WebProNews Web Search Jayde:   PubCon Las Vegas PubCon: The Duplicate Content Zone A PubCon session entered a place beyond indexing and search traffic: The Duplicate Content Zone, where websites sometimes go and are never seen again. WebProNews tagged along as the session hosts played the Rod Serling role for the audience. PubCon: Local And Mobile Search Marketing The quest for geographically relevant search marketing has been the labor of many a SEO. This afternoon, a PubCon panel discussed upcoming innovations in local and mobile search, and WebProNews was on the scene. PubCon: Contextual Advertising Optimization Representatives from Yahoo and Google both presented their respective strategies for contextual advertising as part of today's PubCon lineup. WebProNews was on the scene, and here's a rundown of the session. PubCon: Feeding The Search Engines Proper care and good dietary habits practiced by site publishers will help improve their standing in search; a PubCon panel discussed some good choices to make when feeding the search engines, and WebProNews was there. PubCon: Battelle Looks To The Future "The Search" author and Federated Media chairman John Battelle delivered today's keynote at WebmasterWorld's PubCon in Las Vegas, and WebProNews was in the room, taking notes and nudging the other participants. PubCon: 10 Tips for Successful Innovation Guy Kawasaki delivered the opening keynote address at this year's PubCon. In his talk, he gave a detailed overview outlining ten specific points that innovative companies should heed when developing new products and services. PubCon: A Chat With Andy Beal We managed to slip a few questions about WebmasterWorld's PubCon, which starts November 14th, to marketing guru Andy Beal as he was packing his bags for the trip to Las Vegas. » Subscribe to the WebProNews Top News Feed Use proven SEO tools to get high search engine rankings. Top Blog Posts My Space For Prisoners? MySpace is involved in controversy once again. This time it has to do with 30 inmates on death row in Texas. They have had MySpace pages created for them by friends and family. Nick Douglas out at Valleywag Valleywag looks a lot different today. Nick Douglas has departed the site, and Gawker Media overlord Nick Denton will be the fill-in until they find a replacement. Link Bait Tips Most of you know the importance of links when it comes to respectable search engine rankings. You need one to get the other. However, how do you go about attracting these prospective linkers? If you talk to the search engine gurus, one thing they tell is produce content others will want to link to. » Subscribe to the WebProNews Blog Feed Thursday November 16, 2006 There are certain partnerships and collaborations that inspire double takes: Microsoft and Apple developing a working Windows platform for Macs and deep-fried Coca-Cola come to mind. Well, there’s another log you can add to the fire and it comes in the form of an SEO tool, courtesy of search industry giants Google, MSN, and Yahoo. Could it be, Google and Yahoo both working together on a common goal? Let us know your thoughts at WebProNews. View All Videos View the video in a bigger format The collaboration I’m referring to is the launch of Sitemaps.org, a webmaster protocol that is attempting to introduce a web standard for these documents. Essentially, the program is a group acceptance of the Sitemaps service introduced by Google. Yahoo and MSN jumping on board in such a vocal manner emphasizes this. In fact, the three engines unifying like this the most important aspect of Sitemaps launch. I first learned about this unification at the 2006 Las Vegas PubCon, thanks to a video interview with Google’s Vanessa Fox and Yahoo’s Tim Mayer. Imagine my surprise when I walked into the room and discovered these were my interview subjects. To say I was expecting big news is an understatement and I was not disappointed. This unified Sitemaps launch functions much like Google’s does. The site’s introductory paragraph says as much: Sitemaps are an easy way for webmasters to inform search engines about pages on their sites that are available for crawling. In its simplest form, a Sitemap is an XML file that lists URLs for a site along with additional metadata about each URL (when it was last updated, how often it usually changes, and how important it is, relative to other URLs in the site) so that search engines can more intelligently crawl the site. The protocol page has the necessary information for creating a functional Sitemap and in true Google and Yahoo fashion; there is a robust FAQ page to answer questions for things like submitting the file when developed. The importance of this “partnership” can’t be understated. A quote from the Live Search blog emphasizes the significance of this collaboration: So, why are we excited to work on this? Because by agreeing on a standard, we can provide site owners with one simple way to share information with every search engine. You just publish a sitemap, and every engine is instantly able to read and use the data to more effectively index your site. »» Go to Sitemaps.org »» View the video announcement »» Comment at WPN Subscribe to our Newsfeed About the Author: Chris Richardson is a staff writer at PubCon for WebProNews bringing you live coverage.

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