In general, most organizations spend more time and money promoting their websites through acquisition channels such as search, e-mail or affiliate marketing than they do optimizing existing conversion rates.
Because increasing website conversion is one of the most effective ways to increase profitability at the visitor level, knowing how to measure and improve conversion is essential. The Omniture® experts have created:
7 Steps to Increase Conversion
Engagement - Applying Relevancy
- Identify Conversion Goals & KPIs
- Define & Acquire Target Profiles – Apply 40/40/20 Rule
- Organize and Optimize Site Structure
- Develop a Compelling Message
- Place Effective Calls to Action
- Enhance Shopping Cart / Lead Capture Process
- Test, Measure, and Refine
In this download, learn to apply the specific details of the 7 steps mentioned above and how to use tools such as conversion funnel analysis, site-pathing and fall-out to help you figure out what’s working and what’s not.
We discuss both principles and specific best practices that result in greater revenue growth and lower promotion costs per visitor.
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