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WPW Search Discussion Posts |
How Do You and
the Big Boys Charge For SEO?
I work for NetSuite Australia and we are just about to upgrade our site. Our intention
is to essentially copy our USA site in its entirety but localizing only those
links and items that are specific to us. I am very much aware that search engines
detect site copies, and sites can be penalized for link value capture when constructing
to very similar sites. By copying the USA site, do we run the risk of severe penalties
from search engines? Read
Replies
Online Networking
Online networking is clearly very relevent to doing business online and running
an online business (or any business for that matter).I am quite new to online
networking and currently use OpenBC. I have found it to be a fantastic tool and
have made some brilliant contacts, probably some of the best that I have ever
made. Read
Replies
How Do You
and the Big Boys Charge For SEO?
OK this is a old topic and most individual consultants have their own comfortable
ways that they charge clients, but my interest here is the big SEO's and how they
charge. I am sure plenty of the members here have been approached by the bigger
SEOs out there. How do they price out projects? Read
Replies
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While eBay has enabled thousands of sellers to convert old items into new money,
a subset of those sellers have become PowerSellers, driving lots of revenue to
eBay and in many cases creating new careers for themselves.
What is a PowerSeller?
eBay defines them as "top sellers who sustain a consistent high volume of monthly
sales and a high level of total Feedback with 98% or better positive rating by
other eBay users." When a seller meets eBay's criteria for entering the program,
eBay invites them to become PowerSellers, an acknowledgement of their success.
 Many
people like John Olson and Jan Chilton responded to my last story
about eBay with tales of eBay and its impact on their businesses.
Chilton found her dabbling with the Internet a suddenly in-demand resource when
her previous employer, facing tough economic times in 2000, decided that Chilton
needed to lead the business online. She noted how well small items like CDs and
DVDs sold on eBay, and gave me a theory on why that was the case:
In my experience, things like
this are amazing on Ebay, and I think it's due to areas in farming states where
they are far from town and love to find movies for a third of what a new one would
cost. From the very beginning, a huge number of our sales were with small items
like that.
For Olson, presently a Silver-level PowerSeller, eBay represented an exit from
the long hours as an assistant manager with a major supermarket in favor of being
the boss. His business cycles seasonally, and that PowerSeller status will rise
from Gold to Platinum as sales increase.
Earn money from your website with
affiliates.ebay.co.uk - Join Now! |
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Ina Steiner, editor of AuctionBytes.com
and author of "Turn eBay Data Into Dollars," discussed more of the PowerSeller
ecology with me via email. She cited some traits of successful PowerSellers:
Sellers who do best on eBay
are those who are flexible and can keep things lean and mean. eBay sales are cyclical
and in most categories, it is an extremely competitive selling environment. When
profit margins are tight, sellers need to be extremely organized and efficient.
Getting inventory at low prices that sell well is one of the biggest challenges.
Those who want to join the PowerSeller ranks should take note of those points.
Steiner said she has seen two top PowerSellers fail in recent months, and recounted
the danger of growing overhead costs in a business if sales margins drop.
 So what's the value
of a PowerSeller
to eBay? Steiner noted the diversity of products they provide to the online marketplace,
and that is a strength that competing auction sites have yet to match.
One issue that a few WebProNews readers raised involves the customer service at
eBay. It's an area that the company has acknowledged needs some work. Steiner
said improvements in customer service would benefit eBay greatly.
eBay has heard these concerns,
and since its Live! Conference in June 2005 has pledged to improve it. For PowerSellers,
it's more motivation to continue being successful with eBay.
We plan to discuss eBay and its affiliate network in April, and I would like to
hear from the WebProNews audience that has experience with eBay's Affiliate program.
Email
me with your thoughts on that topic.
About
the Author:
David is a staff writer for WebProNews covering technology and business. |
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Welcome to the party! The Irish are known for a few things - whisky, odd Irish
luck, fierce warriors, and poetry. "Stereotypes!" says my Irish friend
Martin. Maybe. But St. Patrick's day is a celebration of those very things-the
spirit of the Celt. If I spoke Gaelic (and I once did, I'm sure of it), I'd tell
you to toss one back for me, even if my family's color was orange (and at one
time we even liked the snakes).
So in that spirit, we'll do a nice justice to old St. Pat and the Celtic pride that has stretched from a tiny faerie-infested emerald island all the way to the most unlikely places - South Korea, for example - as the world dons green duds and sings a song of Erin, whether they know her not.
Wait, wait. This is a search and e-business publication, you say. Don't worry, I'll work it in.
No doubt the fellow who transformed a whisky bottle into a computer case is using his ingenious creation to view one of the search engine's obligatory tributes. Google, Yahoo!, and Ask.com have all spiced up their homepages. Google gets the award for most clover-iffic logo design.AdSense ads are also in on the game, lined with luck down their sides.
While there is a hidden webcam
positioned in Tipperary (near an old oak no less) to help Netizens locate those
clever and illusory leprechauns, I'm still waiting for someone to make use of
this Google
Maps API tutorial to create a mashup for possible sightings. We'll get that
pot o'gold yet!
Read
the Full Article
About
the Author:
Jason is a staff writer for WebProNews covering technology and business. |
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Happy St Paddy's Day
Hey everyone, just a quick note to wish you all a safe and happy St. Patrick's
Day. Make sure that you guys get home safely tonight, especially if you are out
enjoying the celebration. Remember, if you don't have a DD, taxis work just fine.
As our WPW spotlight section, a poster is frustrated because an unoptimized competitor
site has secured the top position in Google for 2 years, and our poster can't
seem to make any headway. Check out what's being said and see if you have any
advice to add. You guys have a stupendous weekend and we'll see you next Tuesday.
|| Chris||
#1 Google Ranking For Over Two Years?
Our main competitor is http://www.hookah-shisha.com. As you'll see from their site it's not well optimized nor do they have an abundance of IBL.
Both of our two main keywords are "hookah" and "shisha". If you Google those two keywords you'll see that they come up #1 for both. These #1 rankings have remained every day for over two years and have not moved a single spot.
Also note the extra links below their result:
Hookah Pipes - Discounted Items!!
Hookah Coals - Shisha Tobacco
More results from www.hookah-shisha.com »
What are these extra links and how do they achieve them? I've never seen such extra links and it almost appears they are purchased.
So my questions are as follows; how are they achieving #1 ranking for over two years without ever moving and how are they achieving the extra links below their results?
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WebPro Question: |
Is there any way for me to see what websites my site is listed as a Related Link
for on Alexa?
- mrongey
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