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Dissecting the Value of PageRank
PageRank has been the topic of many a spirited debate amongst the SEO community-at-large for a long time now. Some professionals will tell you that PR is completely inconsequential to search rankings, while others will swear upon the lives of their children that PR is the driving force behind the success of their sites. Andy Steggles of SitePR Tracker talks with Mike McDonald of WebProNews at Search Engine Strategies in Chicago about the true value of PageRank, and what it should and shouldn't mean for your site. |
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December 05, 2006 |
Sequoia Capital's newly-minted "entrepreneur in action" delivered the morning keynote address at SES Chicago, where he talked about Digg, Digg, Spam, Digg, Netscape, Digg, Digg, and Valleywag. Our Chris Richardson dug in for the session.
(As many times as Jason Calacanis referenced Digg, the social media site that Calacanis' Netscape could not match, I almost expected to reread Chris' notes and find a "white whale" lurking there. Call me Ishmael. - David)
After swiftly resigning in the wake of AOL chairman and CEO Jon Miller's surprise departure, Calacanis resurfaced at SES Chicago, where he delivered the morning keynote to attendees who braved the 12-degree weather.
He did confirm the Sequoia job, taking a position with the company that backed YouTube and a then-unknown search engine company called Backrub, soon to be renamed Google. Calacanis suggested one route he might take would be in creating a DRM-less mp3 player that downloads podcasts automatically with Wi-fi discovery technology.
»View the latest video from WebproNews.
(Which makes me think he wants to reinvent the Sony Walkman cassette recorder with digital AM/FM tuner. Sweet! - David)
His talk hit a variety of topics, such as crediting AOL with "creating" Firefox after they opened the Netscape browser's code. Calacanis also talked about his Netscape, which combined social bookmarking with editorial control; it differed from Digg in that editors could expand upon stories that reached the front page.
He probably did not endear himself to some attendees though, in referring to search optimization as BS and called for more quality content and less trying to game the search engines. Make great content and the world links to it, Calacanis said.
Danny Sullivan was on hand to agree with him on the great content point. But Sullivan pointed out how SEO done to ensure correct crawls and indexing was a correct usage of it.
Incorrect usage, like spam and its many forms, do not please Calacanis, and he railed against spammers in the talk. He sees the Internet industry as a beautiful city, and spammers as those who will ruin it with their littering.
His comments about Digg reflected his previous thoughts recorded elsewhere - he never wanted to destroy Digg, he felt that offering to pay top Diggers for posting articles to Netscape was a good idea, he tried to buy into Digg and got rebuffed.
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Sullivan then played word association with Calacanis, with Danny tossing out the first word and Jason following along. Without further adieu, the Internet according to Jason Calacanis:
Digg - Brilliant?
Google - Brilliant, Unstoppable?
AOL - Transitional?
TechCrunch - More Right Than Wrong?
Spam - Evil Die Die?
Netscape - The Future?
SEO - KISS?
Podcasting - Addictive?
AdSense - I Love You?
Valleywag - Liar, Evil, Idiot?
Jason Calacanis - Striving
About
the Author:
David Utter is a staff writer for WebProNews covering technology and business.
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SES: Things To Do When You SEM
By Chris Richardson
Staff Writer
Search engine marketing is not limited to SEOing your site to get respectable organic results. Advertising through these engines is also a very effective medium when it comes to getting noticed and capturing traffic. However, there are some ideas and hints you should keep in mind before embarking on any SEM endeavor.
First and foremost, be sure and test the ads you intend to run. Test to see which one will be the most effective and will generate the most response. There are a number of ways to go about testing ads, and thanks to the Chicago SES conference, I can relay a few of these methods to you.
During the Ad Testing: Research and Finding session, Anton Konikoff, CEO of Acronym Media revealed a number of ideas that should assist with any search engine ad testing. Initially, Konikoff reminded the attendees that search engines provide the perfect platform for ad testing and to further this point he discussed a case study and demonstrated how a minor change in a client’s ad copy paid measurable dividends. The change? Adding the phrase “award winning”.
About
the Author:
Chris Richardson is a staff writer for WebProNews covering technology and business. |
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Pagetta's Discovery
For those of you who don't know, I'll be filling in for Chris Richardson again.
He is currently out at SES:
Chicago with fellow admin Mike covering the latest trends and information
about search engines. Our featured post today comes from Pagetta.
She wants to know why her pages aren't being indexed with http://, but are being
indexed without them. What do you
think is happening?
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to the WebProWorld Feed 
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Pages
not indexed with 'http://'?
We were just checking if Google had indexed some new pages (over last 3 months)
and copied & pasted the URL into Google search bar, and it said it didn't have
any results for that search, but when we typed it in without the 'http://' it
returned 2 results (the page and a page linked to it).
Is this usual? How come Google didn't find the IBL to the page when I searched
WITH 'http://'?
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