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Nick Douglas out at Valleywag
Valleywag looks a lot different today. Nick Douglas has departed the site, and Gawker Media overlord Nick Denton will be the fill-in until they find a replacement.
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Link Bait Tips
Most of you know the importance of links when it comes to respectable search engine rankings. You need one to get the other. However, how do you go about attracting these prospective linkers? If you talk to the search engine gurus, one thing they tell is produce content others will want to link to.
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| Tuesday November 14, 2006 |
Guy Kawasaki delivered the opening keynote address at this year's PubCon. In his talk, he gave a detailed overview outlining ten specific points that innovative companies should heed when developing new products and services.
What do you think about Guy Kawakaki's keynote address? Let us know at WebProWorld.
#1) Make Meaning - One of the most important keys to innovation is making meaning. As an innovator, developing meaningful products is key to long-term success. The goal of any innovation should be to improve people's lives and make them more productive.
Kawasaki elaborates, "We thought MSDOS was a crime against humanity. Apple made things to solve that problem."
Venture capitalists are looking for people who are interested in "making meaning" with their innovative strategies. If you are looking for VC funding and you're focused on flipping the company within three years and making a fortune, the best kinds of investors are not going to be interested.
#2) Make a Mantra - A company's mantra shouldn't consist of a superfluous mission statement, as these are often too long and not memorable or indicative of where an innovator's focus lies. Instead, come up with two or three words that simply explain why you exist. For example:
eBay - Democratize Commerce
FedEx - Peace of Mind
 For stodgy pretentious mission statements and mantras, you're just as well off to use the Dilbert mission statement generator. It's free, it's quick, and it requires no meetings or corporate retreats.
Kawasaki reiterates this philosophy, "Mantras ladies and gentlemen, not mission statements. Mission statements are bullshit."
#3) Jump to the Next Curve - Don't limit your innovations to incremental changes of existing products, look ahead and think about what kinds of problems could be solved or needs met by a whole new product.
"If you're the daisy wheel printer company 15 years ago, you shouldn't be thinking about innovation in terms of 5 new font sizes of Helvetica font, you should be thinking about laser printer," notes Kawasaki.
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About
the Author:
Joe Lewis is a staff writer for WebProNews covering technology and business. |
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PubCon Las Vegas, Day One
 By Doug Caverly
Staff Writer
Today marks the first day of PubCon Las Vegas 2006, and the event promises to help attendees "get the edge." The conference will run through Friday, and speakers will offer their insights on topics ranging from specific things like search and net marketing to "general webmastery."
WebProNews will have its own representatives there - Mike McDonald and Chris Richardson, along with the WebProNews video team, plan to cover (and participate in) the festivities. Mike and Chris may well end up rubbing elbows with keynote speakers Danny Sullivan, John Battelle, and Jon S. von Tetzchner.
Brett Tabke, the CEO of WebMasterWorld, should also be present - he founded that forum, as well as PubCon. Tabke spoke to WebProNews contributor Lee Odden, and commented on the positive effects of the event. It's nice to see it "serve the community," he said, and good to watch "these people that have little in common culturally work past the differences and do good business and build friendships in the process."
About the Author:
Doug Caverly is a staff writer for WebProNews covering technology and business. |
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Filling in one more time
While Chris Richardson is traveling to PubCon in Las Vegas today, I’ll be bringing you the latest from around the world, webproworld that is. Our featured post today comes from the member robertconnolly. He has a client, who doesn’t know a whole lot about computers, asking about an easy to use email list management service. Do you know of any such thing that may help? Let him know at WebProWorld.
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Email List Management Services
We have a client who can just about manage to type a doc in Word. They have asked us to recommend an email list management service. Now we use Intellicontact - which we find great, but even this would be too technical for the client.
I started looking into easier options; the problem is that all the other packages say that they are "easy to use", which of course we know is not the case. Does anybody know of a VERY easy to use email list management newsletter system (web based) that might suit?
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MicalJohnson
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Location: Florida
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