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Mobile SEO Directories - A Godsend?
Directories have been around for some time now, even longer than search engines have. Directories, like search engines, are used by people to search for websites containing the information they seek.

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Google Mapping KML Applications
Google used the Star Trek Convention in Las Vegas this week as a launching pad for mobile maps functions based on key markup language (KML) files, downloadable from fellow Trekker developers.

Zazzle Turns To API For Dazzle
The Create-A-Product API will be available to site publishers as part of Zazzle's effort to enable product creation and monetization through affiliate websites.

AT&T Yahoo! Collaborate On Photo Sharing
AT&T and Yahoo! recently launched a photo-sharing service named, rather to the point, AT&T Yahoo! Photos, for subscribers to the companies' jointly offered broadband service.

Google Base Adds Traffic Stats
The Google Base team added a few new features to its "My items" dashboard, allowing merchants to monitor search engine results pages (SERPs) impression, click-throughs, and page views.

Forget Googling, Go Ahead And Yahoo
Upon hearing that the big name in search has been objecting strenuously to having its name used as a verb, Yahoo decided to have some fun with the controversy.

PPC Patent Bid War On The Horizon
According to a couple of sources, there are some very early patents (filed in 1996 and awarded three years later) on pay-per-click advertising that could spark a bidding war. The patents cover systems and methods for online advertising rather than the technology for it, and have been dormant for years after the filing company went under.

Google Opens Writely, Forgets To Tell Somebody
Google nearly sneaked this one in us. Late Thursday, Google quietly made Writely, the online word processor the company acquired in March, available to the online populace again. As 4PM EDT Friday, there's still no mention of at the Press Center.

Amazon Soon To Unbox Video
It wasn't too long ago that Ad Age reported that big-mouthed television executives let it slip that Amazon was preparing an online video content service, called Amazon Digital Video. A Net detective proves that keeping a secret online is like hiding a ham in your shorts.

WaPo BlogRolls the C-Listers
The Washington Post Online launched a program to give C-list bloggers a leg up. The company launched BlogRoll, which offers ad revenue sharing and links to participating bloggers from the front page...



Jason Miller Tuesday August 22, 2006

Go Ogle Somebody, Not Google Them

Google doesn't like Boggle or Scrabble or word jumbles in court. Neither do judges, it seems. All those exercises in logic, or perhaps regular arguments with teenagers, proved helpful to Google's legal team when the owner of googlecheckout.com, googlematching.com, and googleoutdoors.com insisted it wasn't GOOGLE, but GO OGLE.

Editor's Note:  The folks at Resource Shelf uncovered some interesting court decisions regarding domains and Google trademark infringements. The funniest defense is a woman who said her domain was "go ogle," not Google, and she was safekeeping it for a dating site. But more interesting is the Froogles.com case, which didn't go Google's way. Discuss in WebProWorld.
Go Ogle Somebody, Not Google Them"We were just talking," I told her father, whose hand was now firmly cinched on the back of my neck, talking me out the door.

As not only the word "google," but also "go" and "ogle" were in the dictionary, Jennifer Burns argued that, especially in the latter pairing, they were not violations of Google's trademark. She was planning to use the GO OGLE domains as part of an online dating service she was hatching in her mind at that very moment.

Google was unconvinced, and did all but Flick roff (flickr off, get it?).

News of the dispute between Google and Burns is relayed from some routine database cruising by Resource Shelf's Barry Schwartz, who found 26 domain trademark disputes, 25 of which Google has won.

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Create Dynamic Talking Characters for your Website

Froogles.com stands as the lone victor in the string of trademark violation cases, but not without a dissenting opinion in the matter. Interestingly, the owner of Froogles.com, who registered the domain in 2000, accused Google of "reverse domain hijacking."

But it appears, in Froogles' case, that the owner didn't attempt to sell the domain to Google like Ms. Burns. Burns offered each of the domains for $1.25 million, then all for the same price, then $375,000 for all after each time Google refused to buy them.

