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Tuesday, December 19, 2006 |
Our natural inclination when presented with terms such as "keywords,"
"trend research" and "data mining," is to associate them with
SEO... to imagine "How can I utilize this information to drive traffic toward
my site?" Ken Jurina and Curtis Dueck of Epiar
march to a slightly different beat.
Editor's Note: Click
here to watch a WebProNews exclusive 11 minute interview that reveals
some interesting information about keyword research.
Mining data and conducting keyword research, they've
discovered that we're able to do far more with this information than choose
the proper keywords for a title tag. At Chicago's Search Engine Strategies Dueck
and Jurina shared their vision with WebProNews.
According to Dueck, "We have the ability to put our finger on the pulse of history
in the year 2006: What people want… just by the way that they're entering
stuff into search engines." Closely following the ebb and flow of search trends
equips us with a window on political opinion, popular culture and the current
view on any other topic we wish. "It's mind boggling."
With this power, market research has been turned on its head. Jurina adds, "[This
is the] largest sample size you could ever want.. the biggest focus group...
and the information is unbiased as no one even knows they're really being
watched... Instead of having to look through a small sample of phrases, we're
usually looking at eighty thousand, a hundred thousand or multiple hundred thousands
of phrases. So as a result you are collecting some good information that can provde
some great business direction and trending information."
Many traditionalists are having trouble coming to grips with this new capacity
for knowledge. Yet, previously where few pursued such marketing angles, many are
now beginning to realize its potential.
Dueck mused, "The evolution within the mainstream industry has been really interesting.
We're showing just the tip of the iceburg… and people's jaws
are dropping."
It's certainly exciting for marketers to dwell on the notion of such a vast pool
of information, yet the best is yet to come. As search data collection continues,
this set gets larger and the data gets richer. Jurina commented, "[Marketers need]
to identify the long tail phrases versus the short one or two word phrases which
are much more difficult to determine the intention of what the person is looking
for. Is there a likelyhood that they are going to be converting? …This is where
the real opportunity to conversion is."
About
the Author:
Video Interview by Mike McDonald. Mike is the editor of WebProNews covering ebusiness
and search. |
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Google
Lays Down Duplicate Content Law
 By
David Utter
Staff Writer | WebProNews
Even in most cases where Google finds duplicate content during a crawl, they are
more likely to show a less-desirable version of the content page than to drop
it completely.
The issue of duplicate content continues to vex webmasters who repurpose content on their sites to suit different needs, like mobile web use and printer-friendly formatting. It's an area of concern that Google's Adam Lasnik wants to clarify.
He's taken a shot at doing so in a post-SES Chicago article displayed at Google's Webmaster Central blog, where he gives a nod to questioners from the conference who asked about the topic.
Lasnik noted that most of the time when Google sees duplicate content, it has not been posted with the intent of gaming the search engine. If the same article has been posted in more than one language, it won't be viewed as a problem either.
"Our users typically want to see a diverse cross-section of unique content when they do searches," Lasnik wrote. "In contrast, they're understandably annoyed when they see substantially the same content within a set of search results."
About
the Author:
David Utter is a staff writer for WebProNews covering technology and business. |
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More 301 Redirect Talk
The 301 redirect may be the most offered piece of advice in the SEO industry.
I've read countless threads featuring countless members asking what do with extra
domains and and pages. The response - 301 redirects. The reason for the broken
record advice is because they work. 301s do just about exactly what you ask them
to - they help eliminate duplicate content penalties and they help you keep any
link love (when you redirect to a new URL) you may have established. With that
in mind, take a look at what's going on below. If you haven't guessed, the post
has to do with 301 redirects.
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to the WebProWorld Feed 
|| Chris||
Web
Forwarding & Google
I've read about 301 redirects but unsure how to implement them, if I have an established site (.co.uk) and register the .com version, will standard web forwarding put in place through my 123-reg.co.uk control panel suffice or will google not be impressed?
Another thought I had would be to set up a sub domain on my site, point the name servers of my .com address to it, then have a simple default.asp page.
This would then forward the visitor to my .co.uk website. Would either of these suggestions work? Any suggestions appreciated! thanks.
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