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Thursday, January 11, 2007 |
When it comes to web brands, you'd be hard-pressed to find ones more popular than
Google, Yahoo and Digg. These sites are becoming so well known (2 already are
as popular as any brand out there), any major Internet marketing campaign must
consider leveraging these sites.
What follows in today's issue of WebProNews are some blog articles I've written
featuring the three companies I named above as well as some other posts that might
catch your interest. If you have any comments, please drop by WebProBlog and make
them at the corresponding post.
Yahoo!,
Google A Part Of Mobile Phone Hype
The early part of the New Year has been especially kind to the mobile phone industry
in terms of positive buzz - culminating with yesterday's Apple
iPhone announcement that knocked the social media side of the web off
its feet. Standing at the center of this social media storm (well, perhaps
not in the middle, but definitely major players) are none other than Google and
Yahoo!.
During yesterday's iPhone announcement - presented by Steve Jobs - Engadget's
coverage revealed the iPhone would very supportive of Google's cavalcade of
web applications (a Google Maps demonstration was presented during the announcement)
as well as confirming a partnership with Yahoo!. Surprisingly, the iPhone is not
the only device these competitors have partnered with.
According to numerous reports, both Yahoo
and Google
have also partnered with Samsung for the recently launched SGH-Z720 phone. Google's
partnership allows users to access three of Google's web applications - search,
Gmail, and Google Maps.
Yahoo!'s partnership calls for the phones to come preloaded with Yahoo! Go 2.0;
Yahoo! oneSearch (Yahoo's mobile web search feature); Yahoo! Mail; Yahoo! Messenger
and Yahoo! Personal Information Management. Of course, all of these services are
intended to provide potential owners with a more robust user experience and considering
all of the applications available, Samsung has succeeded in doing so.
Partnerships like these are good indicator of what powerful search engines like
Google and Yahoo are focusing on (not solely of course): the mobile Internet.
As more and more users adopt this method of Internet interaction, partnering with
the mobile phone companies to provide mobile web services goes a long way towards
securing a future beyond organic web search.
Comments
Where
Did Digg's PageRank Go?
Apparently, either the current
Google PageRank update or someone at Google doesn't like Digg because the
nexus for social media currently has a PageRank score of zero.
That's right, when you navigate to Digg.com, Google's green bar turns white (this
goes for both the www. version and the non-www. version). I've got a screenshot
if you are interested in case this gets corrected anytime soon. Although, when
you consider How
PageRank Works, then perhaps this wasn't an accident at all.
Hat-tip to DazzlinDonna for pointing
this out at her SEO Scoop
blog.
Comments
Sandman's
Son Coming To Google
Google's geek cred, which has long been established, is about to get another shot
in the arm. Neil Gaiman,
author
of the Sandman graphic novels and a host of other writings, has
revealed his son is about to join the ranks of a company that was recently
voted the best
place to work at.
Over at his blog, Matt
Cutts can hardly contain his geek excitement and rightfully so when you consider
the pedigree young Gaiman will bring to Google. From the bragging rights perspective
alone, Gaiman's hiring should be seen as a bonus for Google, although the search
engine has never lacked a significant buzz factor.
Gaiman's hiring can only increase Google's already strong social media buzz (consider
how many fans of the Gaiman genre are bloggers and will undoubtedly comment about
this move), while further endearing the search engine to geek crowd.
Comments
About
the Author:
Chris Richardson is an author for WebProNews
and WebProBlog. He covers a number
of Internet technologies, focusing on the search engine industry and social media. |
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Update
On 1000 CES Shots
 By
Thomas Hawk
Well I'm beginning to seriously think I will not make my goal of a 1,000 photos
of CES while here. It's day three and I'm not at the halfway mark. I've got 413
shots up so far.
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Self Portrait in a Webcam |
I'm working really hard to shoot and process but giving individual attention to
each photo in RAW and trying to be discriminating with what I post makes it hard.
About
the Author:
Thomas Hawk is a San Francisco based photographer and technology writer.
He publishes the web site Thomas Hawk's Digital Connection and is also
the Evangelist and CEO of the photo sharing site Zooomr.
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One Long Page Or A Number Of Shorter Ones?
How do you break your content up? Do you fill a page with as much as you can or
do you use multiple pages (with a good internal link structure, of course) to
present your site's content? What approach do you think is best? Do you consider
the search engines when taking either step? Take a look at what's going on below
and let us know what you think.
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to the WebProWorld Feed
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Find
the Right Vendors for Your
Business and Budget - Find
Out How |
Content Text Ratio
To improve text to content ratio is is a reasonable idea to place repeating code in an external file and including it in index.html using either javascript, iframe, or a standard html include?
The standard html include, I dont think will improve content text ratio because
the search engines will see the included html. In consideration of this, I think
that an iframe is the best option because search engines don't scour iframes?
Also note that my header has no links, therefore nothing highly useful for the
search engines to scour, it is just repeating html code that takes up a lot of
space reducing the content text ratio. Any idea/comments?
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