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There's one fabulous SEO technique that's overlooked all the time. It's one little thing that website owners can do to dramatically improve their site's rankings. |
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Google
Surrenders Orkut Data To Brazil
Google is giving in to an order to share data on some of its Orkut users. The
company put up a good fight, but folded as the Brazilian government threatened
it with fines and penalties. Still, company representatives are insisting that
this is not a major loss...
Quoth
The Googlebot, "304"
The latest news from Google Webmaster Central disclosed how the search engine's
spider saves a webmaster from unnecessary bandwidth costs.
Visitors
Value Video Viewing Variety
A survey by AOL and AP found that 54 percent of Internet users have watched or
downloaded a video clip.
eBay
Launches Web Smart Guide For Safety
According to a recent survey, a lot of Australians feel the online world is becoming
a safer place to shop - 76 percent, to be exact.
Crocodile
Hunter Crashes News Sites
Early reports of the sudden and tragic death of 44-year-old Steve Irwin sent millions
of people online to find out if the rumors were true.
Microsoft's
"Sina Steals" Post Explained
Microsoft's Garry Wiseman claimed yesterday that Sina, a Chinese classifieds site,
"had not only lifted our previous user interface's look & feel, but also directly
copied some of our graphics." Wiseman wasn't pleased, but he didn't say anything
too nasty. Still, some moderately aggressive comments accumulated...
YouTube
In Your Facebook
YouTube is getting into Facebook's arena, adding a video-networking angle for
college students. Part of the Groups section of the site, students can share videos
from last night's ballgame, or last weekend's kegger.
Starbucks
Freezes Internet Coupons
A small campaign aimed at bringing iced coffee drinkers to Starbucks in the afternoons
and evenings backfired when their coupons quickly multiplied online.
Woman
to Google: Define 'Fraud'
A Washington, D.C-based corporate psychologist and jog bra seller filed suit against
Google last week for $250,000 claiming the company wrongfully removed AdSense
from her website.
Live
OneCare Family Safety Beta Available
Microsoft opened up its Windows Live OneCare Family Safety beta this week. Parents
can sign up to test the service designed give them more control over what their
children see and do on the Internet.
Net
Neutrality Wins More Senators
The Net Neutrality movement is gaining support among U.S. senators. At the close
of the August recess, the SaveTheInternet.com coalition added four previously
uncommitted legislators to the cause.
AdWords
API Users May Be Bugged
A couple of bugs have been reported at the Google AdWords API blog, and web developers
using the API should be on the lookout for these issues.
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Tuesday September 5, 2006 |
The overall accuracy of Alexa rankings aside, the traffic tool can be a nice predictor of what is to come, or at least what is popular among the Webmaster guilds. One of the newest additions to Alexa's Top 300 reinforces a notion that is as unpopular as it is undeniable: the Internet is for porn.
Editor's Note: So I found out that PornoTube, a YouTube
knockoff, jumped to the no. 253 in Alexa rankings in under two months. That makes
me wonder, if porn sites become so popular and far reaching, if sites like these
will move beyond niche marketing to include a minivan ad. What do you think? Tell
us at WebProWorld.
 While
YouTube maintains a PG-13 universe, either out of conscience or to maximize advertiser
comfort levels, the Quagmire to its Ned Flanders is a seedy knockoff called PornoTube.
The adult, anything goes video-sharing site has rocketed to be the 253rd most visited website among Alexa users in under two months.
Of course, the site received a boost in late July by blogebrity Michael Arrington, who, on his TechCrunch blog, drove the shuttle bus to the red light district's feature attraction. Since that fateful blog post, PornoTube's Alexa reach per million users has increased over 327,000 percent.
Seriously.
Alexa, though, provided the same measurement method that reported YouTube had out-trafficked MySpace, and that Matt Cutts' blog had matched Ask.com visitor for visitor. So that means PornoTube spiked 327,000 percent among those that use the Alexa toolbar. We could be kind and assume that's because webmasters and emarketers are fumbling over themselves to monitor the site's progress, thus skewing the data they're trying to collect.
