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SearchNewz
Daily Focus: 
Google
A Challenger In Search Enterprise Market
Google is offering Microsoft some heavy competition in the search enterprise market.
That's what an iTWire poll indicated, anyway - 88 percent of respondents said
that yes, Google is "a serious threat" in this area. Apparently they
didn't listen to Microsoft's Kevin Turner when he claimed, "We're not going
to let Google win in the enterprise space."
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News |
Opera
Wants Users To Get Widgety
Opera Widgetize attempts to encourage more of its browser users to create little
applications, or widgets, with a few mouse clicks instead of lengthy coding sessions.
Nope, that's not a typo. On Neil Patel's list
of domain names owned by Google...
Time
Compares Apples To Goodmail
If a fish salesman's brother tells you his brother's fish is the best in town,
do you take his word for it? Or would you think it, um, fishy? So when AOL's brother
releases a report that use of Goodmail's Certified Email resulted in a 30% increase
in response, shouldn't we subject it to the same scrutiny?
StumbleUpon
Smiles Upon IE Users
If you don't use Firefox, then you probably haven't seen StumbleUpon, a toolbar
that "helps you discover great websites." That's because it was only available
for Firefox - until now. StumbleUpon has begun offering a version compatible with
Internet Explorer.
Sonasoft
Experiences Record Growth
Business is booming for Sonasoft, a San Jose-based company specializing in backup,
recovery, and replication software. According to the latest press release, both
revenue and customer installations grew by 200 percent in the first half of 2006.
National
Geographic Shows Musical Inclination
When you think of online music stores, what do comes to mind? iTunes? Napster?
How about National Geographic? That's right - the company known for their focus
on animals, landscapes, and remote tribes is getting into the music business.
ApartmentRatings
Moves To Google Calendar
A couple of new features at ApartmentRatings.com use one of Google's newer services
to help people plan their moves.
AIM
Pro Business IM Debuts
AOL and web conferencing firm WebEx have partnered on the new AIM Pro client,
a newly released project that AOL believes will make them ready to capitalize
on a $1.1 billion enterprise messaging market.
Yahoo,
Zillow Peek Into Homes
Instead of wondering just how much the neighbors paid for the house across the
street, Yahoo provides an easier way to search for home values with the help of
Zillow.
Microsoft
Extends Hand To Linux
Microsoft is the 900-lb. gorilla in the world of software, and the company likes
it that way. Rarely do you see it work with the open-source community, and among
that group, Linux might be considered its biggest enemy. Now, in a sure sign that
the apocalypse is right around the corner, Microsoft has announced plans to accommodate
Linux technology.
Google
And 520 Domain Names
The list of domain names owned by the Googleplex consists of the expected, the
unexpected, and the gmmgjd too.
VisiStat
Takes On Grumbly IT Guy
Tina Bean, director of sales and marketing for online analytics firm, VisiStat,
has a great pitch. Invoking the image of "the grumbly IT guy" (you know
you have one), Bean says VisiStat's software-as-a-service model (SaaS) can rescue
you from spending the better part of the afternoon with him.
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Thursday July 20, 2006 |
Nothing really grabs the blogosphere as much as itself. It sounds like a Friday
night crisis, but it's less lonely than that. Can we call it collective individualism?
Should we employ Shakespeare, Nietzsche, or Jung when considering that 37% of
bloggers say they are their own favorite subject? Does it change things if over
half of them are anonymous?
Editor's Note: According to Pew, almost 40% of the US online population, or 57 million adults, read blogs. The blogosphere is becoming more diverse, with nearly equal proportions of men and women, and a larger representation among the races. How does this influence how you market to or utilize the blogosphere? Tell us about it at WebProWorld.
The authors of a new report from the Pew Internet and American Life Project
called "Bloggers"
(PDF), reveal that, like the world outside, the blogosphere is diverse, and young,
and the subject matter is as splintered as a Barry Bonds Louisville Slugger.
But no other subject, not politics, sports, business, or technology, was more important to the bloggers polled than "my life and experiences." No, other topics were not even close. About 76% claim their personal experiences as A reason, if not THE reason to blog.
Here's the breakdown:
37%: my life and experiences
11%: politics
7%: entertainment
6%: sports
5%: news
4%: technology
2%: religion and spirituality
"Some observers have suggested that blogging is nothing more than the next step in a burgeoning culture of narcissism and exhibitionism spurred by reality TV and other elements of the modern media environment," write Senior Research Specialist Amanda Lenhart and Associate Director Susannah Fox.
