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Ask.com Launches Sponsored Listings 2.0
Ask.com has announced this morning the launch of an upgraded version of Ask Sponsored Listings with improvements based on advertiser feedback and a new API to allow search marketers to create customized tools.

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A Digital Slob, A Hot Naked Model
He's a funny storyteller. She's the reason you want to visit his website. Curt Brandao, otherwise known as Digital Slob, is a syndicated columnist and podcaster focusing on the lighter side of technology. Digital Slob's spokesmodel is Olga Timakova, who was the number one cause of whiplash at the Podcast and Portable Media Expo.

"Fossilized Media" Should Take Up Podcasting
A number of print publications are taking up podcasting, and according to Marcus Chan, the multimedia editor of the San Francisco Chronicle, they're wise to do so. Chan spoke openly about the trend at the Podcast and Portable Media Expo in Ontario, California.

Podcasting As An "Investor Relations Tool"
Podcasting is a fine way to communicate your personal thoughts and feelings on any subject. It can also be useful in the business world as an "investor relations tool." A session at the Podcast and Portable Media Expo focused on this application.

Podcasting Tips, Tricks For Viral Promotion
It's a rare podcaster who would turn down the chance to get new viewers, and most video bloggers are actively trying to expand their audiences. According to Ben "Bendrix" Williams, there are a few key ways to achieve this growth:

Rocketboom's Ad Policy Returns Power To People
Andrew Baron of Rocketboom fame may have sealed his position as an advertising visionary. His approach, detailed during a keynote address at the Podcast and Portable Media Expo, had everyone buzzing. A $20,000 discount for likeable commercials?

Google Begins AdWords Training Push
AdWords Seminars for Success will be presented in six cities during Google's first round of introducing these one-day training courses aimed at informing entrepreneurs on the benefits of AdWords...

Netflix Offers $1 Million "To Build A Ferrari"
Earlier today, Netflix announced that it's putting a $1 million prize up for grabs. The Netflix Prize, as the online movie rental company calls it, will go "to the first person who can achieve certain accuracy goals in recommending movies based on personal preferences."

7 Podcast Monetization Strategies
Paul Colligan seems a big fan of over-delivering. Though his presentation at the Podcast and Portable Media Expo was entitled "7 Proven Strategies to Monetize Your Podcast in 30 Days or Less," my notes reached a length of five pages, containing no fewer than 20 websites...

Google Adds A Garage
At 1,880 square feet, the house at 232 Santa Marguerita Avenue in Menlo Park, California could fit neatly inside the Googleplex, but once upon a time all of Google occupied that home's garage.



Jason Miller Tuesday October 03, 2006

Scoble In The Blogger's Lounge

Getting to Robert Scoble is like trying reach something that fell behind the refrigerator; he's right there, you can see him, but people-shaped obstacles are preventing you from really being in the room with him.



Eventually, the CBS MarketWatch reporter scampered off with his own piece of the Scobleizer, and just as I was settling in for an interview, someone else plops down on the beanbag chair next to him. Robert was reclining on the floor, using the beanbag chair as a pillow, taking a break from the hectic pace of the Podcast and Portable Media Expo.

I'm from the South, where manners and politeness are important. I was taught not to interrupt, but something had to be done or I may never actually get to interview him.

"I know how to settle this," I thought. I tossed a beanbag chair next to Scoble's, and spread myself out on the floor next to him. A 250-pound reporter lying in intimate proximity to Robert Scoble was a bit difficult for everyone in the Blogger's Lounge to ignore. People were staring immediately, their heads cocked doglike to the side with curious smiles.

Gotcha! Roll camera.

"This is going to end up on Valleywag," he said. And so begins my interview with the former Microsoft blogebrity, Vice President of Media Development at PodTech.net, and author of the book Naked Conversations. Fortunately for all involved, neither of us was naked for this conversation.

