Download Now - Forrester Research, "Marketing Technology Backbone"

Forrester' s research described in "The Marketing Technology Backbone" is very relevant in today' s online environment. The research states that marketers are struggling to measure new consumer behaviors, integrate interactive marketing channels/applications, and are pressured to measure and increase marketing ROI. Learn from Forrester Research how to structure your consolidated marketing technology backbone by:

Integrating marketing programs across channels
Measuring performance across the marketing mix
Optimizing customer contacts
Tracking customer data
Improving relevance to customers

DOWNLOAD 'Marketing Technology Backbone'

Also, see how Omniture Genesis™ integrates disperate marketing technologies into a simple online "Plug and Play" environment to optimize and measure your marketing performance across multiple applications including:

• Web Analytics	• Ad Serving
• Email Marketing	• Multivariate & A/B Testing
• Search Marketing	• Behavioral Targeting
• CRM	• Site Search

DOWNLOAD your complimentary Forrester Research paper.