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David Utter
Staff Writer | WebProNews
Site publishers can use the Google Custom Search Engine to build the search engine
of their dreams, drawing from specific sites and blogs, dressing it up to match
the look and feel of the webmaster's site, and making money with AdSense through
its search results.
Shashi Seth and R.V. Guha from the Google Co-op team have announced
the much-rumored roll your own search service from Google has arrived. Called
the Custom Search Engine,
the new service provides a customizable experience to those who implement it for
their websites.
"As you might imagine, it's a simple and straightforward
product to use and understand," they wrote. "In a matter of minutes you can create
a search engine that reflects your knowledge and interests; looks and feels like
your own; and, if you choose, you can make money from the traffic you receive
through Google's AdSense program. You can even invite your friends and trusted
community members to add to and help build your search engine."
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Cast
Member Hookey Puts TWiT At Risk
Just weeks after This Week in Technology (T.W.i.T) podcast host Leo Laporte lit
up a packed ballroom about the future and struggles facing podcasting at the Podcast
and Portable Media Expo, Laporte posted notice on his blog that the end of his
popular show could be fast approaching.
Google
Video Ads Spread To China Via CDC
Google's click-to-play video ads are spreading to China, thanks to CDC. That's
"CDC" as in "CDC Corporation," mind you, not "Centers
for Disease Control." The business entity describes itself as a "leading
global provider of Enterprise Software Solutions to medium and large enterprises."
Dems
To Set Off Election Google Bomb
The search warfare crews we all remember from the 2004 elections (you know, the
"miserable
failure" ones) are not taking the upcoming midterm election lying down,
or even taking for granted reconfiguring of a Congress with a 16% approval rating.
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Tuesday, October 24, 2006 |
In the latest edition of speculation and hyperbole over the search advertising
company and its impact on society, we consider the prospect of one nation, under
a big G, with information and access for all.
Editor's Note: In the latest edition of speculation and hyperbole
over the search advertising company and its impact on society, we consider the
prospect of one nation, under a big G, with information and access for all. So
what makes a government? Laws, commerce, taxes, and defense. Google has those,
or close approximations, today. Is Google operating like a government? Let us
know at WebProWorld.
A nation is made up of laws. Without them you get chaos, and the trash never gets
picked up on a regular basis. Being a nation has its benefits (taxing its citizens)
and drawbacks (foreign tanks massed on the border). Could an entity thrive as
a nation without physical borders?
We know of Google's love for law, courtesy of a New York Times report.
Get enough case law built up in your favor, establish enough precedent to make
future litigation over a particular point of law overwhelmingly on your side...isn't
making the law parallel to your business operations similar to functioning like
a government?
If you don't believe in the importance of case law, look at how many companies
incorporate in Delaware, and hire someone in Wilmington to be a contact person
just to fulfill the requirements of Delaware's articles of incorporation.
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Google believes in the importance of law. It is a powerful means to an overarching
end, as far as Rescuecom
CEO David Milman was concerned. His company faced Google in court, and accused
the search company of infringing on its trademark by selling it to competitors
as a keyword to generate their advertising. Rescuecom lost the suit.
To Milman's perspective, Google has outgrown being just a company. His quote in
the Times summed that up: "People say you can't fight the government Google, in
this case, is very similar to the government. They're the government of the Internet."
Such accusations stemming from the company's actions, driven by its self-stated
purpose to organize the world's information and make it universally acceptable,
may be more accurate than they are credited.
Milman followed up on his comment in response to our query on what checks and
balances might be needed to stop Google from infringing in the manner that his
company has accused them of doing:
Trademark law as it is currently written clearly
prohibits using someone else's trademark in an advertisement for your products
or services (on a billboard, a newspaper ad, or TV or radio spot).
Rescuecom believes that as advertising on the Internet is a two-way communication,
typically initiated by the consumer who types a search term into their computer,
it is reasonable for the consumer to expect that if they type in a specific trademark,
they find that trademark.
