But Facebook Has A Great Personality


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Forbes.com Goes Swicki with Eurekster
Eurekster has announced today that their social search product, SwickiPublisher, will be used to create a new vertical search engine feature on the Forbes.com home page via a tab called "Web" and on the search results pages.

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Indeed Hits a Million Per Month
Job search engine Indeed.com pinged me to brag on themselves a little. The company has broken the million job seekers per month barrier, a 300 percent increase in 2006.

Ohayo, GMail. Welcome to Japan
Gimeru. That's how they're going to say it in Japan, to the excruciating annoyance of thousands of ex-patriot English teachers, harping again that its goo-guhl, not goo-goh, it's jee-may-uhl, not jee-meh-roo.

Google Base Releases GData API
Google released its Google Base data API, GData for short, that allows developers to write dynamic and interactive applications for Google Base. This opens up the possibility of Google Base mash-ups that combine content with other services.

IE7 Closer To CSS Compliance
Microsoft has the next version of its web browser ready for shipping, and the IE team detailed a number of changes and tweaks they have made to the browser to get it ready for debut.

Thursday August 24, 2006

Microsoft put on his beer goggles and scanned the room of leftover prospects, still deep in their cliques (they call them "social networks"). A sad song whines from the second fiddle - the Homecoming Queen always comes home in a Porsche. "Stupid Google," he thinks. Maybe somebody that doesn't get around as much is better - like Facebook.

Editor's Note: Very shortly after Google's MySpace deal, Microsoft announced a deal with Facebook. Is this a consolation prize or marriage of love or is it a waste of time (seeing just how popular MySpace has become)? Let us know in WebProWorld.

After losing the MySpace courtship to Google, a wooing that ultimately cost Google $900 million to serve up advertising to the hottest property on the Web, Microsoft announced it would have to settle for Facebook.com, with only a tenth of MySpace's 100 million registered users.

Under the agreement, for which the terms were not disclosed (because gentlemen don't kiss and tell), Microsoft will serve up banner ads and text links in the college-age targeted social network.

Inside Digital Media's Phil Leigh called the deal "a consolation prize."

This might just be Microsoft's collegiate experimental phase, as Leigh notes that Facebook would be used as a sort of testing ground for new ad technology. And that's just fine with Facebook, because college kids are used to participating in experiments and studies.

Will they be receiving class credit?

Microsoft denies that it settled for Facebook, however. The deal that is set to run through 2009 had more to do with economics than love, though the engagement came just after a week of dating.

Whatever you do, Microsoft, make sure she signs the pre-nup -- and make sure you parade her aound MySpace at parties just to show that being dumped didn't bother you at all.

But on InternetFinancialNews, David Utter believes Microsoft really loves her, as her .edu nerdiness puts her in "the hottest demographic known to marketing."

Heh, geeks. Always chatting up the naughty librarians.

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Jason is a staff writer for WebProNews covering technology and business.

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NetSuite Plugs In Keyword Marketing

By David Utter

The Keyword Marketing Module provided by on-demand business software firm NetSuite would be available to its customers at no additional charge.

Google AdWords and Yahoo Sponsored Search campaigns can be managed from the module provided by NetSuite for its customers. Their unveiling comes a day after rival Salesforce.com announced its deal for Kieden, a company that makes a similar product for Salesforce users.

Price is the big difference here. NetSuite and NetSuite CRM+ customers have the Keyword Marketing Module available now, for free. Salesforce will charge $300 per month for Kieden users.

NetSuite described its module as a tool that will help gain a clear picture of what keyword marketing dollars produce at every sales stage. That will include tracking leads generated from keywords, through conversion, to revenue, profits, and ROI gained.

Google has contributed on the education side to the NetSuite initiative. A webinar on paid search features Chris Valle, Senior Manager of Sales at Google, along with NetSuite's Jay O'Connor, VP of Marketing.

Both the NetSuite and Salesforce moves reinforce the need and value of such measurement tools. Online advertising provides a very measurable vehicle for determining just how well, or poorly, a campaign delivers for the marketer.

Their moves also demonstrate the competitiveness in the on-demand software segment. NetSuite uses Salesforce.com as an example in one slide of its paid search presentation, where they describe CRM and Marketing Automation as one piece of a fractured puzzle of traditional software management.

For an entertaining exchange between Salesforce and NetSuite, Silicon.com picked up brickbats thrown by both companies with regards to their keyword management efforts. Someone get Marc Benioff and Larry Ellison (NetSuite's majority owner) in a cage match, please.

About the Author:
Dave is a staff writer for WebProNews covering technology and business.

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Does Every Site Need A Blog?

We have long discussed the benefits of blogging when it comes to search engine marketing, but a question arose I thought I should relay - Is blogging necessary, or even feasible, for every web-based business? Do some of these businesses have enough content to even support an oft-updated blog?

Take a look at what's going on below and let us know how you feel at WebProWorld.

|| Chris||

Is Blogging for Every Business?

I understand how a large company, with lots going on could benefit from a blog. However, the company I work for sells refurbished business phone systems. We have fewer than 40 employees. There isn't usually anything especially newsworthy going on.

So, what kinds of things could I write about that would interest anybody? Maybe someone else here has a similar small business that has found a way to make it work for them?

Also, will people lose interest if you don't post anything for a few days?

...Click to read more

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