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AdSense.com
Rejected By AdSense
Confusion over Google's advertising network and an Oregon-based marketing firm
has left the latter dealing with lots of calls and emails for AdSense support.
Computer
Programming As Art
This isn't about programming the visuals for the next great Pixar release, or
even creating ASCII art for signature files, but whether the craft of programming
itself can be artistic.
AdWords
API Gets A Java Fix
Developers who work with Java and Google AdWords will be delighted to see the
newest release from Google's AdWords API team.
Yahoo
Drops Live Search Into Firefox 2.0
The newest beta candidate of the Firefox 2.0 web browser has been online for only
a day, but Yahoo has already made one of its technologies available to it.
Googler
Backs Feedster; Redlitz Off To Startup
Feedster is expected to announce tomorrow that company president Chris Redlitz
is leaving the blog and syndicated content engine to join a startup company to
launch later this month. He will be replaced with Tyler Goldman, formerly of Movielink,
as the company restructures its team with new talent.
Rocketboom
Fights Attack of Killer Tomatoes
She, that is, not Amanda Congdon, plopped herself down in the anchor chair in
a catchers mask and pads. Let the tomato throwing begin. Andrew Baron sits in
the corner, a frazzled and twitchy mess with nothing to say about the matter.
Joanne Colan informs Amanda fans of where she can be found. Rocketboom 2.0, sans
foam insulation concerns, launches.
Ballmer
Hints At Launch Date For Next Windows
Microsoft is arguably king of the delayed product launch. From older versions
of Windows to the latest Office and Vista releases, things often come out much
later than was first scheduled.
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Thursday July 13, 2006 |
New media brings with it a pocketful of questions. How do I utilize this new channel? Who is receiving the message? Is it the right audience for what I am trying to sell? Fewer people are asking, "what's a podcast?", but that doesn't mean the audience is diverse.
Editor's Note: What type of services or products are you marketing or considering marketing via podcasting? How long do you think it will take before the medium gains enough critical mass to become a preferred medium over a niche medium? Discuss in WebProWorld.
 Online
media metrics firm Nielsen//NetRatings just released some insight into the podcast
world and the demographic configuration is almost cliquish. Though some headlines
have indicated that the figures put podcasting above blogging in popularity, that's
not quite accurate.
The study actually said that there were more people downloading podcasts than people publishing blogs, which is a strange comparison, unless it's just for the sake of perspective.
Nielsen//NetRatings found that 6.6 percent of the US adult population, or 9.2 million Web users have recently downloaded an audio podcast; 4 percent, or 5.6 million, have downloaded a video podcast. But what's more telling than the numbers, is who is downloading podcasts. This isn't your father's medium.
Here's a portrait of the average podcast listener/viewer:
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• Between the ages of 18 and 44 (but mostly 18-34)
• Uses Apple's Safari or Mozilla Firefox to browse
• For audio, visits Macworld, Lycos Wired News, Slashdot, Niketown.com, Apple
and iTunes, more likely in the 18-24 age group
• For video, visits StarTrek.com, Live365.com, Fark.com, eMusic, and Niketown.com,
more likely in the 25-34 age group
Judging from that we could accurately say that the podcast audience is young, tech-savvy, early adopting, and (perhaps) more on the affluent side of the spectrum. It's Silicon Valley in a podshell.
Michael Lanz, an analyst for Nielsen//NetRatings believes this target will expand as portable media becomes more popular. "The portability of podcasts makes them especially appealing to young, on-the-go audiences," said Lanz. "We can expect to see podcasting become increasingly popular as portable content media players proliferate."
But for now, your podcast target is the geeky, hipster, upwardly mobile dotcom type who likes decent shoes for mountain biking and tennis, when he's not debating Kirk versus Picard.
For everyone else, the "old" route is the best. Think Internet Explorer, AOL, and Netscape users, who've barely heard the term "podcast." These are the ad clickers, much broader in terms of demographics, for whom a mass-market approach suits best.
About
the Author:
Jason is a staff writer for WebProNews covering technology and business. |
|
Yahoo,
Microsoft Begin IM Testing
 By
David A. Utter
A limited public beta test of interoperability between the instant messaging systems
run by two major Internet players begins today; 350 million users of Yahoo Messenger
with Voice and Windows Live Messenger will be able to communicate across the two
systems.
Another walled garden is in the process of being dismantled. Instant messenger (IM) users have been restricted in communicating with users on separate systems. The frustration over this has led to a demand for better interoperability.
Software solutions like Trillian, and web services like Meebo, have been available to address the problem. Those approaches allow a user to combine IM profiles from several services into one place, and chat with all of their contacts.
Give two things credit for the breaking down of the wall between Microsoft and Yahoo, which announced their plans for interoperability last year: consumer demand and online advertising. People wanted control of their messaging experience. They can email anyone on any system, or call from a cellphone to any other cellphone, without a problem.
Why should IM be any different?
Read
the Entire Article
About
the Author:
David is a staff writer for WebProNews covering technology and business. |
|
Can You Market Via Word of Mouth?
I'm sure most if not all of you have heard mention of viral marketing and how
effective these "campaigns" can be. However, does this phenomenon happen
purposely or on accident? Can you really determine which ad or site or movie or
sound clip will explode with viral popularity? I don't think so. Take a look at
the Mentos/Diet
Coke fountains (referenced in the post below as well) currently making the
Internet rounds. Could either company have planned something like this? I think
we all know the answer to that. Anyway, share your thoughts about viral marketing
(I'm not even sure if "marketing" is the correct word, but I digress)
with us at WebProWorld.
|| Chris||
What
is YOUR Opinion on Viral Marketing?
Viral marketing is a fascinating part of captology along with memetics. Trouble is, few people understand what makes something viral, what steps to follow or what methods to use.
Mostly it is a buzzword which, in many uses, means nothing. The problem with viral marketing is that is often takes work, skill, and testing. People treat it as if it were a magic incantation you say over boring products and me-too services.
1. Have something worth talking about. Most campaigns fail right there.
2. VM offers less control than branding. Recently there was a surge of interest
in a video showing an extreme reaction when you mix Coke and Mentos. This would
have been a great marketing coup -- had Coke and/or Mentos had anything to do
with it. In most cases companies frown on such experiments and the more playful
aspects of viral media.
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WebPro Question: |
I am trying to make a simple little promo animation that will float over the header
graphic of my site. However, I am having a tough time with transparency and with
white around the edges of the images and text. Any suggestions?
-
ackerley1
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