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Learn how you get caught in the web and how Old Mutual, an international financial services conglomerate was able to untangle it using Unica's Affinium NetInsight.



You just sent a customer a 10% discount offer for a product.
He already bought the product on your website last week.
You tried consolidating online and offline customer information from last month's reports.
You're still trying.

Your online marketing spend is bringing Harry Potter and Mickey Mouse to your website a lot.
Or bringing a lot of Harry Potters and Mickey Mice to your website.
Whew! What a Tangled Web We Weave!

Most organizations are aware that the Internet plays an important role in their marketing efforts. Yet they only tap a fraction of the potential of the website to determine both online and offline customer or prospect behavior. But it really doesn't have to be that way. Being caught in this vicious web can make it difficult to see how uncomplicated it can really be.

Click here to learn how you get caught in the web and how Old Mutual, an international financial services conglomerate was able to untangle it using Unica's Affinium NetInsight.



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