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Rumor
Of The Week: Google To Buy YouTube
TechCrunch's Michael Arrington rates his own rumor at about 40 percent likely,
just so we get that out of the way. The "completely unsubstantiated"
rumor is that Google is finalizing talks to acquire web video phenomenon YouTube.
Google
Subpoenas Others On Book Search
Yahoo, Microsoft, and Amazon.com will have to tell Google about their book scanning
activities, including titles of works they have scanned...
Yahoo
Site Explorer Tames Authentication
Questions about the new version of Site Explorer touched on a variety of subjects,
one of which was authenticating a site with Yahoo. Several Yahoos contributed
to the latest Yahoo Search blog entry with an account of some common themes from
questions...
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PodZinger's Free
Ad Prog. For Podcasters
Audio and video search engine and online advertising network PodZinger announced
the launch of its advertising platform with free for podcasters. PodZinger uses
a speech recognition technology...
Founder:
News Corp. Hijacked MySpace
Brad Greenspan, who says he, not Chris DeWolfe or Tom Anderson, founded MySpace.com,
is accusing News Corp. and MySpace's parent company, Intermix, of defrauding shareholders
out of $20 billion. Greenspan filed suit with other shareholders in federal court...
Schmidt:
The Internet Empowers Us
Google CEO Eric Schmidt penned a column for British publication The Sun Online,
where he cited several examples of how people have become empowered by the availability
of an online connection ...
Tech
Terms "Meaningless To Many"
Society may be warming up to technology, but that doesn't mean the two are on
a first-name basis. A Nielsen/NetRatings study in Britain proved that a large
segment of the online population is still in the dark in regards to a number of
"tech terms."
Craigslist
Readies Job Fee In Four Cities
The Boston, San Diego, Seattle, and Washington DC markets will have to pay for
placement of job ads on their local Craigslist sites beginning October 22nd. Classified
Intelligence noted how Craiglist began...
Schwartz
To SEC: Can We Blog?
Regulation FD, which regulates the fair disclosure of information material to
a company's operation, needs to be rethought so more CEOs can start blogging like
Sun's top executive, Jonathan Schwartz. A recent blog
post from Schwartz addressed something we considered...
Ask.com
CEO: We Have "Best Special Sauce"
Jim Lanzone, CEO of Ask.com, recently made some interesting comments to The Guardian's
Kate Bulkley. Lanzone talked about the current state of affairs at Ask, and also
spoke about the company's future.
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Friday October 06, 2006 |
The most important takeaways from Rocketboom's Andrew Baron's keynote
address at the Podcast and Portable Media Expo are that content providers
should not only focus on a niche, but should also be audience-centric in their
approach to content delivery and monetization.
Exclusive
Interview:
Download Video: Real | Win | MP4 | Quicktime
>>> View all videos at videos.webpronews.com
Editor's Note: Web 2.0 is becoming a huge part of e-commerce,
even if it is a realm that is still being explored and mined. The talk at the
conference focused on audience-centered content and finding niches to fill - smaller,
more targeted audiences with a greater willingness to buy. This, it is said, goes
quite beyond click-through rates. How are incorporating the next generation of
the Web in to your strategy? Let us know at the WebProNews
Video Blog.
Podcasting, vlogging, and other incarnations of the new e-business world cannot focus on the way things have been done since mass communication began - which is focus on general content for the lowest common denominator, controlled by advertisers.
Baron referred to LetsKnit2gether.com, a vlog focused on knitting, as a model for this type of niche production. True, there will be a smaller audience, but the audience is so targeted that advertisers should recognize the value of reaching it.
The point podcasters and others have missed, in his estimation is the value of niche content that we've learned from blogs like Engadget, the most popular blog: highly focused content serves the audience best, because it is findable by the audience that desires that content most.
Podcasting, then, should follow that model, targeting "very, very, very, very specific" groups, and find a way to engage the audience at a high level.
He said the biggest disadvantage most podcasters have is that the audience is so far away from the access point. Once they've downloaded the program to a portable device, which is kind of the point, they are away from their computers while consuming the content. Podcasters and vloggers need to find a way to bring them back to their computer seats.