In addition to the interesting defense that it wasn't "google," but "go ogle," Burns offered up this argument for her legitimate interest in the domains:

All three domain names were registered for this idea I have. The ideas are in my head for my business and that is how my business style has always been for me. For example, with my real estate lots I have purchased, as well as not necessarily having all the finances to build on them yet, my mind is still at work with exactly what I will do with two of the commercial lots for instance. I have ideas for them, but do not have any of my business plans on paper.

However, I do have a concrete idea of what I am going to do with them, just as I do with the domain names. Should domain names be taken from me when I have legitimate interests in them, yet not ready for improving them just yet, and not have my business plans on paper to date? Again, remember, when Complainant contacted me, I had only owned the domain names for less than a year. That is preposterous to expect me to have all my business plans on paper and a crude demand. ...

My intentions are to take a class on creating websites sometime within the next year, or as soon as I can get time to do that, and then I will be implementing my own websites at a lower cost than having someone else do it for me since my business plans for this are also nonprofit.

Well, since you put it that way, says the judge, then "no." All three domains were ordered transferred to Google.

About the Author:
Jason is a staff writer for WebProNews covering technology and business.
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eBay Fees On The Rise

Doug CaverlyBy Doug Caverly

eBay is set to make a risky move this week as it prepares to raise certain fees. Members who sell items through the company's online stores face a rate hike that will nearly level the difference between auction and store prices. eBay hopes this will raise revenues. If unhappy sellers jump ship, it could have the opposite effect.

Devina Mehra, a lead analyst at First Global Securities, wrote a note to clients in which she voiced support for the rate hike. "We believe eBay is moving in the right direction towards restoring its growth trajectory," she said, as reported in a Seattle Times article.

"Under the new fee structure, a $50 item sold through the store will generate $4.46 in fees for eBay, up from $3.27 before the change," wrote Ben Charny, the author of the article. "Under the old rules, store items cost 27 percent less to list than auction items . . . . As of Tuesday, however, the difference will be just 3 percent."

A number of sellers have already expressed their displeasure. One group coordinated a boycott of eBay, and also began calling for Google to create an auction site. That plea underscored one point in eBay's favor - there is no real alternative available. Expect sellers to start exploring their options, though.

One possibility is for them to revert to auctioning items. Indeed, "eBay hopes the extra fees will encourage a certain amount of store operators to switch back to selling items through auctions," Charny wrote. Chief Executive Meg Whitman believed this would "rebalance the marketplace." As eBay sellers protest the rate increase (which could cause eBay buyers to see resultant price increases), it remains to be seen if that can be accomplished.

About the Author:
Doug is a staff writer for WebProNews covering technology and business.
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Chris Editor's Pic

Sinking Or Staying Afloat?

Whenever you bring the name "Microsoft" into a discussion, expect a number of strong opinions to be made known. Such is the case with this particular thread started by WPW Moderator Wenwilder, who asks if Microsoft if sinking as a company? Whenever I am approached by such a subject, I am reminded of Microsoft's market share when it comes to operating systems and I realize that the mighty tech company out of Redmond, Washington will probably be around for the foreseeable future, provided they actually launch Windows Vista...

Take a look at Wen's argument and see what you think? Disagree? Agree? Let us know how you feel, but let's keep it civil.

|| Chris||
 

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Microsoft a Sinking Ship?

A question was raised with a fitting analogy about Microsoft operating systems. Today it seems very fitting considering the state the network is in - and the headaches 200 people are facing due to recently released patches. Slow programs, network errors, inaccessible drives.....and when I say slow I mean slow - the speed of computers from 1986. That's just a few fun issues today is offering.

Now the analogy:

Imagine a building where everything leaked. There is only on plummer to care for this building. For every leak he fixes three more start. You live in this building and spend your evenings dodging pots, pans and various other "leak catchers."

Now... honestly... would you continue living in this building?
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