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A
Deeper Look Into Yahoo! Panama
At this year’s Las Vegas PubCon,
Yahoo! fully unveiled its
new “Panama” search marketing platform. Mona Elesseily of Page
Zero Media stopped by to chat with Mike McDonald of WebProNews
about Panama and what changes and additions advertisers can expect from the new
software. Mona is one of the preeminent authorities on the Yahoo! search marketing
platform, and is the author of the Unauthorized Yahoo! Search Marketing Handbook. |
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More Videos... |
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Thursday, November 30, 2006 |
Yahoo's Search Marketing will make some changes to the information made available
to its clients, as they announce alterations to the Manage Bids pages during the
transition to its new paid search service.
Editor's Note: If you haven't found an email from Yahoo Search Marketing yet, be advised they are making some changes to the Manage Bids page that you will want to know about. How doe these changes affect you? Let us know in WebProWorld.
Project Panama has been rapidly transitioning into Yahoo's mainstay sponsored search product. Company executives have been promising advertisers a much more relevant usage of their ads when it comes to search.
But what Yahoo giveth Yahoo can taketh away, as Graywolf noted at Threadwatch. "It looks like the folks at Yahoo Search Marketing (formerly Overture) have started to drink from the Google keep everybody guessing and in the dark kool aid," he wrote.
The point of contention comes from the changes Yahoo will make to its Manage Bids pages. Their Search Marketing blog described what is coming:
In early December some of the information you're used to seeing on the Manage Bids page will no longer be available. The "Top 5 Max Bids," "Position" and "Your Cost" columns will be removed from the current account interface. The View Bids tool will also no longer be available.
Instead, you'll see two new columns on the Sponsored Search Manage Bids page:
1. Estimated Average Position
This column provides an estimate of the average position in which your ad may be displayed on the results page, based on your max bid and the bids of other advertisers.
2. Bid Range for Top Positions
This column displays the bids for the positions at the top of the search results page for each of your keywords.
As a few commenters at Threadwatch pointed out, this will make Yahoo more like Google in its practices. Since Google has been making money hand over fist with AdWords and relevant connections of ads to queries, it makes sense for Yahoo to try and emulate this.
Especially since there are billions of online ad revenue dollars at stake, not
to mention MSN
snapping at their heels too.
About
the Author:
David Utter is a staff writer for WebProNews covering technology and business. |
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Sex Sells On Social Networking Sites
 By
Autumn Davis
Staff Writer | WebProNews
Companies have turned to the popularity of online social networking sites to help
market their campaigns.
Market and research developers have to come to the same conclusion time after time: sex sells. With that knowledge in mind, companies have begun to create fake profiles on social networking sites in order to promote their products.
It was brought to my attention by a fellow writer at my company that an Italian beverage company called Campari was utilizing social networking sites MySpace, Flickr, and YouTube in their campaign.
Consumers are so visually driven that comes as no surprise that the Campari has created a fictitious MySpace profile for a woman called "Red Passion", who is based in Milan, Italy.
Both the Flickr and YouTube profiles are similarly constructed and glamorized by photos of Red Passion.
Red Passion is a beautiful, scantily clad woman who enjoys posting pictures of herself on the Internet, which has everything to do with Italian beverage companies. Wait, that has absolutely nothing to do with an Italian beverage company.
About
the Author:
Autumn Davis is a staff writer for WebProNews covering technology and business. |
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Questions or Comments About the Upcoming Chicago SES
We will be attending the Chicago Search Engine Strategies Conference, which takes
place next week. This is something we are looking forward to a great deal and
we were wondering if you had any comments or questions you'd like to see addressed
by our conference team. We will have a number of opportunities to get relay your
message, so if you are interested, check out Mike's
post containing all the necessary contact information. Let us know about the
questions you've been dying to know the answers to.
Subscribe
to the WebProWorld Feed 
|| Chris||
SES
Chicago 2006
Next week we'll be hitting the road again for the Search
Engine Strategies in Chicago. We have been getting a lot of great feedback
from our video
coverage of PubCon this month and we hope to keep the videos rolling for SES
as well.
With that in mind, I wanted to open up a thread to see what kinds of questions
people might like to see asked. As you all know (or should) you can't even turn
around without running into an SEO/SEM guru, expert or enthusiast at SES shows
-and Chicago figures to be no exception. As such, I'm expecting a target rich
environment for the camera.
It's going to be an incredible collection of search engine brain power. If a comet
were to strike the building during the show, it's unlikely that anybody would
be able to find anything on the internet again for at least 5 years. I can't name
off all of the folks who will be speaking/attending, but you can check out their
agenda
links and see for yourself.
If you have any burning questions or mind boggling concepts you'd like to see
put to the crowd at SES, now's the time to let me know.
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Neil Patel Fills In
the Missing Links
 Neil
Patel is the CTO of Advantage Consulting Services, a search engine marketing firm
that specializes in web strategy consulting, online marketing, search engine marketing,
buzz/viral marketing... |
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,
Inc. 2549 Richmond Rd. Lexington KY, 40509