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Porn is big business on the Web, even if the marketing opportunities are limited to other porn and sex-industry products. There'll be no Chrysler minivan commercials showing up there. Though in light of the reach of the adult industry, it may be good exposure across demographics, even to soccer dads, at least in theory.
But…
"Advertisers don't like the risky nature of the content," Jupiter Research's Benjamin Lehman told the Financial Times.
Even if everybody to the left of the Parent's Television Council do seem to like it, even if they wouldn't say it in public, or even to their others.
327, 300 percent.
Is it possible to be amoral in branding? Can the non-porn-hunting consumer, or even the Internet back alley crowd, forgive that?
Everything is changing. It's changing fast:
The impetus for traditional media companies is the shock at the speed with which young audiences are deserting traditional television channels for user-generated content such as photographs, music and video.
But even some venture capitalists privately admit that the landgrab in user-generated content is producing a frothy market, reminiscent of a miniature dotcom bubble. -FT
Shhhh! Don't say 'bubble.'
Say 'a potentially sustainable air pocket.'
And then sell it. One day Web video will trounce television in reach and in advertising dollars. As always, adults will lead the way. Whether advertisers will be willing to associate with adults is another question altogether.
But everyone will be chronicling as the bravehearts of branding succeed or fail in marketing to that younger video-sharing crowd, and whether, as that younger crowd grows out of MySpace and into minivans, they can be forgiven for risking the risqué. Will branding be different in the 21st Century?
About
the Author:
Jason is a staff writer for WebProNews covering technology and business. |
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Google
Teaching SEO To Feds
 By
David Utter
Search evangelist Adam Lasnik will venture from Silicon Valley to the Capitol
Beltway and deliver a session about drawing traffic from Google.
The announcement posted at the FirstGov portal, cited in a Webmaster.com thread, will welcome attendees to "Optimizing Your Websites for Google Search."
FirstGov lists this class as part of its Web Manager University series. The three-hour class will be held at Catholic University in Washington, DC (the Metro stop is Brookland-CUA for those who would rather face a rabid wolverine in a locked bathroom than drive in DC traffic).
It looks like a bargain at $30, but priority has been given to government employees over contractors or non-government professionals. The course material might look like old hat to many of our readers, but for government web developers it may be the first time some will learn the difference between a 301 redirect and directions to Maryland state highway 301.
The class invites all levels of people, from beginner to advanced, to participate in the course. A list of the seminar topics appears on the information page:
Understanding search engines and search engine results (25 minutes)
Building crawlable, indexable, and well-ranked sites (45 minutes)
Tools, tricks and troubleshooting (35 minutes)
Break (10 minutes)
Webspam --what it is, how to avoid it, how to report it, etc. (10 minutes)
Live site evaluations (45 minutes)
Questions & Answers (45 minutes)
Exposure to this information can benefit the taxpaying public as well as the government
attendees at the course. The federal government produces a staggering amount of
information, and any efforts that can make a particular piece of relevant data
available more easily to a searcher helps everyone.
About
the Author:
David is a staff writer for WebProNews covering technology and business. |
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How Right Is The Customer?
Dealing with the individual peccadilloes of customers and clients can be quite
taxing, especially when it comes to web-based businesses. One of the main reasons
for the sometimes-unnecessary hardship comes from a customer's lack of understanding
about the web. Lack of knowledge like this can lead to some interesting suggestions
for site design, some of which can upset any marketing efforts, even if it comes
down to an odd color choice. What do you do when you confronted with clients like
these? Do you try and steer them towards more traditional designs or do you implement
their design choices and optimize around these? Let
us know at WebProWorld.
|| Chris||
My
Rant
It seems that I can't get through a day without having to spend a couple hours
trying to talk a client out of doing something crazy. I'm only the designer and
should give the client what he/she wants, but I have a hard time not adding in
my two cents and sometimes even refusing to do a design because I disagree with
the direction the site is taking.
I spent two hours talking on the phone with a "could be" future client
trying to explain to them my thoughts on why I disagreed with what they were doing.
It ended with me telling them I didn't feel that I was the right designer for
them and even had to tell them that, 5 times before they understood.
For some reason people really have a hard time understanding that a visitor to
their site could care less what the site looks like.
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WebPro Question: |
How can we add some dynamic content into our static site?
- balidog
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