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SES:
Breaking Down Pay-Per-Click
The common perception when it comes to search marketing is to view pay-per-click
and organic strategies as two separate, diametrically opposed methods of optimization.
This viewpoint, however, can be somewhat misleading, as most successful marketing
campaigns will employ both tactics in order to achieve optimum rankings with search
engines. So, if pay-per-click isn't mutually exclusive to an organic strategy,
how is it best put to use? Matt Van Wagner of findmefaster.com is a PPC expert
who has the answer to just such a question. Matt sat down for a chat with Mike
McDonald of WebProNews at Search Engine Strategies in Chicago, and went through
the ins and outs of pay-per-click. |
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Friday, December 15, 2006 |
Not its domain names, of course, but ones that people may want to register while
signing up for Google Apps for Your Domain services. It could be an indication
of Google's future intentions for the Apps services too.
Editor's Note: Google has teamed up with eNom and GoDaddy to offer
up different domains for $10 per year. The cool part is that Google Apps for Your
Domain service allows registrants to set up free email, IM, and calandar services
with company logos. Would you let Google be your registrar? Discuss at WebProWorld.
Come for the applications, stay for the domain. That's Google's approach to enhancing
the Google Apps for Your Domain service.
The company has partnered with a pair of registration services, eNom and GoDaddy,
to offer different domains for $10 per year.
Google engineer Costin Manolache also noted
the offer includes private registration. This keeps personal information out of
view of whois lookups.
Google Apps for Your Domain offers five services that can be private-labeled by
the organization. It's a quick and currently free way to offer members of an organization
email, IM, and calendar services branded with the organization's name and logo.
A Google feature change article wouldn't be complete without a comparison to Microsoft.
The competition between the two has been a wonder to watch, as Google poses a
challenge to Microsoft that few technology companies ever have.
Microsoft offers a free domain registration as part of its Office
Live service. There are three tiers of service, and they focus on establishing
a website and email for the domain; higher tiers provide the Office Live Business
Contact Manager service.
But Microsoft tucks in something else with all three tiers. They provide a free
copy of the Office
Live adManager beta tool, which is used for managing adCenter
campaigns.
Google has kept its focus on effective communications over a variety of options.
They have noted ever since the launch of the Apps service that a premium version
will become available in the future.
Maybe that version will roll out an e-commerce edition of Apps. Google has Base
for storing product information, Checkout for processing payments, and of course
AdWords, their revenue generator, to promote a website and its products.
Google also has a partnership with Intuit,
the maker of QuickBooks accounting software, in play. This placed management of
AdWords, item posting to Base, and an option to get listed in Google Maps, in
most of Intuit's 2007 product line.
The pieces are mostly there to make Apps a gateway to e-commerce. Instead of Microsoft,
maybe Google will compete directly with Yahoo's small
business e-commerce service.
About
the Author:
David Utter is a staff writer for WebProNews covering technology and business. |
|
Find
A Brand Advocate And Kiss Them
 By
Jason Lee Miller
Staff Writer | WebProNews
Yahoo! and comScore Networks published a study this week illustrating the power
of the so-called "brand advocate," or for those that don't speak Corporatese,
the people on the Internet that like you and talk about how much they like you
on blogs and social networks. They don't even need a check or a free pair of Nikes.
All they really need is credibility and if enough people give it to them, then
they just keep on talking as if anybody really cares. But they do care, because
most people aren't interested in painstaking research, which these brand advocates
are always doing, most people just want to know what works and what doesn't and
hope it doesn't take all day to find out.
Here's how it works:
1. Webdude researches something
so much that he knows everything there is to know about it.
2. If he likes it, he blogs about it, tells other people via IM, email, and friends
lists. If he doesn't, the Yahoo/comScore study says he doesn't tend to mention
it. Worst case scenario, the newly-formed expert hates it so much he puts the
effort into spreading news about the lemon via the same channels. If he does,
it might be wise to reconsider the product.
3. Webdude continues this behavior (which not only validates his own choices,
but gives him a sense of leadership and necessity - i.e., purpose) until his expertise
is readily seen in the search results because of the amount of content and the
number of links.
4. This builds trust for Webdude among the Notwebdudes. He says buy it, they buy
it and all three parties, advocate, consumer, and retailer are very, very happy.
Obviously this analysis is boiled down to simple terms and there is a bit of license
taken when applying the study's findings.
About
the Author:
Jason Lee Miller is a staff writer for WebProNews covering technology and business. |
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What to do with the extra domain?
A poster at WebProWorld wonders if he should stop his development work on one
domain, which seems to be doing well, progress-wise, and start working on developing
a brand new domain. The poster had a couple of ideas like 301ing one domain to
another, depending on which one is the most popular and so forth. Check out what's
going on in the discussion and see if you can give him some advice.
Subscribe
to the WebProWorld Feed 
|| Chris||
What
do I do with a New Domain Name?
I didn't know where else to post this. So it's here. I have a small site and I
think I've got it in pretty good shape. About 80 links and its coming up in the
rankings for the keywords 'jewelry box' and 'jewelry boxes'. All well and good,
but I noticed that, as you all well know, sites with 'jewelrybox' in the name
rank better than sites with 'alteredwood' in the name. So I got 'americanjewelrybox.com
and now I don't know what I should do with it, if anything.
Should I just say it was a bad idea and forget it? Should I do a 301 redirect,
and point my old site to the new one? Or vise versa? Should I just copy my old
site to the new one and run both to see how long it will take to get banned? I
need some input from you all. Thanks. Oh, and if there is somewhere else to post
this, please let me know.
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,
Inc. 2549 Richmond Rd. Lexington KY, 40509