Yes, it is called MySpace isn't it? Me.com, anyone?
Narcissism nor Des Cartes is necessary for Wei Siang to justify existence in the blogosphere. Like Santa, Siang just needs you to believe…and pay a visit to confirm all is real. Some have other agendas for making their mark, like creating the longest comment thread in history.
Christopher Keeton, a Christian ministry blogger more than likely dismayed at how few are spending their one to two hours per week exploring the metaphysical, agrees that we mortals hold ourselves in high esteem.
"Of all the things that bring me enjoyment, of all the stuff that occupies my time… there's one subject that means more to me than anything else," says Keeton. "That subject is me. If we were really honest with ourselves, I would venture to say that all of us are very dear to our own hearts."
Though bloggers can be as histrionic as they are narcissistic, it's not the rule that bloggers want to be famous. Public as they may be, the majority of the 12 million American adults who maintain a blog intend they're self-reflective musings for a "relatively small audience of readers." Fifty-five percent use a pseudonym, playing out whatever fantasy suits them.
All the world's a stage,
And all the men and women merely Players;
They have their Exits and their Entrances,
And one man in his time playes many parts…
-- Shakespeare, As You Like It
Only 8% said they do it for money. Fewer would probably be willing to romanticize
it to the point that they "do it for love," but maybe our study authors shed light
on the idea that it's not necessarily rampant malignant narcissism nor necessarily
collective mass hysteria.
"But others contend that blogging promises a democratization of voices that can now bypass the institutional gatekeepers of mainstream media. This democratization is thought to have implications for the practice and business of journalism as well as the future of civic and political discourse."
So could the slings and arrows that Nietzsche bewailed of the pre-Web society be avoided though this new collective individualism?
"Madness is rare in individuals - but in groups, parties, nations, and ages it is the rule."
The optimist will believe we've struck a balance between the mob and the self. The cynic will no doubt recall the blog swarm and laugh. And the marketers and public relations professionals will understand and lament them both, as their audience expands in context, in complexity, but also in reactivity.
About
the Author:
Jason is a staff writer for WebProNews covering technology and business. |
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With Panama Locked, Yahoo Falls
 By
David Utter
The difference between Yahoo's second quarter net income between the second quarters
of 2005 and 2006 can be explained as a one-time event, but pushing back the new
advertising system to 2007 has not been accompanied by much of an explanation.
Yahoo's earnings announcement this week disclosed that the dropoff in net income could be attributed to some non-repeating factors. The company reached certain settlements and sold off some investments, and reaped those gains in 2005.
According to Yahoo, without those gains they actually increased net income against the same period last year. It's a fair point and one that has to be kept in context when looking at the overall business.
Unfortunately, another key point also was taken into context, as Yahoo disclosed in its conference call that its next-generation paid search advertising platform, Project Panama, would be delayed until 2007.
Shares of Yahoo fell 22 percent in trading the next day to 25.20, although they had gained back twenty cents in after hours trading. As to why Panama would be delayed, Yahoo executives cited a need to get things right before releasing the service.
Yahoo still excels at branded advertising. It routinely draws big-name clients to pay premium prices for a lucrative slot on Yahoo's home page and other web properties. Some of those clients pair with Yahoo for specific promotional deals and sponsor special features on the site.
Read
the Entire Article
About
the Author:
David is a staff writer for WebProNews covering technology and business. |
|
How Do Blogs Benefit SEO?
Because fresh, relevant content is desired by the purveyors of the search engines,
having a blog can help accomplish this task, especially if you are committed to
updating it with new content on a regular basis. What about you? What benefits
do you see blogs providing, especially from a search optimization standpoint?
Share your thoughts with us at WebProWorld.
|| Chris||
SEO
Benefits of Blogs
I would like to get opinions regarding blogs and the SEO benefits from the set
up options below:
Which is better?
1. Set up blog hosted within the domain, www.mysite.com/blog/ you are trying to
rank www.mysite.com. Obvious benefits would be fresh "on
topic" content consistently added to sites index. Links to internal pages
etc.
Benefits: Y! and MSN, since algos seems to favor content over IBL's
2. Set up blog hosted on different host name but same domain, blog.mysite.com.
Obvious benefits would be links are now considered IBL from an external site,
since bots will view blog. and www. as different sites. The downside would be
content freshness would not count towards the www. site.
Benefits: Google.
Thoughts?
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WebPro Question: |
Would you like to share your knowledge about RSS feeding. What is The importance
of RSS in website optimization?
- Brad
Taylor
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