One way he
suggests to this is through the use of wikis. A wiki can be made to
match the format of the site, and can have some pages where the public cannot
edit them. But, if there are topics created that the audience may have sufficient
knowledge about, like video cameras, for instance, then the audience becomes a
key stakeholder in the content.
Plus, search engine spiders can find that content, and site operators can spend
less time creating text.
"Think about it from the audience perspective," he said.
For promotional reasons, Baron said not to be afraid to let users use your content and distribute it for you. "As long as people aren't making money off it, allow it to go wherever it can." Chasing it down and trying to control is, in his opinion, a waste of resources, as it is free promotion, and more could be done with money spent trying to leverage that control.
Baron said that Rocketboom's approach to advertising was different than many might expect. When other video sites are including their advertising in a pre-roll situation, Rocketboom ads are post-roll. Andrew is sensitive to his viewers, and imagines them waiting to download and waiting through a 30-second spot just to get to the content they want. And in today's hectic Internet world, that just won't do. You don't want your audience saying "I hate this commercial...I hate Mop and Glo."
Though a post-roll advertisement may get fewer views, at least he can tell advertisers (though it is a harder sell) that this many people were definitely interested in the commercial.
Other ways to monetize:
Merchandizing
Premium subscriptions
Licensing
>>>Watch
our interview with Andrew Baron
>>>Watch
our interview with Joanne Colan
>>>Watch
Andrew Baron's Keynote Speech
About
the Author:
Jason Lee Miller is a staff writer for WebProNews covering technology and business. |
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LibSyn Provides The Podcaster Soapbox
 By
Jason Lee Miller
Liberated Syndication is a service
that, like many of the other companies at the Podcast and Portable Media Expo,
removes the barriers from entering into the podcasting or vlogging world - all
the barriers, except, a podcaster's own shyness. The guys that run the company
are the antithesis of shy, and will even provide the soapbox on which to stand.
For a monthly fee, LibSyn,
as Matt Hoopes and Dave Mansueto like to call it, will host and distribute a podcast
or vlog on their system, absorbing the bandwidth costs, and providing search,
an RSS feed, and submissions to audio download sites like iTunes.
This, says the company, frees up the podcaster to "grab a mic, record an MP3, get on your soapbox" and leave the logistics to them. The pricing begins reasonably enough, offering 100 MB of storage, enough for a daily 20-minute low-quality program, for just $5 per month.
At the PPME, Mansueto and Hoopes brought an entire pit crew with them, and dressed
the part in NASCAR-type green uniforms. They gave us a lively explanation of their
services, and there was some discussion of "Susie Tubes."
>>> Click to Watch Video
About
the Author:
Jason Lee Miller is a staff writer for WebProNews.
Visit WebProNews for the latest ebusiness
news. |
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Remembering Jacob Wissler
Today's issue is dedicated to the memory of Jacob Wissler, one of our more prolific
posters, who passed away this past Sunday. Please take a moment to come by and
pay your respects
to Jacob, who will most certainly be missed. Thank you Jacob, for all of your
valuable contributions.
Subscribe
to the WebProWorld Feed 
|| Chris||
In
Memory Of Jacob Wissler
 It
is with a heavy heart that I present this special section, which is devoted to
our friend and fellow WebProWorld poster, Jacob
Wissler. Unfortunately, Jacob passed away this past Sunday evening, leaving
the world an emptier place without him.
In honor of Jacob's memory, we have started a memorial thread so those of you
who knew him or perhaps read some of his posts in the update on in the forum can
come in and pay your proper respects. You can see from his profile that Jacob
was a very knowledgeable and helpful fellow when it came to posting at WPW and
with this in mind, I can definitely say Jacob
will be missed.
Unfortunately, because of our geographical differences, I never knew Jacob outside
of our forum, but that doesn't diminish the value and worth he demonstrated by
being a
very prolific member of our forum and it's pretty obvious these qualities
didn't just start and end at WebProWorld. Godspeed Jacob. I sincerely hope you
are in a better place than the one you left behind.
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WebPro Question: |
Does anyone know how to defend against forged email headers?
-
zephyrireland
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