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Government Backs Apple...
US Commerce Secretary Carlos Gutierrez made it known that the government supports Apple's contention that forcing it to open its DRM scheme... Full Story
CoffeeCup Drinks Print Ads...
The search advertising company's attempt at auctioning off space in a number of magazines largely failed to deliver significant returns to Google.... Full Story
Microsoft Pulls On The Reorg Boots
The company's Platform & Services Division (PSD) has been reorganized into an eight-headed organization aimed at aligning "Windows and MSN assets with Microsoft's overall Live strategy..." Full Story
Yet Another Microsoft Killer Debuts
Apple has made a tidy profit on its iPod music player, the only device that can accept music downloads directly from iTunes... Full Story
The Best Mac OS Is Ubuntu
Not many people expected the "replace your proprietary OS with Linux" movement to strike a blow against the engineers... Full Story
60 Minutes To Yahoo Media
The venerable CBS news show celebrated Mike Wallace's departure by inking a deal to place expanded content from "60 Minutes" on Yahoo after the broadcast... Full Story
B-Ball Fans Fast Break To Madness...
Thanks to CBS' decision to broadcast games via the Web, nearly 10 million people flocked to sports-related websites on the first day of March Madness... Full Story


Top WPW Discussion Posts

Invalid Google Indexing
Has this ever happened to anyone and if so, what did you do to correct it? When google reindexed, they dropped off the www. from my url so now when I enter the website in their search box and my listing is displayed, I get a Page Cannot Be Displayed error. When I insert the www. the site is found. I also noticed that the cache was from July 2005. This has cost me a great deal of traffic in the past month. Yikes!

Looking for Suggestions on Doc Repository
Our site is pretty straightforward. We use our site solely to provide company and product information. We would like to create an area where a visitor can download product documentation, view camtasia presentations etc. This area would require a visitor to register in order to access the content.

What do you Optimize?
I had a great discussion about the actual pages you optimize when a client hires you for work. For our example, pretend the client has a 50 page site, and 40 pages are unique product pages. You are getting paid to rank for 10 keyphrases, of that, 5 of those phrases are for unique products (not categories).

Google Sitemap Page Analysis
I submitted my site to Google's sitemap service. I directed the sitemap to access my ror file... and when it takes me to the "Google-bot" viewer, I see words that are NOT even remotely close to my site. I do the words just4youdesigns, but I also see words like fashion, handbags, dresses, etc...


Jason Miller
Friday Mar 24, 2006

Regulators, Mount Up: A Look At IPTV
Everybody knows you can see anything you want on the Internet. Thus far, the medium has been a bastion of free expression. But already Congress and attorneys look to limit that expression, first through the court system and then the legislature - and this is just the beginning.

Editor's Note: How long do you think it will take before television, radio, and the Internet completely converge? Do you think the FCC will step in to regulate content, or do you think it will remain in its Wild West State indefinitely? Discuss at WebProWorld.
The convergence of the Web and TV, if wasn't obvious before, is now an inevitability. What's not obvious is the future role of the FCC in this televised revolution. As more daring content is scared off to the Web, and conventional media disappears, what will happen to the censors?

While the FCC's function covers much more than just regulating decency in society, a chunk of the agency may face a situation where public demand (and lack of fine-based revenue) could turn the government watchdogs onto the Internet. After all, the Internet, within the next 10-15 years, will be become our television and radio.

Last week, the FCC smacked CBS with a record fine of $3.6 million for broadcasting an episode of "Without A Trace" that depicted a simulated teen orgy before 10 PM in some areas. That's $32,500 per CBS station that broadcast the show in the Central and Mountain time zones.

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Don't look for that scene on YouTube (which has its own convergence issues we'll get to later). Your best bet for offensive (and licensed) TV is, ironically, the Parents' Television Council, where you'll find the raunchy clip and a titillating description (Check out the Nip/Tuck petition too for more clips and Penthouse Forum, er, PTC descriptions.)

But actually, the PTC's ahead of the game. Huge fines like the one levied on CBS are what the WB is hoping to avoid by moving an unedited version of its new show, "The Bedford Diaries" to its Website. You'll have to go online if you want to see the girls kiss.

The WB is showing that it won't chance, like other networks, being fined $27, 000 for saying the "S-word" (yes, that's how the FCC refers to it), or get involved in squabbles over whether it is appropriate to use the word "hamsterbating" before a certain time in the evening. This is precisely the reason shock-jock Howard Stern moved his program out of FCC territory and onto satellite radio.

