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SearchNewz Daily Focus: 
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 Search
Engine SPAM Strikes Again
We were recently contacted by a client who had found a number of occurrences of
search engine SPAM. What made this SPAM a problem is that they were targeting... |
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| Top
News |
Madison
Ave Spirals Out Free Music Downloads
The purists and pirate-pardoning, and by that I mean anybody outside the business,
know that music wants to be free. The world's largest music company, Universal
Music Group, seems to be the first megalith to get that. Before the end of the
year, expect your music to ride freely on the back of a SpiralFrog, courtesy of
Madison Avenue.
Firefox
2 Beta 2 Available To You
The obligatory notice about the Firefox 2 Beta 2 browser being a developer preview
release made available for testing purposes only has been duly noted. Now start
those FTP clients and grab that development
milestone, if you're brave enough...
Yahoo
A Go for Windows Mobile
Users of mobile handsets running the Windows Mobile operating system can now download
Yahoo! Go for Mobile to remotely access Yahoo services.
Emoting
Over Search With Ask.com
Some call them smileys, others refer to them as emoticons, and a lot of people
put them in emails, SMS, and instant messages every day; Ask.com can help people
figure out what some of the odder ones mean.
UK
Gov't Violates Own Copyright On YouTube
Because of a copyright violation, the UK Cabinet Office, Britain's "head office,"
was forced to yank a public service video from YouTube. But the complaint came
from an unlikely place - from an agency within.
Can
MySpace Save Boxing?
Mixed martial arts events like the Ultimate Fighting Championship, and the slick
and savvy World Wrestling Entertainment bouts, draw more attention from the younger
male fanbase than boxing does.
Squatters
Fly Kites In Hurricane Season
As the morning news shows led their programs regaling the audience about nothing
happening in Florida (you have to get Michelle Kosinski on camera somehow), disaster
domain scammers were probably quite busy taking advantage of ICANN's five-day
return policy.
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Friday September 1, 2006 |
You expect to see Google at the top the of list in pretty much any search breakdown,
followed distantly behind by Yahoo!. But would you, in any category, expect MSN
to be outdone by MySpace? Online shopping just got a lot more social.
Editor's Note: Hitwise reports MySpace generates more
traffic to online shopping and classified sites than MSN. Ouch. Is this something
you would expect or will it alter the way your market your site? Let us know in
WebProWorld.
 Hitwise reports that Google was the top US search engine driving traffic to the Shopping and Classifieds category of websites for the week ending August 26. Yahoo! sends waves of traffic that way to the tune of 4.69 percent.
Though Hitwise puts MSN in third with 2.33 percent, it's only because of the name of the category. The list was for search engines, not social networking sites. MySpace directed more traffic to the likes of eBay, Amazon and Craigslist than MSN, accounting for 2.53 percent of all US upstream visits.
"Holy smokes" should be the phrase bounding in your head.
"Search is a proven method of acquiring traffic and Google is the leader in driving online retail site traffic," said Bill Tancer, general manager of Global Research at Hitwise.
"With the growth of MySpace and others, online retailers should expand their focus beyond search to consider social networking sites as a source of additional traffic."
Harnessing the potential of MySpace has hitherto been touch and go. Traditional advertisers have balked at the lack of control that exists within the social networks. But perhaps more of a barrier has been uncertainty about how to use this new real estate effectively. It's difficult to the course if you've never been there before.
You remember the first day of a new school, walking in amongst a group of strangers for good or ill, and putting yourself out there for acceptance or ridicule? It's like that.
So what we look to then are those that aren't wasting any time and seeing how they fare in the social networking space. Nanette Marcus over at iMedia, put together an examination of five brands that are effectively using MySpace to form a relationship with a new buying public.
Jack In The Box, Nike, Honda, Cingular, and Aquafina get the prize in Marcus' estimation. Wallmart…not so good.
The Hitwise report also revealed the top searched brands, generic terms and products driving searchers to shopping sites for the month of August.
The top brands
eBay, Craigslist, Walmart, Target, Best Buy, Amazon, Home Depot, and Sears.
The top products
Barbie, iPod, Heelys, Crocs, Bratz, Lego, Webkinz, Bowflex, Proactive, Air Force
Ones.
The top generic terms
lingerie, sex toys, Halloween costumes, auto parts, textbooks, shoes, furniture,
cell phones, checks, flowers.
About
the Author:
Jason is a staff writer for WebProNews covering technology and business. |
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Yahoo
A Go For Windows Mobile
 By
David Utter
Users of mobile handsets running the Windows Mobile operating system can now download
Yahoo! Go for Mobile to remotely access Yahoo services.
Millions of smartphone users can begin using Yahoo! Go for Mobile applications like Mail and Search wherever they can find a connection. Yahoo announced today that most of the services available previously to mobile users are now offered for the Windows Mobile platform.
In addition to Mail and Search, Yahoo! Go for Mobile users can automatically upload pictures to a Yahoo Photos account. They can manage contacts and events through the Yahoo Address Book and Calendar from the mobile device.
Yahoo also makes its content services, like news, sports, and finance, part of the Go for Mobile experience. However, Yahoo Messenger is not available for Windows Mobile devices.
The company launched Yahoo Go earlier in 2006, for the mobile, PC, and televisions connected to computers.
Read
the Full Article
About
the Author:
David is a staff writer for WebProNews covering technology and business. |
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The Importance Of Landing Pages
What would you do if you saw a search engine ad that you just had to click, but
once the click was administered, you arrived at a horribly designed page that
didn't really represent what the advertisement was offering? You'd probably do
exactly what most of us would - leave the site without much delay. Because of
this, you can see just how important landing pages are, especially when it comes
to marketing your site. If you take a look below and you find a poster who seems
to be having some problems with landing pages and is looking for a remedy. If
you have any advice or direction, please let the poster know.
|| Chris||
Landing
Page Help
I manage many AdWords campaigns that comprise hundreds of keywords which lead
users to landing pages that contain many of the elements mentioned here. However,
Google is deactivating many of the keyword ads in my accounts. After reading a
few posts on the topic (esp. here),
I have realized that my landing pages contain 3 significant limitations and I
am trying to determine the best approach to maintaining a high Quality Score despite
these:
First, because of the huge number of keywords we are targeting, often, the keywords
in the ad do not appear in the content of our landing pages. One way around this
is to pull keywords contained in the URL from the ad (the URLs in our ads all
contain the keywords), then dynamically insert these keywords into the landing
page's content. We could categorize our keywords so that they logically fit into
the content of the page. Can anyone recommend this strategy or point to a discussion
on this fairly technical issue?
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WebPro Question: |
How do I redirect dynamic pages to static pages using .htaccess file? If there
is any other method like mod rewrite etc, then pls let me know.
-
ashishdabas
Comment
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