Becoming Certified as a Search Management Expert
Maximize Your Paid Search (PPC) Campaigns Including Google Adwords, Yahoo Search Marketing and MSN AdCenter From The Experts At Marketing Experiments

The MEC Paid Search Management (SEM) Expert Certification Course will teach you PPC best practices from tests with over 1 million terms in the paid search engines.

Topics Include:

  • Avoiding Click Fraud
  • Improving Conversion
  • Lowering your Cost Per Click
  • Increasing ROI
  • Choosing the Best Tracking
  • Click here for more info!

  • You will also create, manage and track a new campaign for your site using the same strategies and methodology we apply to research partners like the New York Times, Reuters, the National Alert Registry and many others. At the end of the course you will have the opportunity to become certified as an MEC Paid Search Management Expert (SEM).


    "I found this to be an outstanding course and I'm recommending it to others in my line of work. The classes were great and the handouts were very helpful. Even working full time, I was able to fit the course into my schedule. And the wonderful feedback on my test case inspired plans for many other tests."

    Shari Willman, Sage Software



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