If you go into a store and ask for an Apple iPod, and they bring you a Sony Walkman
that looks kind of like an iPod (because they are being paid by Sony to do so),
with no indication that it's not an Apple, clearly this misrepresentation would
be unacceptable. Other search engines, such as Yahoo, recognize this legal and
moral principle and we are hopeful that the Court recognizes this as well.
Rescuecom already lost the first round with Google, but has the case on appeal.
Milman also noted that Rescuecom's natural placement in Google's search results
does not appear to have been impacted negatively since the case has been filed.
Corporate expansion has likely increased Rescuecom's rank within Google too.
The law is with Google, and they are aggressively working to make it more so.
Instead of paying off settlements to end lawsuits, Google fights those suits,
with each victory bringing one more bit of case law, one more scrap of precedent,
to their favor.
So maybe it can be said that Google governs information by law, with the law at
one remove from the company's operation. Google controls infrastructure to a point;
the many rumors
of a Google Internet carried over their dark fiber purchases could be powered
by hundreds of portable datacenters from CEO Eric Schmidt's one-time employer,
Sun Microsystems.
Instead of nuclear arms, Google has the ultimate weapon to employ against websites.
Delisting a site from Google takes it out of Google's index. To the typical searcher,
the site may as well not exist. Sure it's a doomsday weapon, but it is one Google
has used many times.
Currency? How about the Gooble, or Google Buck, as a possibility? They already
have Google Checkout to handle transactions, and the issuance of digital scrip
could be accomplished today. Revenue would come from Google advertising, as always,
and since that would be usage-driven it might be seen as a more fair way of collecting
revenue than the conventional approach we have today.
So we have law, defense, revenue, transportation infrastructure, and a monetary
system either in place or possible to develop. Google as government? It's already
online, it's just that not many people have noticed.
About
the Author:
David Utter is a staff writer for WebProNews covering technology and business. |
|
Google
Likes Being Sued?
 By
Doug Caverly
Staff Writer | WebProNews
Lawsuits are generally regarded as tools of aggression. They can be used to legally
entangle a company, or to wrest large sums of money from it; rarely are they meant
to benefit the corporation being sued. Google may be confusing quite a few of
its enemies, then, as the search engine giant seems to thrive on being targeted
in case after case.
Katie
Hafner wrote an article for The New York Times that led off with the title
"We're Google: So Sue Us." She noted that "Google sometimes operates in a way
that almost seems to invite legal scrutiny." By and large, the company has been
doing quite well under the magnifying glass, but why would it want to be there
in the first place?
Because, according to Joe of Techdirt,
"by racking up court victories against small opponents that make weak arguments
and have unsophisticated legal teams, it's helping to build up a body of case
law that will come in handy when it has more serious legal challenges." It looks
like Google's legal department has been reading its Nietzsche
(as has Joe).
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About
the Author:
Doug Caverly is a staff writer for WebProNews covering technology and business. |
|
Using Blogs As Spider Food
Blogs can play quite an important role in everyday SEO tasks. With the ever-growing
need for quality content, the role of the blog has evolved from a personal web
diary to a legitimate source of site-related content. For instance, if you sell
jewelry, write a blog entry about precious metals and then link your blog pages
to the relevant product pages. These pages have been referred to as spider food,
which plays off a search engine's technique of spidering a web page.
If you use your blog to create quality content, complete with links to relevant
pages, the search algos will be more likely to the links a higher quality score.
Anyway, take a look at the post below (same subject) and see where you can help
out.
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|| Chris||
Using
Blogs As Internal Website Pages
I was asked an interesting question the other day by a friend who is an avid blogger.
"Would there be an advantage to using individual blogs as seperate pages within
a website?"
Interesting question given the power of blogs. He suggested that he have a normal
html based index page and a few other pages in html for the basis site structure,
but then create blogs for all the other areas which would be updated daily.
Has anyone ever approached a website/blog combination in this manner? Most of
his stuff is information oriented and no e-commerce. It sounds to me like it might
actually be a good idea. I am curious how the search engines would respond to
a structure like this. Any comments or thoughts???
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