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News |
Google
Says No To Brazilian Judge
A Brazilian federal court wants Google to hand over data about users of the Brazilian
Orkut service, but Google will respond with a brief that refuses the request.
Google
Celebrates, Forecasts, And Routes
The search advertising company turned eight years old, and also dropped updates
into its Calendar and Transit products. Should we talk about the weather? Why not? Google updated its Calendar with a new feature that Michael Bolin...
Yahoo
Edits Jumpcut Ownership
Another social media purchase, this time of video editing website Jumpcut, gives
Yahoo another component in its growing portfolio of those sites.
Google
Still Irked Over Belgian Case
Google's VP for Content Partnerships, David Eun, posted a long entry to the Official
Google blog explaining the company's approach to content, and its position that
Google helps content creators...
Over
A Million Delicious Users Served
Del.icio.us, the bookmarking service purchased by Yahoo, has registered over one
million users of the service now. Yahoo's Jeremy Zawodny posted the Delicious
news...
Blogging
From Space
I'd imagine that until you've blogged from space, you've lost all bragging rights.
Anousheh Ansari, who recently became the first female private space explorer,
takes a break from watching a few of the 32 sunsets...
Internet
Advertising Spend Booms Again
The first half of 2006 was a record-breaker in terms of online advertising money,
according to a report from the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers
(PwC).
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Thursday September 28, 2006 |
Once again, the actual number of users of the MySpace social networking website
has come into question, with the 100 million figure quoted by other sites leaving
out an important detail.
Editor's Note: The latest challenge to MySpace's account/user
figures says only about 43 million are active on the site (out of 100 million
members). In other news, 43 million is a lot of active users for one site. What
would you do with all this traffic? Let us know at WebProWorld.
 Is
it 100 million users or 100 million accounts? That's the question asked at the
ForeverGeek
blog, which attempted to debunk the 100 million figure.
Those 100 million accounts represent about 43 million active users, based on an unscientific look at a sample of randomly selected accounts on MySpace by ForeverGeek. Here's how ForeverGeek broke down the sample:
I was going to check 303 random MySpace profiles and classify them into one of the following six types:
Invalid Friend ID error
Has not logged in since creation date (you can figure that out when you see multiple users in a row)
Logged in for up to a week after creation
Logged in for up to a month after creation
Last logged in within the last month
Last logged in within the last week
It goes without saying that #1-#2 are not real users, #3-#4 were just checking out what the hype is, #5 may still be a real user, and #6 is reflective of a 'real' user (especially in the social networking scene).
The sample indicated that more than 50 percent of the site's accounts never see another logged in visit after a month. "Based on assuming that type 5 and type 6 are the real 'users' of MySpace, it turns out that MySpace really has roughly 43,000,000 users," ForeverGeek noted.
MySpace user figures have been disputed before. In February, Jupiter Research analyst Nate Elliot called MySpace's membership figures a "mirage,", an assessment Fox Interactive Media president Ross Levinsohn disputed in an email to WebProNews:
I will tell you that Jupiter's ascertain that My Space audience figures are inflated is nothing short of criminal. Call any of the official ratings services (Nielsen, comScore, Alexa) and you will see that Mr. Elliot's comments are utterly false.
Another unscientific look at MySpace membership, by Bryan Hance of Cleveland, found a much higher login rate of users. His sample of 31,264 users had a rate of 82 percent logging back in to MySpace under five days after a previous login.
Only Levinsohn and MySpace really know how frequently their userbase returns to the site. Maybe in six months someone will do another check and we can speculate about this again.
About
the Author:
David is a staff writer for WebProNews covering technology and business. |
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Yahoo,
MySpace Lead US Video Streams
 By
Jason Lee Miller
While YouTube has been the buzzworthiest video site in the news this year, the
latest comScore report shows that while YouTube continues to grow, it has a little
ways to go before it can catch up with MySpace and Yahoo in terms of number of
viewers and number of videos per user.
comScore added Flash video content measurement as an enhancement to its existing Video Metrix service, calling it the first service to track actual online streaming video behavior among US Internet users.
Over 106.5 million people, or about three out of every five US users, streamed or downloaded video during the month of July for a total of 7.2 billion videos. With an average of 67 streams per viewer for that month, the typical user viewed at least two streams per day.
The metrics company found that Yahoo sites topped the list in terms of total unique US video streamers at 37.9 million. MySpace trailed close behind with 37.4 million (about a third of MySpace members), and YouTube ranked third with 30.5 million streamers.
Time Warner Network and Microsoft sites also made the list, attracting 25.7 million and 16.2 million streamers, respectively.
Faring "particularly well in US user engagement," MySpace ranked first in terms of individual video streams initiated by US users, with nearly 1.5 billion streams, or 20 percent of all videos streamed in the country in July. The typical MySpace member initiated an average of 39 streams that month, or a little over one per day. Yahoo was second in this category, with 812 million US-initiated streams, followed YouTube with 649 million.
"The surge in Web video content enables advertisers to expand beyond banners and reach online audiences using sight, sound and motion," said Erin Hunter, executive vice president of comScore's Media and Entertainment Group.
About
the Author:
Jason is a staff writer for WebProNews.
Visit WebProNews for the latest ebusiness
news. |
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Defining Success
What constitutes a successful marketing campaign? Is it an increased amount of
sales or an increased amount of traffic? How about an improved amount of site
exposure (making your site existence known to more people) or an increase in search
rankings? Would any of the three mentioned improvements equal marketing success
or is it something entirely different that I haven't mentioned? Take a look below
at our featured post of the day and see what you think. You can also share your
definition of marketing success as well.
Subscribe
to the WebProWorld Feed 
|| Chris||
What
is Successful Marketing?
I own a small but successful internet business. As the owner, every aspect of
the business is up to me. I am the webmaster, software developer, customer support,
etc. I am sure many of you can relate. Over the years I have developed solutions
for every challenge I have encountered. The one exception has been effective marketing
(i.e. “getting the word out”).
My sales rates are decent. 4-11% of my visitors purchase my products. Customer
satisfaction is very high. I have practically no refund requests or chargebacks,
and most of my customers are repeat customers. I am no expert on SEO but with
a little help from the WPW community, I am happy to be #1 in most search engines
for hundreds of my products.
Unfortunately not many people know my products exist, so not many people go searching
for them. So it is up to me to "get the word out" and do a little marketing.
This is where I fall flat on my face.
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WebPro Question: |
I have set up a site based on a competitive keyword and I have been listed on
Google since May but not in the SERP's. Just wondering how long it may take before
Google lets my site loose from the sandbox?
- AdamLA
Comment
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