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Channel
Your Way To AdSense Profits
Placing AdSense blocks on your site is just the first step to using them effectively;
get the best information about their performance by using channels.
Google/AP
Deal Will Spawn New Product
For many publishers and news providers, being included in the Google News index
is a good thing. It's a traffic driver. For the Associated Press, it's another
matter because AP content is syndicated in publications worldwide.
UC
Libraries May Join Google Project
The University of California (UC) system could take part in Google's book-scanning
project, and would make 34 million volumes available to the search engine.
Google
Code Offers Midterm Reports
The Summer of Code continues at Google, which presented a midterm report on the
state of the project during the recently-held OSCON 2006.
Ask.com
Gets Ready For SES 2006
When the Search Engine Strategies 2006 conference in San Jose gets under way next
week, plenty of staffers from Ask.com will be on hand to give presentations.
Internet
Winners and Losers
A fact of life is that there are always winners and losers. The same is true online
and in computing and so far this week has been filled with them.
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Thursday August 3, 2006 |
The Interactive Advertising Bureau and Google, Yahoo, Microsoft, Ask.com, and others have established a working group to define a standard for clicks, in an effort to identify valid and invalid ones on search advertising.
Editor's Note: What is your definition of a "click"?
Will it coincide with the upcoming definition, which is being determined by the
IAB, Google and Yahoo? Discuss this and other topics at WebProWorld.
 The
Click Measurement Working Group established
by IAB and the member companies who have joined it will develop a series of click
measurement guidelines.
The definition they establish will help to separate legitimate clicks on advertisements
from the illicit ones that advertisers consider to be invalid, or worse, fraudulent.
IAB's announcement comes in the wake of Google's $90 million settlement in an Arkansas click fraud case. The plaintiffs in that suit are continuing to battle with Yahoo, Ask, LookSmart, and other companies over click fraud allegations.
Ideally, the adoption of such guidelines will provide more transparency into how search advertising companies measure and charge for clicks. Clicks that do not meet the standard will stand out when an advertiser has an account independently audited against the defined guidelines.
Google dominates the search advertising industry. Its actions impact the other players around it. Recently, Google began to show its AdWords clients more information on invalid clicks, a small step toward greater transparency into its measurements.
Transparency has been a persistent demand of search advertising clients. Search
engines have intentionally kept their methods opaque to outsiders, even those
who fuel its revenue stream.
They claim transparency will educate criminals on how to beat the system.
The development of a click guideline could help people game the system as much
as it assists advertisers in identifying legitimate clicks.
If the fraudsters out there can come up with a way to meet the guidelines, assuming
they haven't done so already, advertisers may end up paying for illicit clicks
unless the search companies can reliably identify them before the advertiser is
charged.
About
the Author:
David is a staff writer for WebProNews covering technology and business. |
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For many publishers and news providers, being included in the Google News index
is a good thing. It's a traffic driver. For the Associated Press, it's another
matter because AP content is syndicated in publications worldwide. Google has
agreed to a licensing agreement with the not-for-profit organization to avoid
further legal entanglements.
Google and the AP disclosed yesterday that the search company would provide compensation
for articles and photographs. But according to company spokespersons, the arrangement
is not necessarily meant for Google News in its current incarnation.
"The license in this agreement provides for new uses of original AP content for features and products we will introduce in the future," said Google spokesperson Sonya Boralv in a statement. "We are very excited about the innovative new products we will build with full access to this content."
The future, says AP Business writer Michael Liedtke, is "in the coming months." Google has been at the center of several riffs over the limitations of Fair Use, the guiding principles on use of content snippets and thumbnail images. Google has maintained that indexing and directing consumers to content is covered under those principles.
Read
the Entire Article
About
the Author:
Jason is a staff writer for WebProNews covering technology and business. |
|
Is AdSense Bad For Your Business?
An interesting look at how Google's AdSense program could potentially harm a business
was posted yesterday; and it brought up some compelling points. Foremost was how
the poster didn't think AdSense would work on a legitimate business, instead,
the more successful AdSense users are the ones who create the spam pages serving
nothing but AdSense ads related to a specific query. How about you? Do you think
this is accurate? Does AdSense only work on spam pages? Let us know your thoughts
at WebProWorld.
|| Chris||
AdSense
Bad For Your Business
I’ve just closed my account as being a Publisher and I’m waiting on my last months
check. We were doing around $10,000.00 a month with the AdSense type of sites
and decided to get out because I felt the business model was really bad.
I was a publisher for a company that has a contract with Yahoo but in the end
they are all the same.
To make a site work good with AdSense or Overture the first step is in building
a site that is totally useless or close to it.
This is an important first step because you don’t want your visitor hanging around
your site, you want them clicking an ad and finding another site. Otherwise you
don’t make money.
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WebPro Question: |
Can anyone provide with a free internal site search code that does not use DB
and indexes the site?
- anandnadaar
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