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| Thursday
November 02, 2006 |
Just what direction web video is going raises a challenging question. While Youtube has been an obvious success for the short video clip format, will there be a sustainable market for longer form web video?
Where do you think video on the net is going? Do you think it's over hyped? Let us know at WebProWorld.
The possibility of web video doing to cable TV, what cable did to network programming is the larger issue. Will people be willing to break from the comfort of their couch to watch longer form web video content instead of tuning into Dancing with the Stars?
In a blog posted by Wendy Davis for blogs.mediapost.com, this question is raised. Kevin Shiveley from TVWorldwide.com commenting on a mediapost blog said, "Internet TV has the potential to do to cable broadcasting what cable did to network TV, which is to expand the range of content (topically) and depth of that content on subjects that could never be feasible on network or cable broadcasting."
The quality of the content in the longer video form becomes another issue. To attract viewers, it would have to be something well written and extremely compelling to generate a large audience along with advertising dollars.
Some in the industry see it another way. In an interview with Justin Kownacki creator of the web based comedy Something To Be Desired, I asked him his thoughts on longer web video content. Kownacki stated, "I see "longer-format" web video continuing to grow in proportion to both the audience and the market. As the viewers and the web economy adapt to support web video from 10 to 60 minutes in length, the quantity and quality of shows offered will continue to expand" On competing with traditional TV and cable he said, "Competing with cable / traditional TV programming is only a matter of time, not quality."
The technology is currently being developed by several companies to allow users to view web video from the comforts of their own living room. AT&T is one company that has developed Homezone, which uses broadband Internet along with satellite TV through a home networking system. This allows the viewer the ability to watch web video as well as regular TV.
As the technology improves, people will no longer have to sit in front of their monitors to view the latest rage in the web video world. They will have the luxury of watching web video on their flat screens while kicking back on their couch.
The shift to longer format video seems to be promising and will most likely continue to grow to the point it will become "old hat". Maybe in the near future the next innovative programming will not come from the traditional TV, but from the cutting edge of the web video world. Stay tuned.
About
the Author:
Michael Sachoff is a staff writer for WebProNews covering technology and business. |
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Always Get New Links "AGNL" - 7 Tips For Success
 By Joe Griffin
Expert Author
At this point we all know that Link Building is the latest and greatest with the search engines and that without link popularity it's nearly impossible to rank on the first page for competitive keyword phrases.
With that said, most companies fail to take advantage of some of the best link opportunities out there. Put on your link building thinking cap, and start getting links in everything you do. This works especially well for companies that spend money on traditional media.
Tip #1 - Get in Bed with your Partners…
Sounds pretty obvious right? All established businesses have partners. In our case we've partnered with firms like Text-Link-Ads, 352 Media Group, ClickTracks, and others. In our partnership discussions we made it a point to see that these firms linked to our website as part of the terms of the partnership. If you are going to help sell someone else's product, or engage in some type of joint venture, make sure you get a link out of it.
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I have returned!
I know what you are thinking. Where's Chris Richardson? Well he was sent to the WWN conference in Cincinnati Ohio, and is unable to be here with you today. Instead you get stuck with me and I hope I'll be able to fill his shoes.
Anyway, in moving on, our topic of discussion today will be from camelcx. They are looking for answers to whether or not links to sites with low to no page rank will hurt their own rankings in Google. Let us know what you think at WebProWorld.
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Will degraded inbound links affect Google rank?
For the past few years, I have tried to build reciprocal links with many sites which help a lot to increase the Google ranking of my sites.
Recently I wrote a small application to check the status of those pages I have been linking to and found that quite a few of them have degraded. My question is, should I eliminate the links to those pages which are not cached by Google?
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