 |
 |
 |
|
Friday, October 27, 2006 |
It's funny how a whisper can sometimes push a hurricane; expect one to swirl up
by Monday. The rumor, as was whispered into the ear of a DM News reporter, is
that Google is about to undergo a major corporate restructuring just as they prepare
to release AdSense for Audio.
Editor's Note: Rumors are flying out there about a Google corporate restructuring to be more like IBM and about their plan to launch an AdSense for Audio service to place advertising alongside podcasts and other streaming media. This could be a huge new step. How would you implement this new AdSense feature? Let us know at WebProWorld.
Giselle Abramovich floated out a rumor post on Tuesday, the steady crescendo of which has expanded to discussion on at least five other well-known blogs.
According to Abramovich, Google "is a bout to set up an IBM-like structure. What this means is that there would be one global account director per account, that pulls in resources to sell as needed - PPC, Print, Radio, Video, Display, etc."
And the blogosphere went flashback-squiggly, hearkening back to Google's acquisitions of dMarc and YouTube. That was a dawning for some, but for the others, it became a cat's-out-of-the bag situation. Abramovich's little leak became a spilling of guts, moving bloggers to tell what they know.
ThoughtShapers.com's Jeff Molander was quick to quote three credible sources as the benefactor of what appear to be planned Google leaks. As David Utter reported, these leaks have been more prevalent in the past week, an apparent new Google strategy to gauge reaction before official release. Molander then expounds on the audio component of Google's master plan.
AdSense for Audio would place contextual ads alongside podcasts, and perhaps other streaming media (like that found on YouTube), all the way…perhaps, perhaps, perhaps…to radio and television. MTV is already on board.
Just to add to the speculation, I'm submitting Google has a killer audio-recognition technology that won't rely on spidered transcripts. Remember the application that can listen to your television and serve up advertising?
Molander uncovers also, the well-turned phrase of the week, courtesy of Revenews's Wayne Porter:
As Google turns you can feel the fabric of the media tear beneath your feet.
eWeek's Steve Bryant says he's been holding out for months, but in light of Molander's post, felt he needed to come clean.
Earlier this year, Google contracted with several podcast engineers to help them develop Google AdSense for Audio. According to one source the product was originally slated for a 3Q release, but apparently it slipped behind a month or so.
There may also be an mp3 player in the works, but that could be the most speculative
of all. But Bryant's thoughts that this podcast search and ad technology could
be integrated into mobile services, Gmail, Google Talk, and Google Desktop is
probably right on the money.
About
the Author:
Jason Lee Miller is a staff writer for WebProNews covering technology and business. |
|
Ask
Mocks Googling
 By
David Utter
Staff Writer | WebProNews
Unlike its much more heavily visited search competitor Google, Ask.com has no
problem with its brand name being a dictionary word.
The search engine industry needs more Scott McNealy-style chippiness between its respective companies. After Google expounded at length about its fear of being rendered a generic word, Michael Ferguson at Ask turned in a response that tweaked Google:
As our colleagues at Google work to protect their brand from becoming a generic term for Web search, we're receiving lots of mail and calls asking us to clarify the difference between "ask" and "Ask" (as in "Ask.com®")
Funny you should ask.
The origin of "ask" goes back to Old English, and back from there to the Germanic languages and then even further back....So "ask" is an old word. And it's used all the time. As you can imagine, it's proven very costly for us (both in time and money) to define its usage and keep tabs on who's doing what where and with whom.
Ferguson then runs down various "Rules" on using Ask and ask before helpfully showing some real-life, real-time "Usage" examples:
About
the Author:
David Utter is a staff writer for WebProNews covering technology and business. |
|
Will Google Smash Their Index Right Before Christmas?
The last couple of years, Google decided to implement index changes right around
Christmas time. As you can imagine, that caused quite a bit of havoc among webmasters.
Now there's some worry that it's going to happen again, at least at WebProWorld.
What follows is a good response from one of our long-time members. Take a look
and see what you think.
Subscribe
to the WebProWorld Feed 
|| Chris||
What's
in your Wallet?
I don't think The Grinch ever ruins Christmas and am noticing that the real results
for new data comes exactly one year after it's launch. In other words, if I am
building content in the halloween area I will not see good results from indexed
data until next year.
You might also be saying "I made some content on "blue widgets" and I am being
found for "blue widgets" in just a few days but you forget that there are all
kinds of variations of widgets. Being found for multiple kinds of blue widgets
is the reward for good work, but you will have to wait a long time, can you wait
a long time?
Google is SEO proof, Yahoo can be tricked with link building and social media
and MSN is literal. I also believe SEO's tend to blame Google for their own failures...what's
in your wallet?
|
|
|
|
View
Profile
,
Inc. 2549 Richmond Rd. Lexington KY, 40509