Both AOL and Microsoft launched IPTV networks the same week FCC announced its round of penalties. AOL's In2TV network, one would imagine, is not subject to the same scrutiny as Time Warner networks, nor is Microsoft's German-based network.

Though currently outside the reach of the FCC, online video services have their own struggles - ones where the feds will have to get involved in eventually. YouTube, for example, finds itself in a tug-of-war between network marketers and the same network copyright lawyers.

In just a year, YouTube has grown to stream 30 million videos per day, accessible to everyone. The site already has a degree of self-censorship to avoid the obligatory 18 and over badge, but as users are able to upload at will, things do slip through the cracks.

NBC attorneys pitched a fit over a Saturday Night Live sketch entitled "Lazy Sunday" which was viewed over 5 million times on YouTube, and demanded the clips be taken off the site. But YouTube founder Chad Hurley says that instances like this are not always caused by regular users.

"There's been a few examples of marketing departments uploading content directly to the site, while on the other side of the company their attorney is demanding we remove this content," Hurley told the Hollywood Reporter.

It's only a matter of time before two things: a major media company buys YouTube and other sites like it; and the federal government finds a way to step in and regulate. Lawyers, the public's more Puritanical side, open access, revenue, and the disappearance of conventional media will demand it.

Watch for headlines like "FCC Levies Record Fine On [insert-IPTV-network here]."

About the Author:
Jason is a staff writer for WebProNews covering technology and business.
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David Utter

Google Gets Indexed By S&P
On March 31, Google will become part of the Standard and Poor's 500 index of US-based companies, a move that had been anticipated ever since the company's IPO took place.

Investors holding the GOOG in their portfolios picked up some good news after the markets closed yesterday. Standard and Poor's has decided to add Google to its index; Google replaces Burlington Resources which is in the process of being acquired by ConocoPhillips, the Wall Street Journal reported.

Those investors celebrated in after-hours trading. Shares of Google's stock soared 9.26% to $373.55, a gain of $31.66 since market close.

Standard and Poor's explained in the WSJ report why it finally decided to add Google to its heavily-followed index:

S&P Index Committee Chairman David Blitzer said a big reason why S&P didn't add Google to its index late in 2005 is because the stock was surging - setting it up for a big decline. "There were a couple of spots last fall, when [the stock] went straight up, and when something goes straight up it gives one pause because it'll also go straight down," he said.

Mr. Blitzer said the committee decided to pick Google now partly because the shares seemed more stable. Also, the committee doesn't expect to see another opportunity to add a company as large as Google for several months. For one thing, most major merger-and-acquisition deals that will close over the next five or six months have already been announced.

To better understand why this move is important to Google, it helps to understand a little about index funds. Mutual funds that track the S&P 500 index add and remove companies in large blocks of stock so they can best match the overall performance of the S&P 500.

These funds will be purchasing a lot of GOOG when it is added to the index. As an opposite example, when Daimler acquired Chrysler, fund managers dumped Chrysler from their index funds after the S&P removed the company from its index. Since Chrysler became owned by a non-US company, it was no longer eligible for being in the S&P 500.

So the impact of joining the S&P 500 is pretty significant to a company. Google investors have realized this, and are likely eager to see how much Google moves up in today's trading.

About the Author:
David is a staff writer for WebProNews covering technology and business.
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Chris Editor's Pic Chris Richardson

PPC Advertising: Determining Real Clicks

While the Internet search industry enjoy an astronomical-like growth, it has also given birth to another industry that changed the way of marketing, especially online, as we know it. What I'm referring to is pay-per-click advertising. These search engine marketing tools are available from most, if not all of the major search engines.

However, because of issues like click fraud, ad spam sites, and click fraud farms, sometimes knowing which clicks are legit and which ones aren't can be a troubling proposition. Take, for instance, the poster below. She's having trouble with Google's AdWords program because she isn't sure which clicks are legitimate and which aren't. Take a look at the dilemma below and see if you have any suggestions or alternate avenues she can pursue.

|| Chris||
 

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Paying for Clicks That Do Not Exist?

This is not click fraud, this is Googles reporting of clicks I am questioning. A new site I have has two counters on it. One is from my logs, the other is a third party I added myself and gives exact URL referrers.

Adwords says 14 clicks. My stats show only 1 referrer from my Adwords ad. This does concern me as the 'little people' of the world, trying to get legitimate traffic from Adwords are happy to pay, if they are 'real' clicks. BUT, do these clicks really exist?

I have read all about Google law suits etc regarding click fraud and have in the past asked Google if they can produce evidence of the clicks in a situation where I was receiving too many clicks due to Fun Web Products. I got a refund. They would not tell me how they calculated the refund when asked.
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