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Video Update: Yahoo
Panama Issue Explained
Yahoo's Director of Public Relations for Search Marketing Gaude Lydia Paez called
WebProNews yesterday in response to an earlier video and told us, " The complaint
cited by Florian Reichling is actually false". Yahoo was frustrated that this
story got widespread notice in the media because according to them, "it has nothing
whatsoever to do with Panama or the bulk upload tool at all."
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Tuesday, February 13, 2007 |
Google's AdWords Optimization team has been delving into the art of making the
product work better for its clients. To start things off, they recommend getting
a little perspective first.
Editor's Note: Google's waxing philosophical about how to approach
AdWords advertising. Knowing your audience and how to communicate with them is
a big component of that. What do you think? Today's article is a great chance
to try out the new WebProNews
comment feature. Let us know what you think.
Finding those desirable customers and bringing them to your website requires
knowing your industry and your audience. This is where Google believes online
entrepreneurs need to look at what they want to accomplish, and consider its scope.
"Whether you are in retail or finance, an independent small business owner or
a marketer for a large corporation," blogged
the AdWords team, "it helps to begin with a holistic perspective on the products
and services you offer and how they fit into a broader industry landscape."
The scope of what a marketer can offer to customers is important here. A business
may serve a specialized niche, or offer a wide variety of products to a broad
audience. Searching Google to see where competitors rank in organic and paid search
can provide valuable intelligence when optimizing a campaign.
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Knowing the audience means trying to understand how they think. People with certain
interests might search in a particular way. Learning more about these tendencies
helps when developing a strategy.
"You may want to sell the same product to both Internet-savvy teens and their
more technology-shy parents, but may need to have different advertising strategies
to reach the two different audiences," Google noted.
That means digging into services like Google's Keyword Tool for more perspective
on how people look for a product or service. A site's own analytical data based
on its access logs can show how people arrive at a given site. If a lot of people
are arriving after searching for a particular keyword or phrase, while other keywords
don't seem to attract visits, you should adjust campaigns accordingly.
Look at the whole picture. It's the optimal thing to do.
About
the Author:
David Utter is a staff writer for WebProNews covering technology and business.
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Daring
Danny Duels with Diggers
 By
Mike McDonald
Editor | WebProNews
The other day, Danny Sullivan posted an interesting response to Jason Calacanis'
latest potshot at the search engine optimization industry. Basically, as he's
been prone to do in the past, Calacanis ripped SEO.
He said that it was 90% snake oil salesmen and warned the Internet populace in
general not to smoke the SEO crack. Then he got nasty...
Danny's reply to Calacanis
though scathing at times, did a fair job of defending the legitimacy of the SEO
industry. Where Calacanis had used half-baked imaginary statistics
to fuel "90%" of his claims, Danny had relied on reason and real life examples.
He cited several examples of good SEO practices and used a number of Google statements
as 'character references' for the industry.
Where Calacanis ranted –and indeed at times I felt as if I could almost hear him
screaming his words through the screen at me (and I'm not even an SEO), Danny's
tone was much more levelheaded and reserved. Now, in all fairness, the latter
view may have been biased by the fact that I have personally spoken with Danny
on several occasions and just know what he 'sounds' like. My interactions with
Calacanis have been limited to hearing him speak – most recently at the now-infamous
Chicago SES where, in a brilliant display of diplomacy and wisdom, he told a room
full of SEO professionals their work was 'bullshit'.
About
the Author:
Mike McDonald is the managing editor for WebProNews. |
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Search
Engines Crawling HTML Forms?
Do search engines crawl HTML forms. I know most search engines have a problem
with dynamic content and an HTML form usually contains dynamic content. I have
created a set of pages that have to be visited in a specific sequence. If you
visit a specific page in the sequence directly it takes you to a disclaimer page
forcing the visitor to follow the pre-defined sequence. The starting page is
here.
I use the following redirecting PHP code in the pages to redirect each page back
to the disclaimer page if it was referred from the wrong location.
header("Location: online-threat-simulations.php");
This will cause a 302 (moved temporarily) redirect right? I placed the navigation
system in a form on each page in the hope that search engines will not follow
these pages and not end up in a loop going from each page back to the disclaimer
page. I also added the NOFOLLOW, NOINDEX tag to each of the internal pages of
the sequence, but that doesn't really help because the redirect is executed before
these tags are read by the spiders.
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