why folks wouldn't just go directly to Google. I mean unless you had a website whose visitors were a close-knit group of individuals needing to collaborate on a common set of goals or objectives, where's the big value? Wait a minute. What if… just what if…Google could find lots of close knit groups needing to work and collaborate on a common set of goals? That would be huge wouldn't it?

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What if businesses could use apps? I mean real businesses. Big ones, little ones, medium ones - whatever. If you look at Apps as it started out… all Google would really have to do would be throw in a few bells and whistles and maybe give some added customization in terms of whether or not Google ads were showing up. All of a sudden you've got something for the office (that, incidentally, isn't Office).

So, now enter Premiere Apps and businesses of all shapes and sizes can add email, spreadsheets, and collaborate to their hearts content - all for $50 per user per year. So what do you think is going to happen when you tell businesses that they can have most (if not all) of the core functionality of Office for $50 per user per year? If nothing else you're going to have their attention.

Then you tell them that in the same process, they get to dump the vast majority of their email administration woes - since Google is Guaranteeing 99.9% uptime on email. Tack on the fact that the businesses don't really have to allocate server time, installation headaches or upgrades - since Google is handling it all for you (for the same $50 per user per year). Finish reading this story.

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Google Premieres Its Premier Apps

David A. UtterBy David A. Utter
Editor | WebProNews

They have claimed they aren't in competition with Microsoft for the productivity application market, but Google sure has a funny way of showing it by launching its paid Premier Apps version today.

The basic applications available to users of Google Apps hasn't changed overnight with the debut of the Premier Edition. People on Google Apps still have their Gmail, Docs & Spreadsheets, and Start Page available in either the free of Premier versions.

That $50 per user account per year price includes several extras as would be expected. Instead of new applications, Google has chosen to enhance what they do have for those Premier users. Gmail gets a 99.9 percent uptime agreement, and Premier accounts can turn off the advertisements that appear in Gmail if they wish.

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Possible problem with Google Adwords

Our featured post today comes from keywordguy. From what he's said so far, he has a problem with Google dropping his rankings in the search results when he pauses his Google Adwords account. Now this seems strange to me especially considering everyone else who has given their opinion think that it should have no affect at all. What do you think? Tell us at WebProWorld.

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Will Pausing Get Your Pages Dropped?

While working with a customer we discovered something Interesting and was wondering if anyone else has seen or experienced a similar issue.

After running a keyword report, my customer decided to pause his Adwords campaign. The next day his website disappeared from Google for nearly all of his primary keywords. As we went through possible things that changed I asked him to turn his Adwords campaign back on. Within 24 hours his site re-appeared for all the keywords we tested against.

We may get brave and test again to see what the result is. Has anyone seen similar results when pausing their Adwords campaign(s)?
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