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Yahoo
Sees Mobile Image Ads
As the technology of the mobile phone industry continues evolve, the ability to
display rich, graphical ads improves as well. In fact, when you consider just
how powerful mobile phones are in the present tense, it comes with little surprise
to learn the bigger marketing companies will be serving these ads to the mobile
community.
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on this post
Google
To Test Newspaper Ads
There have been rumors of this occurring for a while now, and it finally looks
like it’s coming to pass - soon Google will be offering another outlet for
search marketers to display their ads in: print newspapers. Google will be conducting
a 3-month test...
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on this post
Bomb
Explodes At eBay Headquarters
An explosion took place last night outside of the headquarters of eBay’s San Jose PayPal division. The explosion took place around 7:30 pm according to KRON4 News.
It was learned later that a bomb had been placed outside conference center exit.
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on this post
What’s
Cooking In MSN’s adCenter Labs?
Microsoft has updated a couple of features in their adCenter Labs to give users
a more robust experience… or perhaps to make them simply say “wow”. But they didn’t
stop there.
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on this post
>Google
UK Set To Overtake Channel 4
Google is not just a search engine. This statement is confirmed on almost a daily
(hourly?) basis with purchases like YouTube and JotSpot dominating Internet news
outlets. But before they jumped on the social network bandwagon...
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Tuesday, November 7, 2006 |
Search Engine Watch and Danny Sullivan have been synonymous in the minds of search
professionals for several years. After November 30th, Sullivan will no longer
post to the SEW blog. WebProNews asked a group of well-known search industry pros
for their thoughts on the day after Sullivan files his last blog entry under the
SEW brand.
Editor's Note: Danny Sullivan will leave behind the brand he built, as his blog-writing on SEW ends on November 30th. His future looks pretty bright, but how will Search Engine Watch fill the gaping chasm caused by Sullivan's departure? Let us know at WebProWorld.
Gary Price chimed
back very quickly when I asked him about Danny Sullivan. Price called the highly-regarded
search maven
"the real deal, a true professional, very intelligent, and a very good person
to work for." It's a sentiment we've seen echoed in a multitude of places.
A fundamental shift in the search universe took place when Sullivan disclosed he would depart SEW for good at the end of November. He told WebProNews that continuing to write about search, probably through a new blog or site, is something I'm very likely to do," back in August.
Sullivan later posted on his personal blog a note that was part of a longer entry about his departure from Incisive Media that he would have news about his new search blog in a few weeks. That would be right around the beginning of December, so we won't know more until then.
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But what about Search Engine Watch? Anyone who knows anything about marketing understands the importance of brand, especially on the issue of trust.
"I see the Search Engine Watch brand and Danny Sullivan's brand being somewhat intertwined, which is not surprising considering he's been at the helm since SEW's inception," Josh Stylman, managing partner at Reprise Media, told us via email.
"Within the community of people that "follow" search, I actually think Danny's personal brand is stronger than the site," he said. "For others that are more on the periphery, they might know Search Engine Watch, without necessarily knowing of Danny Sullivan, specifically."
I asked Stylman who might be on the short list to slip into Sullivan's place. "Some of the people that have made stellar contributions to SEW, such as Chris Sherman and more recently, Greg Sterling, come to mind," he said. "Others that might be good voices for the site, like Dana Todd, are probably too busy running their own businesses to take over the reins."
Todd, the founding partner of SiteLab, certainly would be an intriguing choice. She's been a speaker at every US Search Engine Strategies conference, so she would have the name recognition, the brand, others would recognize.
As Stylman observed, Todd is very busy, and she's not on the short list, or any list, to replace Sullivan. She did tell WebProNews that it "wouldn't be ridiculous to consider" ClickZ executive editor Rebecca Lieb possibly pulling SEW under her wing.
"I would lean toward someone with significant marketing event experience, as that's really what the show is - running a business," Todd said in considering the conference-organizing side of Sullivan's duties. "You don't necessarily have to be the most knowledgeable person on a subject in order to plan a winning conference, but it helps."
"Danny has unique subject matter expertise as well as an ability to plan curriculum that is held in high regard by attendees who come back year after year, conference after conference," Todd said.
Stylman agreed with this perspective. "Danny literally built Search Engine Watch
from scratch and has done so much for the industry around him," he said. " The
biggest potential impact there won't be on the frontlines, but instead as overall
master of ceremonies for the site and trade shows, where Danny's responsibilities
range from determining the content to finding speakers
to about a hundred other things."
Perhaps it will take two people to handle Sullivan's roles going forward, and it would not be the first time an iconic person required a couple of people to follow in his footsteps. Maybe someone from within SEW or ClickZ could take the editorial role, while Incisive taps another person to deal with the conference necessities.
Moving someone up from within SEW would make sense. "SEW is not a new publication. It is a very well-respected publication, hence it has brand strength," Searching for Profit's Amanda Watlington commented to us about the brand question. "It also has a talented and dedicated staff."
We are eager to see what Incisive does when December begins. We're even more fascinated
by the prospect of Sullivan's new search site. His writing on search has occupied
the pinnacle of the
industry for sometime, and a lot of people can't wait to see that continue.
About
the Author:
David Utter is a staff writer for WebProNews covering technology and business. |
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Google:
Aussie Law Threatens 'Net
 By
Doug Caverly
Staff Writer | WebProNews
Australia may make changes to its copyright laws that, according to Google, would
cause the Internet to "promptly grind to a halt." The Federal Government, which
proposed the changes, maintains that it is only "modernizing" the laws.
"At present, Australian citizens technically break the law whenever they record their favourite television program or copy or download music for their own use," the Sydney Morning Herald reports. "The new laws will create an exemption for ‘fair use' and give effect to Australia's intellectual property obligations under the Australia-US Free Trade Agreement (FTA)."
"Fair use" is a subjective term, though. In an interview with ABC News Online, Dr. Matthew Rimmer, a copyright law expert, pointed out the potential problem. The copyright law changes would "protect libraries, archives and research institutions but leave commercial entities like Google out in the cold," he said.
About
the Author:
Doug Caverly is a staff writer for WebProNews covering technology and business. |
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Do Inbound Links Hurt Your Rankings?
This particular subject has been debated in many circles, however, no one seems
to reach a consensus... or perhaps they don't pay attention to the those that
have already been reached. Anyway, there's a really good debate going on at WebProWorld
over this very topic, so check it out and let us know how you feel.
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to the WebProWorld Feed
|| Chris||
Clarification
Needed - can an IBL Hurt You?
I am sure you all seek out and read all the information you can on SEO. I am curious
though. I have a membership to a fairly important seo site, and I get a monthly
updated ebook. This morning, I was reading through the ebook, and I noticed something
that makes me wonder...
There is a chapter called "Link Building... The Most Critical Element of Top-Scoring
Pages". I was reading this article this morning, and I saw the following... "Probably
the biggest threat to your search engine ranking success is old information.
Sure, by now everyone knows that the key to ranking well is links... but what
you're not hearing from the mainstream is that... Some inbound links help more
than others and some can actually damage your efforts..."
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