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SearchNewz Daily Focus: 
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 Google's
Query Refinements
Search engines aim to provide the most relevant results in response to queries but limitations can be seen on what is actually returned based on the queries used. |
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News |
The
Week In GeekLove: MyBlackBook.org
Are the names and faces of your nocturnal exploits beginning to fade into a maybe-I-should-get-tested
blur, there stud? Liar, they are not. But if your fantasy world is rich enough,
and if you're worried your mom's going to find your little black book...
Vista
Leader Exploring Amazon Instead
Microsoft senior vice president of the Windows Core Operating System Division,
Brian Valentine, departed the company after 19 years and just a few months short...
Warner
Bros Presents Digital Ads
The long-time Hollywood power will expend some energy to focus on short-form marketing
content destined for the Internet and mobile phones.
MySpace
Cuts In On Record Label Turf
Musicians may finally have a way to bypass the recording contract holy grail that
up-and-coming artists have perpetually sought for decades.
Google
Reaches ¾ of Online Europe
The top online properties in Europe don't exactly mirror the ones in the U.S.,
but the list is similar, with rearrangements, omissions and additions...
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Thursday September 7, 2006 |
The Japanese testing of AdWords on mobiles proved successful enough that Google has quietly debuted the service in the US. Do a mobile search using Google and something completely unexpected may appear.
Editor's Note: We know that Google and its competitors
have been actively engaged in a battle for dominance in the local search arena.
It makes sense to corner the mobile search market for advertising if possible.
Do you agree? Let us know at WebProWorld.
 Google
has now brought AdWords to mobiles, a move that increases the number of potential
outlets for their advertising inventory.
A report on RCRNews.com discussed the change to AdWords that now allows clients to place their ads on wireless devices:
The Internet giant quietly launched the offering that allows AdWords customers to place marketing messages-including clickable links-in listings retrieved through Google's mobile search service.
AdWords customers can develop their own mobile advertisements and marketing campaigns, and can set daily budgets, establish scheduled marketing messages and pay only when consumers click the ad or call the business.
This type of advertising may continue to grow as well:
Google is working to patent a system for click-through ad placements that determines the type of device being used and automatically takes a user to a mobile Web site or places a voice call, depending on the phone's capabilities.
We know that Google and its competitors have been actively engaged in a battle for dominance in the local search arena. It makes sense to corner the mobile search market for advertising if possible.
Cellphones have become so mainstream that it is more unusual to find someone without one these days. Since they generally stay within arm's reach of their owners, mobiles are a highly desirable place to deliver advertising.
Beyond Google's contextual ads on mobiles, digital content produced by Warner Bros for marketers has joined in too. Warner's Studio 2.0 will focus on short-form video content instead of text ads for mobiles or devices connected by broadband.
About
the Author:
David is a staff writer for WebProNews covering technology and business. |
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Bargain
Hunters Lose Papers, Find Craigslist
 By
Jason Lee Miller
People are more and more putting down the red markers, forsaking ink-stained fingers
in favor of carpel tunnel and blue-light specials at online classified websites.
comScore reports the industry has grown by 47 percent over the past year - not
so much from the folks in the Ozarks, though.
The highest concentration of US online classified users is where you'd think it'd be: in Silicon Valley and up the West Coast.
The Pacific region accounted for nearly twenty percent of visitors, followed by the South Atlantic and Mid-Atlantic. Along the Old Man's brow, in the East South Central region, the river folk make up just four percent of online job seekers and bargain hunters.
Craigslist leads all others, growing by 99 percent over the last year, attracting nearly 14 million July visitors, or over a third of the 37.4 million classified site visitors.
"As the category leader, Craigslist has clearly impacted the way in which new and traditional media companies approach the classifieds business," said Andrew Lipsman, Senior Analyst of comScore Networks.
Trader Publishing Company wasn't far behind with over 10 million unique visitors, but if taken as a whole with third place AutoTrader, which TPC owns as well, the total moves to over 16 million.
With Craigslist and TPC controlling 75 percent of the online classified sector, the remaining 10 million visitors preferred, in order, Cars.com, Apartments.com, Livedeal.com, Homescape.com, Backpage.com, Oodle.com, and RegionalHelpWanted.com sites.
The demographics for online classified visitors didn't skew as young and rich as other categories. The majority are between the ages 35 and 54, representing nearly 43 percent. Nearly the same percentage, 41.4, making less than $60,000 per year.
About
the Author:
David is a staff writer for WebProNews covering technology and business. |
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What's More Important?
Which is more important to the your business's success, the product or the service
you provide... or are they both equally important? The reason I ask these questions
is because one of our forum members brought up an interesting subject, featured
below, about this very topic. In the post, Peter does his best to get you to consider
both aspects, because both are important facets of a successful business. So I
ask again - do you focus on providing great customer service or excellent product
placement? Take a look at the post in question and let us know what you think.
|| Chris||
Your
Product Is Not What You Think It Is
In most cases your products are not what they are to you. At least not to your
customers. As difficult as it may seem to imagine, your customers look at your
product totally different than you do.
You sell paint, your customer buys a new look for his room... You sell car parts,
your customer buys a repaired, improved perfomance or a better looking car...
You sell jewelry, your customer buys a happy wife or girlfriend.
Do you focus on the greatness of your product, or the needs of your customers?
The easiest mistake to make is thinking that your product sells itself. Is your
site a catalog or a real online store? How do you present your products? And most
importantly, do you know what your customers are really buying?
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WebPro Question: |
Could someone please tell me if there are browsers which dont support iframes?
If yes, which ones?
- sparshpolly
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