Whitepaper on The Rewards of VoIP Implementations

Also fortunate, as his position in the Blogger's Lounge would indicate, Robert is a pretty laid back guy, engaging a man he's barely heard of, who's certainly not from CBS MarketWatch, who just threw all the rules of interviewing out the window.

But if you don't really know the rules, you can't really break them now can you? Or maybe it's more that you're more easily forgiven on your first day on the job. I'm a writer - what do I know about video interviews?

But then again, that was a major theme of the conference: anybody can do this podcast/vidcast thing. It's raw, honest, unpolished. With that in mind, I think it fits.

We talked about what Robert was doing with his new company, the photo-walk with photographer Thomas Hawk on his new show, the ScobleShow, whether or not Steve Ballmer actually throws chairs, and about swimming in the lake outside Bill Gates' house.

I asked him if he ever thought blogging would lead him to celebrity status.

"I'm not exactly Paris Hilton," he said.

Well that's true, and Miss Hilton probably would be better to look at across the beanbags, but who could stand a conversation with her?

After the interview, Scoble sprang up and switched his attention to the shotgun mic and tripod our videographer was using, more interesting than me no doubt, and began asking Richard questions about where we got them. And who would blame him? We did have some of the sweetest equipment at the conference.

Editor's Note:  Web 2.0 has largely been about the liberation of content producers and content consumers to interact with, promote, and build upon each other. Podcasting, as it fits into that world, is both loved and criticized for it's rough edges, it's casualness, it's disregard for the rules of conventional media. Is this, in your estimation, a good thing? Share your comments with us at the WebProNews Video Blog.


About the Author:
Jason Lee Miller is a staff writer for WebProNews covering technology and business.
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Matt Cutts Talks PageRank

David A. UtterBy David A. Utter

The guide to Google's world takes your coin*, ushers you into the boat, and guides you across the river to the place where search's great adventure resides - his blog post on PageRank.

Saying Matt Cutts knows a little about PageRank understates the concept. There's a reason why Cutts has so many followers chasing him at conventions that they are collectively called Cuttlets. If one of them can phrase a question that Cutts can answer about a website, that answer could prove to be the advice leading to a better rank.

That leads to a higher position in the organic search results at Google, and as our readership understands, higher placement equals a greater percentage chance that a given searcher will click on that link. A lot of money is at stake, so interest in Google and its technology like PageRank will remain high.

Cutts' latest post, "More Info on PageRank," takes the form of a question and answer session. Questions ranged from technical minutiae ("How is the PageRank value stored internally, is it a floating-point number as many people suggest or is it just the integer value itself due to the heavy recursive PR computations?") to the general ("Why you are bothering telling us about a new PR update…. is this the first time you ever did?")

 

About the Author:
David Utter is a staff writer for WebProNews. Visit WebProNews for the latest ebusiness news.
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Chris Editor's Pic Chris Richardson

Supporting Breast Cancer Awareness With Your Site

In the US, October is designated as Breast Cancer Awareness month and because of that, a number of companies hold and perform a number of supporting activities and now there's one you all can take part in as well - redesigning your site in pink to indicate your support. Considering just how effective the Internet is at virally relaying messages and ideas, it certainly seems like the perfect medium to undertake such a demonstration. If you'd like to know more, please check out the snippet below and continue reading in WebProWorld.

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Sport a Pink Redesign

October is Breast Cancer Awareness Month in the United States, and many sites across the internet, especially concentrated within the blogosphere, have redesigned their layouts in pink monochrome to promote awareness of this disease.

Breast cancer is the most common and second-most fatal cancer among females, effecting one in nine females who reach age 90. In America, 211,000 women are diagnosed with breast cancer each year, and there are an average of 43,300 female fatalities attributed to breast cancer annually. Despite this alarming statistic, the five-year survival rate of females who have detected breast cancer early surpasses 95%.

Many companies and organizations are doing their part this October to promote awareness of this fatal disease. For years, activism in this arena involved wearing a pink ribbon and distributing literature to any curious schmuck who inquired. Thankfully, the internet has become a great front for this cause as well.
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